Bear EMG to Rep RWS Rifle Cartridges

Bear Enthusiast Marketing Group has announced its partnership with RWS Rifle Cartridges. Bear has been chosen to lead the fully integrated marketing, advertising and public relations campaign for the premium German rifle ammunition manufacturer. Bear will be responsible for creating a variety of high-impact marketing tools, including trade and consumer advertising, packaging and marketing collateral pieces and an extensive public relations effort designed to further launch the RWS brand to industry and consumer audiences nationwide.

“RWS is known and respected worldwide as a leader in rifle cartridges,” said agency president Bruce Bear. "Our team is eager to launch this globally recognized brand in the U.S. market, and take the brand to new levels of success."