They say, “Clothes make the man.” They also make the hunter, especially in frigid weather.
To sell cold-weather gear, you need to understand just what cold weather can do to the unprepared.
When something handwritten is framed and hung on a wall, it has a greater significance than a mere photo. When that something is a list, you want to know what made the list. When the handwritten list is on the wall of a business leader you’ve long respected, a man who founded and grew a company into a trendsetter, you want the whole story.