Volume 25, Number 6 October/November 2017

Archive for the ‘News Briefs’ category

November 20, 2017 (Minneapolis, MN) – CBC USA today announced that it has named Reticle Marketing Group agency of record across multiple marketing services disciplines. Reticle will lead advertising, digital and social media, public relations, experiential marketing and design strategies for the Minneapolis-based importer of Magtech, Sellier & Bellot and MEN ammunition.

“Reticle is unwavering in its commitment to bold, brave ideas. Their capabilities in public relations, advertising and digital media make them uniquely equipped to bring innovative solutions to what we’re trying to achieve,” said Mike Fisher, vice president, sales and marketing, CBC USA. “We are excited to partner with them to write the next chapter in CBC USA’s transformation to a leading provider of ammunition in the United States.”

“CBC has an incredibly rich story to tell as a global leader in ammunition manufacturing,” said Joe Houser, principal, Reticle. “We look forward to telling the stories of Magtech, Sellier & Bellot, and MEN ammunition to elevate and promote these powerful brands.”

Media Contact:
CBC USA, Magtech, Sellier & Bellot and MEN ammunition
Joe Houser  jhouser@reticlerocks.com, 612-749-9352

CBC USA is one of the largest importers of small-caliber ammunition in the United States shooting sports market. They import four globally-recognized brands: CBC, MEN, Sellier & Bellot, and Magtech. CBC has a manufacturing footprint that spans Latin America and Europe, maintaining five manufacturing facilities, including three in Brazil, one in Germany and one in the Czech Republic.


Shawn Skipper, Leupold

BEAVERTON, Ore. — Leupold & Stevens, Inc., is pleased to announce that Shawn Skipper has joined the optics manufacturer as its new senior public relations specialist.

Shawn Skipper will head up Leupold’s public and media relations efforts, putting his years of editorial experience to work. Prior to joining Leupold®, Skipper was the digital managing editor of the National Rifle Association’s American Hunter title, where he covered optics, firearms, ammunition and accessories. An accomplished writer and editor, Skipper now brings his expertise in outdoor media to the Leupold team.

An avid hunter and angler,Shawn Skipper grew up in the iconic duck blinds of the Chesapeake Bay region before attending Seton Hall University, where he earned a degree in journalism and public relations.

“We’re ecstatic to have Shawn join us here at Leupold,” said Bruce Pettet, president and chief executive officer for Leupold & Stevens, Inc. “Over the years, we’ve gotten to know Shawn very well as he’s covered our products or joined us on hunts. His passion for hunting and his knowledge of the outdoors are going to make a great team even better.”

For more information on Leupold products, please visit us at Leupold.com.

Join the discussion on Facebook, Facebook.com/LeupoldOptics, on Twitter at Twitter.com/LeupoldOptics or on Instagram at Instagram.com/LeupoldOptics.

Founded in Oregon more than a century ago, Leupold & Stevens, Inc. is a fifth generation, family owned company that designs, machines and assembles its riflescopes, mounting systems and tactical/Gold Ring® spotting scopes in the USA. The product lines include rifle, handgun and spotting scopes; binoculars; rangefinders; mounting systems; and optical tools, accessories and Pro Gear.


September 11, 2001 is now a date firmly etched in the consciousness of all Americans. W.R. Case & Sons Cutlery Co. recently unveiled the September 11 Memorial V-42, a limited-production World War II-era military knife featuring donated steel recovered from the World Trade Center, at a special event held at the National September 11 Memorial & Museum in New York City. The three commemorative V-42s–which will never be made available for sale to the public–were crafted to uniquely honor and recognize three specific groups of Americans whose stories are forever embedded in the history of that tragic day: the citizens who were the innocent victims of the attacks, the first responders who heroically rushed into action, and the men and women of Combined Joint Special Operations Task Force-North (aka Task Force Dagger) who served as our nation’s military response.

Memorial, WR Case Knife Memorial

The World Trade Center steel incorporated into the V-42s was originally presented by the Port Authority of New York and New Jersey to the United States Army Special Operations Command. Lieutenant General John F. Mulholland, Jr., a senior officer in the United States Army and former associate director of the Central Intelligence Agency for Military Affairs, coordinated the delivery of the recovered World Trade Center steel to the Case factory in Bradford, Pennsylvania, and commissioned the development of the memorial knives.

“W.R. Case has been a long-time supporter of the U.S. Armed Forces,” said Mulholland. “As we set out to create a tribute to the World Trade Center and the men and women who have fought bravely to defend our freedom since that fateful day, we knew that Case was the right partner to help forge a symbol of American strength and resilience.”

Case presented commemorative V-42s to two units that were among the first to respond in the face of the 9/11 tragedy in 2001: the U.S. Army’s 5th Special Forces Group (the first American unit deployed into Afghanistan for Operation Enduring Freedom) and the Central Intelligence Agency. A third commemorative was presented to the 9/11 Memorial & Museum. Colonel Lewis Powers, commander of the U.S. Army’s 5th Special Forces Group; Toni Hiley, director of the CIA Museum; and Alice Greenwald, president and CEO of the National September 11 Memorial & Museum, were on hand to accept the specially prepared memorials.

Also in attendance was Gene Gutierrez, an original member of the 1st Special Service Force, an elite American-Canadian commando unit in World War II that was the first to carry the original V-42 in World War II. Two others who were assigned to the very first teams to enter the World Trade Center site on 9/11 were on hand to witness the event: Chief Warrant Officer Brad Fowlers and Sergeant Major Michael Bowman. 

“We are extremely humbled that Lt. Gen. Mulholland invited Case to be part of this powerful project,” said George Duke, owner of W.R. Case & Sons Cutlery Co. “Throughout our nearly 130-year history, Case has been proud to be a quality American-made company with the privilege of working alongside some of the finest people our country has to offer, and we are honored to present these V-42s as a small token of our collective appreciation for the sacrifices made every day by members of our military and first responders.”

The original V-42 is one of America’s most famous wartime fighting knives. With the “V” standing for “Victory,” and “42” for the year it was created, the stiletto was originally manufactured by Case from an original design submitted by the commander of the First Special Service Force, then-Colonel Robert T. Frederick. The First Special Service Force, which became better known as “The Devil’s Brigade,” now serves as one of the forefather units of today’s U.S. Army Special Forces. In recognition, an image of Case’s V-42 stiletto sits in the center of the U.S. Army Special Forces crest and Regimental colors, and it also occupies a central place of honor in the official Task Force Dagger graphic.

Like the original V-42s, the distinctive stiletto blade is double-concave ground, yielding the knife’s signature center line along the length of the blade, and blued to retain its characteristic patina. Other notable attributes include a leather-covered and blued steel guard, a hand-worked leather handle, and a threaded and pinned-on pommel. A specially engraved “thumbprint” is embedded within the knife’s ricasso, which historically served to help soldiers orientate their blades with a sure grip. The newly crafted September 11 Memorial V-42 features a special tang stamp on the blade to accentuate the historical significance of the steel which comprises it.

The commemorative V-42, which will be displayed permanently at the National September 11 Memorial & Museum, joins America’s Response Monument as 9/11 tributes whose compositions include reclaimed World Trade Center steel. Stationed between Liberty Park and One World Trade Center, America’s Response Monument, created by acclaimed sculptor Douwe Blumberg, commemorates members of Task Force Dagger who rode into combat on horseback in October 2001 for the first time since World War II. Each Special Forces team continuously carried a piece of World Trade Center steel throughout their tour of duty. Lt. General Mulholland dedicated the statue to the Special Forces with Vice President Joe Biden on November 11, 2011. (wrcase.com)


Drury Outdoors

BEAVERTON, Ore. — Leupold & Stevens, Inc., is proud to announce a new partnership with Drury Outdoors, home to some of the nation’s most passionate and dedicated whitetail hunters.

“We’re ecstatic to be partnering with a company like Leupold,” Drury Outdoors co-founder, Mark Drury, said. “We take great pride in our hard work and dedication to our consumers, and the craftsmanship and quality of its products is proof that Leupold embodies those same traits.”

Founded in 1989 by Mark and Terry Drury, Drury Outdoors has grown exponentially since filming its first-ever featured production, “King of the Spring,” on a Panasonic AG450 in Super VHS format nearly three decades ago. The Drury family and brand have become household names across the outdoor industry and currently share their adventures across four television shows: The Pursuit Channel’s “Natural Born,” as well “Dream Season,” “Bow Madness” and “THIRTEEN,” all of which air on Outdoor Channel.

“Drury Outdoors is family owned and operated, and was built from the ground up right here in the United States—just like Leupold & Stevens,” said Bruce Pettet, president and chief executive officer of Leupold & Stevens, Inc. “We couldn’t be happier to have the country’s most dominant whitetail hunters backed by the country’s most dominant optics.”

Fans will also be able to follow along with the Drury’s adventures digitally using Facebook (Facebook.com/OfficialDruryOutdoors), Twitter (Twitter.com/DruryOutdoors) and (Instagram.com/DruryOutdoors/).

For more information on Leupold products, please visit us at Leupold.com

Join the discussion on Facebook, Facebook.com/LeupoldOptics, on Twitter at Twitter.com/LeupoldOptics or on Instagram at Instagram.com/LeupoldOptics.

Founded in Oregon more than a century ago, Leupold & Stevens, Inc. is a fifth generation, family owned company that designs, machines and assembles its riflescopes, mounting systems and tactical/Gold Ring® spotting scopes in the USA. The product lines include rifle, handgun and spotting scopes; binoculars; rangefinders; mounting systems; and optical tools, accessories and Pro Gear.


marketing, Leupold, three marketing promotions

BEAVERTON, Ore. — Leupold & Stevens, Inc., is pleased to announce three promotions in the optics manufacturer’s marketing department, effective immediately.

Michael Wunnicke has been named the Director of Marketing and will oversee the marketing team. A long-time Leupold employee, Wunnicke was previously a Senior Product Manager of Leupold’s Binocular and Pro Gear lines. In addition to Leupold, Wunnicke has spent time at both Under Armour® and Adidas®, but his passion for hunting and the outdoors brought him back to Leupold.

Lucas Burt moves into the position of Brand Creative Manager. Formerly the Digital Media Strategist, Burt brings his creative and strategic eye to the lead role of Leupold’s internal creative team. Prior to Leupold, Burt was Technology Content Director at Nike. Burt is an avid outdoorsman and hunter.

Riza Lesser has been promoted to Strategic Partnerships Manager and will oversee Leupold’s associations with national organizations, conservation groups, broadcast partners, pro staff, consultants and other influencers. Lesser is a long-time Leupold employee, holding a number of positons including trade show manager and pro staff leader. Lesser has been extremely involved in the movement to get women more engaged with hunting and shooting.

For more information on Leupold® products, please visit us at www.leupold.com.

Join the discussion on Facebook, www.facebook.com/LeupoldOptics, on Twitter at www.twitter.com/LeupoldOptics or on Instagram at www.instagram.com/LeupoldOptics.

Founded in Oregon more than a century ago, Leupold & Stevens, Inc. is a fifth generation, family owned company that designs, machines and assembles its riflescopes, mounting systems and tactical/Gold Ring® spotting scopes in the USA. The product lines include rifle, handgun and spotting scopes; binoculars; rangefinders; mounting systems; and optical tools, accessories and Pro Gear.


Milford, Huntego Limited Moves

Increased Product Development Space Continues Huntego Limited’s Growth
Milford, MI – Huntego Limited, makers of CleanShot, the patented high-velocity bore cleaning device is pleased to announce that they have moved into a new and larger corporate office located in Milford, Michigan. The new 6,000 square foot facility will house the company’s sales force, administration and new product development suites.

With this expanded space, Huntego Limited is increasing their capabilities for future product development, including the development of 20, 28 and 410 gauges in the coming year, along with actively pursuing 9MM handgun and military grade applications such as the 5.56 model.

“Moving into our new home in Milford is a great feeling and long overdue,” stated Founder and Inventor Curt Whitworth. “Having more space to be able to conduct business in an effective manner was needed and this new 6,000 square foot facility fit the bill perfectly”

How does CleanShot work?:

The 12-gauge CleanShot uses a standard shotgun hull and is manufactured using the same process and standards as ammunition currently manufactured by the OEM brands today.

For more information about CleanShot, contact Glenn Walker at glenn@providencemarketinggroup.net

About Huntego LTD
Founded in 2006, Huntego LTD., is the inventor and distributor of CleanShot – a patented high velocity bore cleaning device that chambers like any other cartridge, and can be safely fired to clean your gun in an instant. For more information about CleanShot visit www.huntego.com


new eStore, Rio Ammunition

Irving, TX (November 1, 2017) – Rio Ammunition is proud to announce the launch of its new eStore and premium line of lifestyle products. This e-commerce site is designed to provide a streamlined, self-service purchasing process for consumers within the United States anytime, day or night. Rio’s newest brand apparel, outerwear, accessories and decals will be featured and updated regularly so that customers may celebrate their Rio experience year-round, regardless of activity.

“We are thrilled to offer Rio branded products to our proud customer base,” said Darrell Morrow, Director of Sales. “These products embody the culture of Rio Ammunition users and will allow our customers to show their affection for Rio on the range and out in the field.”

To view the new eStore and purchase Rio Ammunition lifestyle products, visit: www.rioammo.us.

About Rio Ammunition
Rio, a familiar name in Spain and Europe since 1896 was introduced to US shooters in 2002. With the opening of its state-of-the-art production plant in Marshall, Texas, in 2015 is focused on the production and development of cartridges for the American shooter. Rio Ammunition is a subsidiary of MAXAM, the worldwide leader in the development, manufacturing, and marketing of sporting and hunting shotgun cartridges. Rio’s success is based on proprietary technological developments and a totally integrated production chain ranging from the manufacture of the main raw materials to the production of all the cartridge components (cases, primers, powder, wads and shot).

For more information on Rio Ammunition, please visit: www.rioammo.com.


New Dynamic Website, Speer

LEWISTON, Idaho – November 2, 2017 – Speer is pleased to announce the launch of its new dynamic website, www.speer-ammo.com. The totally redesigned site offers a wealth of information on the brand’s proven lineup of loaded ammunition and component bullets, plus a complete library of reloading data, all in a user-friendly format optimized for easy navigation with any device.

The new site lets visitors search by product number or filter by usage and attributes. This allows quick access to comprehensive details on each of Speer’s 238 SKUs, including its legendary lineup of Gold Dot ammunition, the No. 1 choice of law enforcement. Enhanced product detail pages include product and packaging images as additional context.

Sections geared to reloading, protection and training, and law enforcement further speed the search for load data, performance specifications and more.

The dynamic and extremely detailed reloading section lets consumers choose their cartridge and easily filter by attributes such as bullet weight and charge to find the exact recipe to produce the performance they desire. Reloaders will also appreciate the extensive education section, which includes a glossary of terms, step-by-step guide to getting started, and an expanded FAQ section.

Speer-ammo.com – New Dynamic Website Highlights
• User-friendly design optimized for easy navigation with all devices
• Detailed product data on each of Speer’s 238 SKUs
• Search by product number or filter by use and attributes
• Complete library of reloading data and recipes
• Special section devoted to safety information
• Speer Gear store with Speer-branded attire
• Links to informative YouTube product videos

Speer is a brand of Vista Outdoor Inc., an outdoor sports and recreation company. For more information on Speer, go to www.speer-ammo.com.

About Vista Outdoor Inc.
Vista Outdoor is a leading global designer, manufacturer and marketer of consumer products in the growing outdoor sports and recreation markets. The company operates in two segments, Shooting Sports and Outdoor Products, and has a portfolio of well-recognized brands that provides consumers with a wide range of performance-driven, high-quality and innovative products for individual outdoor recreational pursuits. Vista Outdoor products are sold at leading retailers and distributors across North America and worldwide. Vista Outdoor is headquartered in Utah and has manufacturing operations and facilities in 13 U.S. States, Canada, Mexico and Puerto Rico along with international customer service, sales and sourcing operations in Asia, Australia, Canada, and Europe. For news and information, visit www.vistaoutdoor.com or follow us on Twitter @VistaOutdoorInc and Facebook at www.facebook.com/vistaoutdoor.


Scott Rothenberg, SVP Global Sales, Remington

Huntsville, AL – Remington Outdoor Company (“ROC”) announced today the appointment of Scott Rothenberg as Senior Vice President of Global Sales. Scott will take on the critical strategic role of ensuring the Company meets its revenue target, while maintaining customer and consumer satisfaction.

Scott Rothenberg has been a fixture in the firearms industry for the last 20 years. He spent 12 years with Murski Breeding Sales; where he helped manage numerous leading brands in the outdoor industry, including Remington. Most recently he was the Vice President Sales & Customer Service for Taurus Holdings, Inc; where he exceeded sales goal targets each year.

“I have complete confidence in Scott’s ability to lead our sales team,” said Anthony Acitelli, Remington CEO. “Throughout his career he has successfully coupled a deep understanding of our industry with an unparalleled ability to develop and execute strategies that best support our customers. There is no doubt that Scott’s experience, skillset and perhaps most importantly, vision, will take this team to the next level.”

About Remington Arms Company, LLC
Remington Arms Company, LLC, (“Remington”) headquartered in Madison, N.C., designs, produces and sells sporting goods for the hunting and shooting sports markets, as well as solutions to the military, government and law enforcement markets. Founded in 1816 in upstate New York, the Company is the nation’s oldest continuously operating manufacturer and continues to manufacture in its original plant located in Ilion, NY. Remington is a privately-held manufacturer of firearms, silencers, and ammunition products and one of the largest domestic producers of ammunition, shotguns, and rifles. The Remington family of companies has 12 locations across 9 states employing over 3,500 people and distributes its products throughout the U.S. and in over 55 foreign countries.

More information about the Company can be found at www.remington.com.

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SPORT rifle

SPRINGFIELD, Mass. (November 1, 2017) – Smith & Wesson Corp. today announced the addition of the new M&P10 SPORT rifle to the company’s award-winning M&P10 rifle lineup. As the newest addition to the modern sporting rifle family, the M&P10 SPORT rifle features a popular 16” barrel with a .30 caliber A2-style flash suppressor. Chambered in .308 WIN/7.62×51 NATO caliber, the M&P10 Sport is equipped with ambidextrous controls for both right and left handed shooters in an optics-ready configuration.

Jan Mladek, General Manager of Smith & Wesson and M&P brands, said, “In 2013, Smith & Wesson introduced the award-winning M&P10 rifle, which quickly became a popular choice with consumers. Today, we’re proud to expand the M&P10 line of modern sporting rifles with the release of the M&P10 SPORT rifle in .308 WIN. The M&P10 SPORT rifle offers consumers a top performing modern sporting rifle at a competitive price, and is well suited for target, hunting and competitive sport shooting.”

The M&P10 SPORT rifle is chambered in .308 WIN/7.62×51 NATO and equipped with a mid-length gas operating system, resulting in lower felt recoil. The M&P10 SPORT semiautomatic, modern sporting rifle features a medium-contour 16” barrel with 5R rifling for increased accuracy, a 6-position telescopic stock, and durable corrosion resistant Armornite® finish on the interior and exterior of the barrel. With an MSRP of $1,049, the M&P10 SPORT ships with a 20 round Magpul® PMAG® and is optics-ready with a picatinny top rail and gas block to easily mount a variety of optics.

For more information about the new M&P10 SPORT rifle, please click here.

For more information on Smith & Wesson products please go to www.smith-wesson.com.

About Smith & Wesson
Smith & Wesson Corp. is a provider of quality firearms for personal protection, target shooting and hunting in the global consumer and professional markets. Smith & Wesson is world famous for its handguns and long guns sold under the Smith & Wesson®, Performance Center®, M&P®, Thompson/Center Arms™, and Gemtech® brands.  Through its Manufacturing Services Division, Smith & Wesson Corp. also provides forging, machining, and precision plastic injection molding services to a wide variety of consumer goods companies. For more information on Smith & Wesson, call (800) 331-0852 or log on towww.smith-wesson.com.