Volume 23, Number 2 February/March 2015

Archive for the ‘What’s Selling Where’ category


Autrey’s Armory, Fayetteville

With 15 employees, this tactical home-defense retailer is located in the suburban Atlanta area. Handgun sales are steady, and back-ordered inventories are quickly catching up. Springfield XDS sales are on hold; information is being sent to customers affected by the late August recall. Glocks are filling the void, along with additional demand on Smith Shields in 9mm and .40. “Ammo shortages continue to concern our customers. Our supplies of .22 ammo are limited to high-grade match rounds, and even that is hard to get,” said general manager Mark Poole. MSR sales are up, with Rock Rivers topping the list. The scales on pre-deer season bolt-actions have tilted toward Ruger American and Savage Axis in .308 and .243.


Heber Springs Gun & Pawn, Heber Springs

Located in north-central Arkansas, this small, three-employee store keeps more than 300 guns on hand. Handguns are heating up, with Kel-Tec P-3ATs and 9mms tied for the top slot. Meanwhile, Glocks are selling well in 9mm. “Our sales of .22 pistols would be through the roof if we could just get ammo,” said counter salesman Ben Parker. Savage Axis and Remington 700 BDLs have staked the high ground in bolt-action sales, predominantly in .270 and .308. MSRs are still holding their own, with more than one turn a week, principally from Bushmaster. Benelli Super Black Eagle IIs are starting to heat up, with several Remington 870s and Mossberg 500s heading home with waterfowlers.


Philadelphia Gun & Pawn, Philadelphia

This eastern Mississippi shop specializes in handguns, and it keeps more than 300 firearms in stock to serve its rural clientele. Glocks in .40 hold the reigning position at this store, followed by a high number of Springfield XDSs and Smith Shields. “Our ammo inventory has improved across the board. However, it’s still extremely difficult to get our hands on .22 ammo in any numbers,” said counter salesman John Bozeman. Bolt-action hunting rifles are active, with Marlin XL7s and Browning X Bolts and A Bolts climbing the sales chart daily. Remington 700 CDLs and BDLs are posting higher numbers than they did last year. MSRs are down to three per week. Here,



Bee’s Guns, Saltsburg

With more than 350 firearms in inventory, this small shop has two full-time and two part-time employees. “We’ve dedicated a lot of time on the phone to make sure we have high inventories of deer-rifle calibers,” said counter salesman Mike McKnight. Sales of hunting long guns are in high gear, with Savage Axis and Ruger Americans posting the highest turns. Popular calibers include .30/06, .308, and .270. MSRs have decelerated to one sale a week, on average. Upland and duck pump guns are moving, with Benelli Novas and classic 870s pulling the best numbers. Handgun sales are brisk. Kimbers are on back order, and the Taurus TCP .380 is securing plenty of attention. Sales of M&Ps in .40 are strong, as are Ruger LCPs.


Coliseum Gun Traders, Uniondale

Located just 15 miles from New York City, this dealer packs more than 4,000 firearms into just 2,400 square feet, including a gunsmith shop. Learning how to deal with the changing state gun laws has been an exercise in patience and marketing savvy . “We are more optimistic now, since a Buffalo court is reviewing the state’s gun law. Our MSR shelf space has been replaced by high-end shotguns and rifles, and they’re selling well,” said owner-buyer Andrew Chernoff. Sporting rifles are peaking, with Sako 85s in .270 and Remington 700 CDL SFs in .308 and .30/06 turning fast. Clay and bird gun sales are strong, with Beretta Silver Pigeons, Browning Citoris, and Blasers posting more turns than last year. Handgun sales are steady. Springfield XDSs and Ed Brown 1911s are holding their own. The store has several Wilson Combat pistols on order.


SL Gun Shop, Mason

With 1,200 guns in 2,000 square feet of space, this retailer is located just 500 feet from the Massachusetts border. Ammo shortages of .22 are this retailer’s bane. “We have to limit .22 ammo to the purchase of a .22-caliber gun ,” said manager Chris Gauffin. MSR sales continue to cool . Boltaction rifles, however, are fast movers. Tikka T3s and Remington 700 SPSs are moving in .308, .270, and .30/06. Slug deer shotguns are also hot—the Mossberg 935 combo is selling best. Benelli Montefeltros and Stoeger Uplands are leading upland shotgun sales. Handgun inventories are at an all-time high . SIG P380s and Smith Shields are especially hot.



Gary’s Guns, Muskegon

This 1,500-square-foot gun shop keeps 500 firearms in stock. The store is reporting strong sales for 2013. “Although handguns are an exception this year, our store has become highly price-sensitive. Rifles, muzzleloaders, and semi-auto shotguns all sell under the $500 to $600 mark,” said owner Gary Foster. Deer gear is hot. Savage Trophy combos and Remington SPSs with new X-Mark Pro triggers are moving well. The most popular rifle caliber this year is .243. The new Traditions Muzzleloader is getting the best blackpowder turns in several years. MSR sales slowed to two per week over the summer. Smith M&P Sports are the top seller for the category. Handgun sales continue to be brisk. Glocks and Smith M&Ps are selling equally in 9mm and .40; Diamondback 9mm pistols are remarkably active.


Mike’s Guns, Iowa Falls

Keeping about 300 new and used guns in stock, this small two-man shop is reporting that 2013 summer sales were the slowest in several years. Kel-Tec .380s and Ruger LCRs and LCPs are the best movers this fall. “We could deliver numerous Kimber sales, but we just can’t get them in. We are more than a year behind,” said owner Dixie Beaupain. Ammo stocks are improving, with some .22s showing up. However, .45ACP is particularly hard to get. Sporting long gun sales are improving. Savage bolt-action slug guns and Mossberg 500 Combos pull the best numbers. MSRs have slowed down to just two turns during the entire summer.


R&R Gun Shop and Variety, Loyal

Located in rural central Wisconsin, this small-town retailer keeps its firearms inventory below 60 units while stocking jewelry-making supplies and guitars. Handgun sales have slowed. High points here are Hi-Point CM-9s and .45ACPs, as well as a few used Glocks. “We have really seen a downturn in our local economy, and it has slowed all retail business across the board,” said owner Richard Rinehart. Ruger 10/22s would be selling strong, if this store could just get them in stock. Instead, Savage Model 93s in .17HMR and Axis Rifles in .223 are on the move. In addition to used pumps from Ithaca and Mossberg, new Remington 870s have seen a few turns.



The Fort, Big Timber

Employing 15 people and stocking more than 1,000 guns, this busy independent inventories a long list of shooting accessories . Sales for 2013 have been excellent . Although modern sporting rifle numbers are down, the store continues to average two to three each week. Deer and elk guns are seasonally peaking—demand for the Savage Axis and Trophy, primarily in .270, is very high. Remington CDLs are hot as well, and this dealer reports Browning and Winchester shipments are heavily back-ordered. “Our Browning numbers would be a lot higher if I could get our inventory filled,” said manager Don Vancil. Upland shotgun sales are better than last year’s, with Beretta Silver Pigeons in 20 and 28 seeing steady improvement. Handguns continue to make quick turns, with large numbers of SIG 938s, Springfield XDSs, and Smith & Wesson M&Ps in .40 and .45. Ammo stocks are slightly better than expected.


Silver State Arms, Reno

With three full-time employees and an average of 600 guns in stock, this family-run store services home defense, reloaders, and hunters in a snug 1,500 square feet. Handgun sales are off compared to last year’s “run on guns,” says counter salesman Ken Wall. “ Our local traffic has been the slowest in years .” Springfield XDSs and Glocks in 9mm and .40 are pulling the highest numbers. Smith J-Frame revolvers and Ruger LCRs are attracting light traffic. Although MSR sales are down to two per month, seasonal bolt-action sales are improving, with movement in used Winchesters and Brownings, and some new Remington BDLs. Ammo stocks are low, with shortages in .22, .380, and .45ACP.


Welcher’s Gun Shop, Tacoma

This busy metro retailer stocks large inventories of hunting rifles, MSRs, and handguns. With hunting season in full swing, handguns are still moving. “Our handgun sales remain impressively consistent year-round. If we could just get .22 ammo, we would be in good shape for fall season,” said manager Bryan Welcher. Ruger LCPs lead the pack, but the Springfield XDS in three calibers is posting good numbers. Smith Shields are also hot . Bolt-action sales are increasing, with Browning X-Bolts in .30/06 and .300WSM Tikkas turning well. In MSRs, Smith and Rock River split the high ground .



Paducah Shooters Supply, Paducah

This 11,000-square-foot facility carries an extensive shooting and reloading inventory, and includes an indoor archery and outdoor rifle/pistol range. August is dove time here. As a result, new Remington 877s, Winchester Super X3s, and Benelli Super Black Eagles are moving well.

“We sell a lot of packaged rifles. Typically, we pair a Weatherby Range Certified Rifle with a Leupold VX-2 scope. Our customers love a pre-tested gun,” says manager Chance Clanahan. MSRs continue to move, but overall sales have definitely slowed since spring. An even mix of Bushmasters, DPMS, and Smith M&Ps are going out the door.

Smith J-Frames continue to lead revolver sales, but Glock .40s and Ruger LCPs and LCRs remain strong.

Ammo availability hasn’t improved, and powder and primer inventories have been difficult to maintain.


Buffalo Sporting Goods, Buffalo

This full-line reloading, guns, and ammo retailer stocks more than 600 firearms in 3,300 square feet. “We’ve had to call in every favor possible, but we actually have a strong selection of hard-to-get ammo, although we still ration,” says president Archie Van Wey.

Demand for handguns has stayed high, so Van Wey is keeping strong inventories of 1911s and polymer pistols. Springfield XDs and XDMs and Glocks in .40 are all pulling high numbers. There’s been an increase in any revolver with a 2-inch barrel.

MSR sales tumbled from more than 10 per week to four or five, with Bushmaster at the top.


Woods and Waters, Tuscaloosa

This large independent mixes storefront sales with a growing Web business that inventories 3,000 products. “Handgun stocks have improved in the last 60 days, but .22 and .22 Mag. are still in short supply. Other ammo stocks, however, are improving,” says counter salesman Cody Crawford.

Glocks and Smith M&Ps are dead even for top slot handgun, but Ruger LCPs and LCRs are seeing strong turns as well. Kimbers are also garnering more attention than usual.

MSR sales have slowed to about a rifle a day. Bushmaster and DPMS pull the best numbers, but Remington SPSs in .308 are just starting to heat up. Shotguns are improving daily, with Benelli M2s and Super Black Eagles holding the best pre-teal season sales.



Vermont Field Sports, Middlebury

This small-town hunting and fishing shop keeps five full- and three part-timers busy while stocking nearly 1,000 firearms. Ammo rationing has continued, with .22 and 9mm almost impossible to find. “It’s really hard to sell a 9mm pistol when there’s no ammo for it,” says owner Richard Phillips. Yet, handgun sales are good. 9mm sales are split between Glock and M&P, which also sell well in .40 and .45.

This summer’s top-selling bolt- action has been the Browning X-Bolt in .300 Win. Mag. Customers head- ing west for elk and muleys are buy- ing Winchester Model 70s in .30/06. Colt MSRs are in good inventory, turning an average of one a week. Upland bird season is approaching, so Browning Citoris in 12- and 20-gauges are just starting to move.


Kane’s Gun Shop, North Kingstown

With 2,000 square feet, this retailer brokers antique firearms while stocking new and used guns as well. “Ammo inventories are frustratingly low. Our customers want brands like CCI and Winchester, and they’re very difficult to get,” says vice president Sandy Kane.

MSR sales are slowing, but Bushmasters and Stag Arms in .223 still see daily turns.

Bolt-actions are picking up, and muzzleloaders are starting to sell in limited numbers. Sporting shotguns are turning— mostly Browning Citoris in 20 and 28 gauges. Home-defense shotguns are in high demand, but Remington and Mossberg stocks are low.

Handguns are king here, with SIG 226s and K-Frame Smiths in .357 producing good numbers. Used Colt 1911s are hot, as are Glocks.


Spring Hill Rod & Gun, Charleston

Stocking 800 guns, this general sporting goods retailer, located in metro Charleston, has seven employees. The store carries both archery and hunting gear, along with home defense. There’s even a taxidermist on site.

“Our MSR sales have finally peaked, and inventory is catching up quickly,” says buyer Cuz Smith. M&Ps and DPMS top this category. Ammo, on the other hand, continues to be a real challenge to stock.

Shotguns are slow, with just a few H&R .410s and 870 Expresses sell- ing for squirrel season. Bolt-actions are picking up, mostly Ruger 77s and some Remington 700s in .270.

Handgun sales are brisk; Smith M&P compacts in 9mm rule, with and Springfield XDs and XDMs in 9mm and .45 vying for second.



Little Crow Shooting

Sports, Hutchinson Keeping nearly 1,000 guns on the shelf, this store is 50 miles west of metro Minneapolis. It has three full-and two part-time employees. “Ammo is getting easier to get,” says owner Jim Condon. “But powder is almost non-existent. Rimfire ammo is also a big challenge.”

Pre-fall shotgun sales are improving. Benelli Vincis, Browning Citoris, and Caesar Guerinis are all posting better numbers than last year. Bolt-action rifles are starting to move. Here, Ruger 77s in .30/06 and Tikkas in .308 are posting the best numbers on this retailer’s sales board. Sales of MSRs continue to slow down. Bushmaster and DPMS are getting the most turns.
Handguns have posted strong numbers all summer. Top movers are Springfield XDMs in 9mm and .40. Ruger LCPs and LCRs are also moving well.


GunCity, Bismarck

Squeezing 1,200 guns into just 1,000 square feet, Gun City truly earns its name. Ruger LCPs in .380 and LCRs in 9mm are this shop’s two best sellers. “Sales are still so strong. I keep thinking that it should slow down, but it just hasn’t,” says owner Marlen Fried.

To date, orders of MSRs are caught up and the store is seeing more price-sensitive sales, mostly with Smith M&P Sports. Bolt-action centerfire rifles are starting to sell, and Remington VTRs in .204 are attracting some attention. Ammo stock is not ideal, but is improving slightly. 9mm and .22 still sell out the day they arrive, however.


H&H Guns, Warrenton

Stocking more than 500 guns along with a selection of Cowboy Action gear, this eastern Missouri storefront welcomes its customers with hot coffee. Handguns rule here: Ruger LCRs and LC9s share the number-one spot, but Colt 1911s and .40 Glocks aren’t far behind. “These new Glocks brought back overall Glock sales from some low numbers just a couple of years ago. They really have found a new niche with my customers,” says owner Mark Hale.

Sales of MSRs have slowed, but H&H still turns an average of one a day. Rock River, DPMS, and Smith M&P 10s in .308 are most popular.

Ammo stocks are improving, except for 9mm and .22. And industry-branded logo T-shirts are flying out the door, says Hale— mainly to female college students.



Alquist Arms, Turlock

With more than 600 guns in stock, this gun shop has seven employees and services a wide variety of hunters and shooters. “The California micro-stamping law has again sent business through the roof,” says owner Richard Alquist. “On weekends we can move more than 40 guns a day.”
Semi-auto 12-gauge shotguns are selling; top movers are Benelli Vincis and Super Black Eagles, but Remington 870s are crossing the counter as well. Mossberg 500s are in high demand for home defense.

Glock is the top handgun here, with Springfield XDs, in 9mm and .40, a strong second. Wilson Combat 1911s are moving nicely, too.
Modern sporting rifles are still moving briskly. Smith & Wesson Smith M&Ps are holding the top spot pretty handily.


Four Corners General Store, Castle Rock

Just off of Interstate 5, Four Corners stocks a variety of general sporting goods, including a standing inventory of 500 guns. Knight muzzleloaders are selling best, led by the Bighorn Magnum. “Knight has really responded to our needs with an exposed breach gun. It’s accurate, the quality is nice, and the customers have really jumped on it,” says counter salesman Jarrod Leigh.

Browning X-Bolts in .300 WSM are starting to move, and will likely be the top seller by late September, with the Ruger American close behind. MSR sales are slowing, but this retailer still turns two a week, mostly Smith M&Ps and DPMS.
Pistol sales remain strong. Smith M&Ps hold the top spot, followed by Springfield XDMs in .45 and .40. Rimfire and 9mm ammo are on backorder.


Fox Firearms, Grant’s Pass

This shop specializes in home defense, stocking an average of 500 guns in 1,200 square feet. The store opened a full-service website this year with a large inventory online.

Rugers hold the high ground, led by LCRs and LC9s. Sales of Smith 642s are very strong as well. Ammo sales are brisk; some inventories are improving, but .22, 9mm, and .45 Long Colt are still scarce.

“Our handgun sales are still higher than we expected, though we could sell a lot more Rugers if we could get them,” says owner Ray Stewart. MSR sales have fallen, down to about one every two weeks. Stewart reports good inventories of Smith M&Ps, Bushmasters, and ArmaLites.



Final Fight Outfitters, Union

Located just 20 miles from Reelfoot Lake, and specializing in waterfowl gear and home-defense products, this shop keeps close to 1,000 guns in stock. Ammo supplies at this store are stretched to the limit. “It wasn’t even this bad during the election. We have minimal stock across the board, and we have limit- ed our customers to one box per sale. We are literally out of powder,” said counterperson Derek Barner.

Though sales of MSRs have cooled, they remain in high demand, and the store turns one every other day. Inventories have improved, and now Windhams and High Standards are seeing the majority of turns. Handgun sales are impressive, with Glocks and Ruger LCPs and LCRs attracting the most attention. Glock inventories are improving weekly.


Mike’s Gun Shop, Pensacola

Keeping an average of 450 firearms in stock, this Panhandle store’s inventory is down by at least 200 guns. MSR sales are still just as hot as they were 60 days ago, with at least one crossing the counter each day. Top sellers include DPMS and M&P Sporters, all in .223.
Handguns continue to move brisk- ly, especially Smith Bodyguards and Ruger LCRs and LCPs. Inventory is tight for any ball ammo, and .22 is rationed at two boxes per customer.

“Demand for ammo has been off the charts,” said counter salesman Shane Young. “With the exception of rifle calibers like .270 and 7mm, it may be the worst we’ve seen.”

Benelli shotguns (M2s and Super Black Eagles) are unseasonably in demand this summer. Sales of sporting bolt-actions have remained high all spring. Kimber and high- grade Remington 700s, mostly in .270, are selling well.


Sharp Shooters, Lubbock

In business since 1992, and with more than 3,000 firearms in inventory, this West Texas shop specializes in hunt- ing rifles, handguns, and home- defense products. It is one of the largest independents in the state. Sales of MSRs are slowing down but still ring the register daily. Rock River and SIG maintain the best numbers.

Handgun sales continue at a near- record high. Here, SIG 238s and 938s hold the high ground, but Ruger LC9s are also pulling impres- sive numbers. Ammo has been a challenge, said counterman Patrick Middlebrook: “We have ammo, but we’re only letting customers buy it two boxes at a time.”



A&K Gun Sales, Corfu New York

State gun laws are holding this deal- er in a state of constant confusion, though he has found distributors and manufacturers considerate of his challenges. “It seems like we receive a different interpretation daily about what can be sold. Distributors are becoming more helpful in finding inventory that’s legal to stock, but it’s highly compli- cated,” said owner Ken Wahl.

Inventories are still a challenge, with high demand for all things 1911. As of summer, the most accessible 1911 has been the American Tactical. Ruger LCPs and LCRs are moving briskly, and Glock 19s and 21s are just now arriving. Hunting shotgun sales are the slowest they’ve been in years. Ammo inventories and local prices are less than ideal, with .22 bricks selling for as high as $80.


Juniata Trading Post, Everett

The big story at this small shop is the high demand for ammo and reloading supplies, coupled with a lack of inventory. “We get calls every hour for .22s,” said manager Lin Karns. “Last week, a dealer from Alabama was driving around picking up all the .22 ammo he could get his hands on. We can’t get .22, 9mm, .223, or .380.” Other difficult items include powders and primers. Karns said his powder inventory is off by 80 percent from last year’s.

Handgun demand is high and steady, with Ruger LCRs and LCPs pulling impressive numbers; Smith Bodyguards are just behind. Kimber 1911s are continuing to post strong numbers, as are Charter Arms .38 revolvers. MSR sales are down from several a day to four a week. Top sellers include DPMS and Stag.


LL Cote, Errol This northern New

England sporting goods store offers a massive 30,000 square feet of retail space. Inventories are replen- ishing; Glock 19s and Smith Bodyguards hold the top slots. Demand is strong for Ruger LCRs and Commander 1911s. Back orders are getting caught up and sales are returning to a “high normal,” accord- ing to manager/owner Shawn Cotes. “What I’d call ‘panic buying’ seems to have calmed. That said, our regu- lar spring business is still active.”

Sales of MSRs have slowed to a third of what they’d been in April, but Colt, Bushmaster, and Smith M&Ps still see nearly daily turns. In turkey guns, several Benelli camo Super Black Eagle IIs and Remington 870 pumps have been getting atten- tion. Ammo inventories are slowly improving.