Volume 23, Number 3 April/May 2015

Archive for the ‘What’s Selling Where’ category


Biff’s Gun World, Louisville

With 2,000 guns in stock and an offsite range, this independent, featured on the CMT reality show Guntucky, has six full-time employees.

Sales of MSRs are down, with most going to Windham Weaponry. “Our MSR sales are not what they were last year, but they are still notable. We see a big future in alternative calibers and custom builds,” says owner W.L. Sumner.

Handgun sales are strong, with plenty of pre-Christmas cash being spent on Ruger SR9s and Pink Lady .38 Specials from Charter Arms.

Home-defense shotguns are hold-ing steady, with most turns going to Remington 870s and Mossberg 500s. Sumner says ammo stocks are not ideal, and it’s crazy that .22 ammo is still in such short supply.


Chandler’s Gun Shop, Valley Mills

This small, rural gun shop rests northwest of Waco. It keeps 100 guns in stock and is building a new facility that will house a larger retail space and a gun range.

Because of the move, the store is only selling MSRs and long guns per order. However, handgun inventory is better than it was earlier in the year. Springfield XDs and XDMs in 9mm and Glock Model 22s top the list, with Ruger LCPs and LCRs moving quickly. Other notable handgun sales include .22 pistols. “We’ve seen customers who want a .22 that closely matches their favorite concealed-carry handgun for convenience and cheap shooting,” says manager Sonny Yarbrough.

Although ammo stocks are less than ideal, particularly in .22, most other ammo is on the shelf.


David’s Gun Room, Norcross

This suburban Atlanta store keeps about 400 guns on the floor in 2,000 square feet of retail space. Pre-Christmas handguns are hot, with demand for Smith 638s. Smith Airweights in .38, Ruger LCRs, and Smith Shields are also hot.

“Demand for Smith 638s is so high a used one will not sit for more than one day,” says counter sales-man John Sinson. Kimbers are also selling well, but are on back order.
Getting enough ammo remains tricky. Hunting long-gun calibers are in such short supply, they are only being sold with a new rifle.

MSRs are turning slowly—most sales are going to price-point Smith M&P Sporters. But bolt-actions have been hotter than last year, with Ruger Americans and Tikkas in .30/06 closing the season strong.


Curt’s Gun Shop, Mifflinville

This north-central Pennsylvania shop keeps 200 guns in stock. Price-point firearms are the largest sellers. Hi-Point handguns in 9mm and .38 take first place, with Taurus TCP .380s a strong second. Smith BodyGuards and Shields are also getting attention. “Local employment is improving, but used and price-point guns are still our strongest sellers,” says owner Curtis Moorhead.

Hunting rifles are moving, with Savage Axis in .243 pulling the best numbers. Other hot guns include new and used Marlin 336s.

Hunting ammo has been hard to come by, with staples like .30/30 in short supply. Moorhead says his ammo stocks are adequate overall, but only because he spends hours every day sourcing inventory.

Springhill Rod & Gun, Charleston

Stocking an average of 400 guns, this general sporting goods retailer has seven employees. MSR sales have slowed but higher- grade Smith M&Ps are still turning up to five a week. Bolt-actions sales are steady. Remington SPS 700s, Browning X-Bolts, and Ruger 77s (all in .30/06) are the most popular.

Youth rifles are hot, with Ruger Compacts and Savage Axis Compacts mostly in .243. “We see this market increasing in coming years,” says counterman Tom Kessler.

Shotguns sales have been steady. Remingtons 870s are doing particularly well. A few H&H .410s have moved as well.

Handguns are hot, with Glocks and Springfield XDMs in the lead. SIG .22 Mosquitoes are also posting strong numbers. Ammo stocks are slightly better, with customers limit- ed to one brick of .22 ammo a week.

The Owl’s Nest, Phillipsburg

This small dealer keeps 200 firearms in inventory, specializing in shooting- sports products. With deer season winding down, rifles continue to move, with Savage 220s and H&R Heavy Barrels in 20-gauge. Muzzleloaders are still turning, with .50-caliber T/C Triumphs and CVA Accuras. MSR sales are steady, but down from last year. Windham and DPMS in .23 get the most attention. Ammo stocks are frustratingly low. “By now I had expected ammo to be reasonably easy to get. It’s disappointing to customers at Christmas to limit .22 ammo,” says owner Jim Heebner.

Smith M&Ps in .40 and 9mm and Ruger LCRs are the hot handguns.


Hogies Gun & Sport, Auburn

Located 10 miles east of I-29 in eastern Nebraska, this rural store keeps more than 600 firearms on hand with 2,500 square feet of retail space. Small-frame revolvers are red hot right now.
“We are seeing a large increase in ladies coming to handguns. And in so many cases, they shy away from pistols because they don’t have the strength to pull back the slides,” says owner Glen Hogue. Other fast-moving handguns include Ruger LCRs and Taurus Model 940s.

Muzzleloaders are still turning, led by a few high-grade Thompson Encores, CVAs, and Traditions. Sales of MSRs are averaging one to two per week. Smith M&Ps see the most traffic.
Ammo stocks are frustratingly low, especially in .22 and .22 Mag.

Sporting shotgun sales are better than last year; Hogue says he’s seen several turns on Mossberg Silver Reserves, Winchester SuperX3s, and Browning BPSs.

Gary’s Guns, Muskegon

With four full-time employees and 500 guns on hand, this Rust Belt all-guns dealer reports sales are up across the board. Deer season has been strong, with pre-Christmas sales especially brisk.
“Our MSR turns are steadily increasing, and customers are focused on higher price points than they were four months ago,” says owner Gary Foster. Just Right Carbines are leading MSR sales at over three a week.

In long guns, Remington 700 SPSs and Savage Muddy Girls in .243 should see turns into Christmas.

Ammo stocks are less ideal, with .22s improving for a week or two, and then falling back behind.

Darnell’s Gun Works, Bloomington

Utilizing three ranges, this family-owned shop keeps up to 300 guns in stock.

Concealed-carry revolvers top the list, and Smith BodyGuards and Smith 638s rule. “We‘ve seen a large increase of couples and women coming into our shop for training,” says owner Ron Darnell.

Ammo stocks have improved, with the exception of limited quantities of .22 and 9mm. Savage 220 shotguns and Thompson Encore muzzleloaders are passing the counter daily. Rock River MSRs are selling slower than last year but are making regular turns, averaging six a week.


Locker Room, St. George

This 1,600-square-foot retailer keeps winter traffic strong with sales and Christmas accessory choices. Ladies’ handgun sales are at an all-time high. “We almost can’t keep small-frame revolvers in stock. During the fall, we’ve seen record numbers of first-time couples and women shooters,” says manager Ty Morgan.

Smith and Ruger top the hand-gun sales, wth high demand for 638s, BodyGuards, and Purple LCPs. Other strong-selling hand-guns include Kimber and SIG 1911s.

MSRs have slowed to one a week. SIG M400s hold the high sales position. Ruger Americans and Savage Predators in .30/06 and 7mm head the long-gun pack. Ruger 10/22s and Browning BL22 lever-actions are in high demand.

Mossberg 500s and Remington Expresses have sold more than 35 units in the last 30 days. Ammo stocks are below average, and .22s are in short supply.

Olde West Gun and Loan, Redding
Handguns are hot pre-Christmas items at this central northern California shop; Ruger LCRs top the sales chart. Other fast movers include LC9s and Kimber 1911s.

“This has been a big year for youth shotguns. I can’t remember a time when we sold so many,” says counter salesman Jeremy Callaway.

Bolt-action rifles are still crossing the counter. Leading sellers include Remington 700 SPSs and Ruger Americans in .30/06 and .308. MSRs are turning a few units a week. The top two spots belong to Smith M&P Sports and SIG M400.

Ammo inventory has improved, but .22 is still in short supply.

Welcher’s Gun Shop, Tacoma

With 250 handguns on display and 200 long guns on the rack, this independent is one of the larger non-big-box stores in the area. Deer and elk rifles are trending down but still moving, with Browning X-Bolts and Tikkas in .300WSM leading the way. Sales of MSRs are steady, with Rock Rivers and SIGs garnering most of the turns.

Handguns are moving well, with Glocks, Ruger LCPs, and Kimber 1911s all posting great numbers. “Handgun sales continue to amaze us. I just wish we could consistently get our hands on .22 ammo,” says manager Bryan Welcher.

Tactical shotgun sales are especially good right now, and Mossberg owns the top spot.



Autrey’s Armory, Fayetteville

With 15 employees, this tactical home-defense retailer is located in the suburban Atlanta area. Handgun sales are steady, and back-ordered inventories are quickly catching up. Springfield XDS sales are on hold; information is being sent to customers affected by the late August recall. Glocks are filling the void, along with additional demand on Smith Shields in 9mm and .40. “Ammo shortages continue to concern our customers. Our supplies of .22 ammo are limited to high-grade match rounds, and even that is hard to get,” said general manager Mark Poole. MSR sales are up, with Rock Rivers topping the list. The scales on pre-deer season bolt-actions have tilted toward Ruger American and Savage Axis in .308 and .243.


Heber Springs Gun & Pawn, Heber Springs

Located in north-central Arkansas, this small, three-employee store keeps more than 300 guns on hand. Handguns are heating up, with Kel-Tec P-3ATs and 9mms tied for the top slot. Meanwhile, Glocks are selling well in 9mm. “Our sales of .22 pistols would be through the roof if we could just get ammo,” said counter salesman Ben Parker. Savage Axis and Remington 700 BDLs have staked the high ground in bolt-action sales, predominantly in .270 and .308. MSRs are still holding their own, with more than one turn a week, principally from Bushmaster. Benelli Super Black Eagle IIs are starting to heat up, with several Remington 870s and Mossberg 500s heading home with waterfowlers.


Philadelphia Gun & Pawn, Philadelphia

This eastern Mississippi shop specializes in handguns, and it keeps more than 300 firearms in stock to serve its rural clientele. Glocks in .40 hold the reigning position at this store, followed by a high number of Springfield XDSs and Smith Shields. “Our ammo inventory has improved across the board. However, it’s still extremely difficult to get our hands on .22 ammo in any numbers,” said counter salesman John Bozeman. Bolt-action hunting rifles are active, with Marlin XL7s and Browning X Bolts and A Bolts climbing the sales chart daily. Remington 700 CDLs and BDLs are posting higher numbers than they did last year. MSRs are down to three per week. Here,



Bee’s Guns, Saltsburg

With more than 350 firearms in inventory, this small shop has two full-time and two part-time employees. “We’ve dedicated a lot of time on the phone to make sure we have high inventories of deer-rifle calibers,” said counter salesman Mike McKnight. Sales of hunting long guns are in high gear, with Savage Axis and Ruger Americans posting the highest turns. Popular calibers include .30/06, .308, and .270. MSRs have decelerated to one sale a week, on average. Upland and duck pump guns are moving, with Benelli Novas and classic 870s pulling the best numbers. Handgun sales are brisk. Kimbers are on back order, and the Taurus TCP .380 is securing plenty of attention. Sales of M&Ps in .40 are strong, as are Ruger LCPs.


Coliseum Gun Traders, Uniondale

Located just 15 miles from New York City, this dealer packs more than 4,000 firearms into just 2,400 square feet, including a gunsmith shop. Learning how to deal with the changing state gun laws has been an exercise in patience and marketing savvy . “We are more optimistic now, since a Buffalo court is reviewing the state’s gun law. Our MSR shelf space has been replaced by high-end shotguns and rifles, and they’re selling well,” said owner-buyer Andrew Chernoff. Sporting rifles are peaking, with Sako 85s in .270 and Remington 700 CDL SFs in .308 and .30/06 turning fast. Clay and bird gun sales are strong, with Beretta Silver Pigeons, Browning Citoris, and Blasers posting more turns than last year. Handgun sales are steady. Springfield XDSs and Ed Brown 1911s are holding their own. The store has several Wilson Combat pistols on order.


SL Gun Shop, Mason

With 1,200 guns in 2,000 square feet of space, this retailer is located just 500 feet from the Massachusetts border. Ammo shortages of .22 are this retailer’s bane. “We have to limit .22 ammo to the purchase of a .22-caliber gun ,” said manager Chris Gauffin. MSR sales continue to cool . Boltaction rifles, however, are fast movers. Tikka T3s and Remington 700 SPSs are moving in .308, .270, and .30/06. Slug deer shotguns are also hot—the Mossberg 935 combo is selling best. Benelli Montefeltros and Stoeger Uplands are leading upland shotgun sales. Handgun inventories are at an all-time high . SIG P380s and Smith Shields are especially hot.



Gary’s Guns, Muskegon

This 1,500-square-foot gun shop keeps 500 firearms in stock. The store is reporting strong sales for 2013. “Although handguns are an exception this year, our store has become highly price-sensitive. Rifles, muzzleloaders, and semi-auto shotguns all sell under the $500 to $600 mark,” said owner Gary Foster. Deer gear is hot. Savage Trophy combos and Remington SPSs with new X-Mark Pro triggers are moving well. The most popular rifle caliber this year is .243. The new Traditions Muzzleloader is getting the best blackpowder turns in several years. MSR sales slowed to two per week over the summer. Smith M&P Sports are the top seller for the category. Handgun sales continue to be brisk. Glocks and Smith M&Ps are selling equally in 9mm and .40; Diamondback 9mm pistols are remarkably active.


Mike’s Guns, Iowa Falls

Keeping about 300 new and used guns in stock, this small two-man shop is reporting that 2013 summer sales were the slowest in several years. Kel-Tec .380s and Ruger LCRs and LCPs are the best movers this fall. “We could deliver numerous Kimber sales, but we just can’t get them in. We are more than a year behind,” said owner Dixie Beaupain. Ammo stocks are improving, with some .22s showing up. However, .45ACP is particularly hard to get. Sporting long gun sales are improving. Savage bolt-action slug guns and Mossberg 500 Combos pull the best numbers. MSRs have slowed down to just two turns during the entire summer.


R&R Gun Shop and Variety, Loyal

Located in rural central Wisconsin, this small-town retailer keeps its firearms inventory below 60 units while stocking jewelry-making supplies and guitars. Handgun sales have slowed. High points here are Hi-Point CM-9s and .45ACPs, as well as a few used Glocks. “We have really seen a downturn in our local economy, and it has slowed all retail business across the board,” said owner Richard Rinehart. Ruger 10/22s would be selling strong, if this store could just get them in stock. Instead, Savage Model 93s in .17HMR and Axis Rifles in .223 are on the move. In addition to used pumps from Ithaca and Mossberg, new Remington 870s have seen a few turns.



The Fort, Big Timber

Employing 15 people and stocking more than 1,000 guns, this busy independent inventories a long list of shooting accessories . Sales for 2013 have been excellent . Although modern sporting rifle numbers are down, the store continues to average two to three each week. Deer and elk guns are seasonally peaking—demand for the Savage Axis and Trophy, primarily in .270, is very high. Remington CDLs are hot as well, and this dealer reports Browning and Winchester shipments are heavily back-ordered. “Our Browning numbers would be a lot higher if I could get our inventory filled,” said manager Don Vancil. Upland shotgun sales are better than last year’s, with Beretta Silver Pigeons in 20 and 28 seeing steady improvement. Handguns continue to make quick turns, with large numbers of SIG 938s, Springfield XDSs, and Smith & Wesson M&Ps in .40 and .45. Ammo stocks are slightly better than expected.


Silver State Arms, Reno

With three full-time employees and an average of 600 guns in stock, this family-run store services home defense, reloaders, and hunters in a snug 1,500 square feet. Handgun sales are off compared to last year’s “run on guns,” says counter salesman Ken Wall. “ Our local traffic has been the slowest in years .” Springfield XDSs and Glocks in 9mm and .40 are pulling the highest numbers. Smith J-Frame revolvers and Ruger LCRs are attracting light traffic. Although MSR sales are down to two per month, seasonal bolt-action sales are improving, with movement in used Winchesters and Brownings, and some new Remington BDLs. Ammo stocks are low, with shortages in .22, .380, and .45ACP.


Welcher’s Gun Shop, Tacoma

This busy metro retailer stocks large inventories of hunting rifles, MSRs, and handguns. With hunting season in full swing, handguns are still moving. “Our handgun sales remain impressively consistent year-round. If we could just get .22 ammo, we would be in good shape for fall season,” said manager Bryan Welcher. Ruger LCPs lead the pack, but the Springfield XDS in three calibers is posting good numbers. Smith Shields are also hot . Bolt-action sales are increasing, with Browning X-Bolts in .30/06 and .300WSM Tikkas turning well. In MSRs, Smith and Rock River split the high ground .



Paducah Shooters Supply, Paducah

This 11,000-square-foot facility carries an extensive shooting and reloading inventory, and includes an indoor archery and outdoor rifle/pistol range. August is dove time here. As a result, new Remington 877s, Winchester Super X3s, and Benelli Super Black Eagles are moving well.

“We sell a lot of packaged rifles. Typically, we pair a Weatherby Range Certified Rifle with a Leupold VX-2 scope. Our customers love a pre-tested gun,” says manager Chance Clanahan. MSRs continue to move, but overall sales have definitely slowed since spring. An even mix of Bushmasters, DPMS, and Smith M&Ps are going out the door.

Smith J-Frames continue to lead revolver sales, but Glock .40s and Ruger LCPs and LCRs remain strong.

Ammo availability hasn’t improved, and powder and primer inventories have been difficult to maintain.


Buffalo Sporting Goods, Buffalo

This full-line reloading, guns, and ammo retailer stocks more than 600 firearms in 3,300 square feet. “We’ve had to call in every favor possible, but we actually have a strong selection of hard-to-get ammo, although we still ration,” says president Archie Van Wey.

Demand for handguns has stayed high, so Van Wey is keeping strong inventories of 1911s and polymer pistols. Springfield XDs and XDMs and Glocks in .40 are all pulling high numbers. There’s been an increase in any revolver with a 2-inch barrel.

MSR sales tumbled from more than 10 per week to four or five, with Bushmaster at the top.


Woods and Waters, Tuscaloosa

This large independent mixes storefront sales with a growing Web business that inventories 3,000 products. “Handgun stocks have improved in the last 60 days, but .22 and .22 Mag. are still in short supply. Other ammo stocks, however, are improving,” says counter salesman Cody Crawford.

Glocks and Smith M&Ps are dead even for top slot handgun, but Ruger LCPs and LCRs are seeing strong turns as well. Kimbers are also garnering more attention than usual.

MSR sales have slowed to about a rifle a day. Bushmaster and DPMS pull the best numbers, but Remington SPSs in .308 are just starting to heat up. Shotguns are improving daily, with Benelli M2s and Super Black Eagles holding the best pre-teal season sales.



Vermont Field Sports, Middlebury

This small-town hunting and fishing shop keeps five full- and three part-timers busy while stocking nearly 1,000 firearms. Ammo rationing has continued, with .22 and 9mm almost impossible to find. “It’s really hard to sell a 9mm pistol when there’s no ammo for it,” says owner Richard Phillips. Yet, handgun sales are good. 9mm sales are split between Glock and M&P, which also sell well in .40 and .45.

This summer’s top-selling bolt- action has been the Browning X-Bolt in .300 Win. Mag. Customers head- ing west for elk and muleys are buy- ing Winchester Model 70s in .30/06. Colt MSRs are in good inventory, turning an average of one a week. Upland bird season is approaching, so Browning Citoris in 12- and 20-gauges are just starting to move.


Kane’s Gun Shop, North Kingstown

With 2,000 square feet, this retailer brokers antique firearms while stocking new and used guns as well. “Ammo inventories are frustratingly low. Our customers want brands like CCI and Winchester, and they’re very difficult to get,” says vice president Sandy Kane.

MSR sales are slowing, but Bushmasters and Stag Arms in .223 still see daily turns.

Bolt-actions are picking up, and muzzleloaders are starting to sell in limited numbers. Sporting shotguns are turning— mostly Browning Citoris in 20 and 28 gauges. Home-defense shotguns are in high demand, but Remington and Mossberg stocks are low.

Handguns are king here, with SIG 226s and K-Frame Smiths in .357 producing good numbers. Used Colt 1911s are hot, as are Glocks.


Spring Hill Rod & Gun, Charleston

Stocking 800 guns, this general sporting goods retailer, located in metro Charleston, has seven employees. The store carries both archery and hunting gear, along with home defense. There’s even a taxidermist on site.

“Our MSR sales have finally peaked, and inventory is catching up quickly,” says buyer Cuz Smith. M&Ps and DPMS top this category. Ammo, on the other hand, continues to be a real challenge to stock.

Shotguns are slow, with just a few H&R .410s and 870 Expresses sell- ing for squirrel season. Bolt-actions are picking up, mostly Ruger 77s and some Remington 700s in .270.

Handgun sales are brisk; Smith M&P compacts in 9mm rule, with and Springfield XDs and XDMs in 9mm and .45 vying for second.