July / August 2025
From the Cover
Bravo builds software that solves the real problems gun store owners face daily - from instant pricing decisions to seamless compliance reporting - creating solutions that actually work for SMBs.
News Briefs
Smith & Wesson Adds .45-70 to Model 1854 Series
The Model 1854 lever action is now chambered in .45-70 Govt. Smith & Wesson first introduced the series in a paired synthetic black polymer and stainless-steel finish, as well as an Armornite and walnut furniture combination, across several pistol calibers, including .44 Rem. Mag, .45 Colt, and .357 Magnum.FALCO Holsters Relaunches G122 Sling Bag with Hidden Upgrade
FALCO Holsters has relaunched its customer-favorite G122 Sling Bag with a hidden upgrade that enhances functionality, improves draw performance, and adds storage space. The update was based on feedback and recommendations from customers.Henry Repeating Arms Launches HUSH
Henry Repeating Arms, a leader in lever-action rifle production, has created a new R&D initiative--Special Products Division--focused on forward-thinking. The first product out the door is the the HUSH Series, a new line of suppressor-optimized lever-action rifles.Waterfowlers Benefit From an Industry Trend of Building “Stacked” Shotgun Loads
Waterfowl hunters these days benefit from a host of innovative loads. That is a welcome development, but the variety of choices can make heads spin—for hunters and retailers alike.Olin-Winchester Completes Acquisition of Small Caliber Ammunition Manufacturing Assets
Olin Corporation has completed the previously announced acquisition of the small-caliber ammunition assets of AMMO, Inc.Big Horn Armory’s Modern Take on the Lever-Action
For decades, the lever-action rifle has been synonymous with the Old West, hunting, and classic Americana. But in recent years these rifles have experienced a resurgence—not just among collectors and hunters, but also in tactical and survival scenarios.Savage Arms Debuts AC30 B.O.B. AccuCan Suppressor
Savage Arms has added a new component to its popular line of AccuCan suppressors. The AC30 B.O.B. (Back Over Barrel) suppressor is the perfect option for shooters looking to enhance balance and reduce overall firearm length while shooting suppressed.Fiocchi Pro Team Welcomes Kiersten Sales
Fiocchi of America, a global leader in defensive, target, and hunting ammunition, is proud to welcome Kiersten Sales to the Pro Staff Team.The Real Threat to Ammunition Prices
Lately, there has been a surge of speculation about rising ammunition prices, driven by new U.S. tariffs and concerns about international supply chains. Dan Wolgin, CEO of Ammunition Depot, thinks it best put those fears to rest.
Columns
FYI — Solid Foundation – Summit Steel Supplies Manufacturers With a Vital Component of Any Firearm.
A strategic pivot by Riton intends to give retailers the toolsthey need to efficiently sell its products.Five Minutes With Eric Suarez, Meprolight Director of Marketing, LE/MIL/OEM Sales
President of Nosler, Inc., since 2018, John Nosler is the third generation of his family to lead this iconic manufacturer of ammo, brass, and, most recently, semi-custom rifles.Editor’s Note – M1 Garand’s Timeless Design
Many new gun owners are women who are interested in small concealable personal protection firearms. Micro-compact pistols are a great option here.
Departments
The Simple Truth – The Chosen Path – Following the principles of servant leadership will help you build a better business.
Shooting sports can bring out the best in all of us. Visionary leaders who meet and address issues in a logical, rational way, based on factual evidence, are important for our continued growth.
What’s Selling Where July/August 2025
All across the U.S -- Montana to Alabama; Iowa to Maine. See which guns, ammo and accessories are hot at retailers in each territory across the country.
