Volume 23, Number 1 January 2015

Archive for the ‘What’s Selling Where’ category


Paducah Shooters Supply, Paducah

This 11,000-square-foot facility carries an extensive shooting and reloading inventory, and includes an indoor archery and outdoor rifle/pistol range. August is dove time here. As a result, new Remington 877s, Winchester Super X3s, and Benelli Super Black Eagles are moving well.

“We sell a lot of packaged rifles. Typically, we pair a Weatherby Range Certified Rifle with a Leupold VX-2 scope. Our customers love a pre-tested gun,” says manager Chance Clanahan. MSRs continue to move, but overall sales have definitely slowed since spring. An even mix of Bushmasters, DPMS, and Smith M&Ps are going out the door.

Smith J-Frames continue to lead revolver sales, but Glock .40s and Ruger LCPs and LCRs remain strong.

Ammo availability hasn’t improved, and powder and primer inventories have been difficult to maintain.


Buffalo Sporting Goods, Buffalo

This full-line reloading, guns, and ammo retailer stocks more than 600 firearms in 3,300 square feet. “We’ve had to call in every favor possible, but we actually have a strong selection of hard-to-get ammo, although we still ration,” says president Archie Van Wey.

Demand for handguns has stayed high, so Van Wey is keeping strong inventories of 1911s and polymer pistols. Springfield XDs and XDMs and Glocks in .40 are all pulling high numbers. There’s been an increase in any revolver with a 2-inch barrel.

MSR sales tumbled from more than 10 per week to four or five, with Bushmaster at the top.


Woods and Waters, Tuscaloosa

This large independent mixes storefront sales with a growing Web business that inventories 3,000 products. “Handgun stocks have improved in the last 60 days, but .22 and .22 Mag. are still in short supply. Other ammo stocks, however, are improving,” says counter salesman Cody Crawford.

Glocks and Smith M&Ps are dead even for top slot handgun, but Ruger LCPs and LCRs are seeing strong turns as well. Kimbers are also garnering more attention than usual.

MSR sales have slowed to about a rifle a day. Bushmaster and DPMS pull the best numbers, but Remington SPSs in .308 are just starting to heat up. Shotguns are improving daily, with Benelli M2s and Super Black Eagles holding the best pre-teal season sales.



Vermont Field Sports, Middlebury

This small-town hunting and fishing shop keeps five full- and three part-timers busy while stocking nearly 1,000 firearms. Ammo rationing has continued, with .22 and 9mm almost impossible to find. “It’s really hard to sell a 9mm pistol when there’s no ammo for it,” says owner Richard Phillips. Yet, handgun sales are good. 9mm sales are split between Glock and M&P, which also sell well in .40 and .45.

This summer’s top-selling bolt- action has been the Browning X-Bolt in .300 Win. Mag. Customers head- ing west for elk and muleys are buy- ing Winchester Model 70s in .30/06. Colt MSRs are in good inventory, turning an average of one a week. Upland bird season is approaching, so Browning Citoris in 12- and 20-gauges are just starting to move.


Kane’s Gun Shop, North Kingstown

With 2,000 square feet, this retailer brokers antique firearms while stocking new and used guns as well. “Ammo inventories are frustratingly low. Our customers want brands like CCI and Winchester, and they’re very difficult to get,” says vice president Sandy Kane.

MSR sales are slowing, but Bushmasters and Stag Arms in .223 still see daily turns.

Bolt-actions are picking up, and muzzleloaders are starting to sell in limited numbers. Sporting shotguns are turning— mostly Browning Citoris in 20 and 28 gauges. Home-defense shotguns are in high demand, but Remington and Mossberg stocks are low.

Handguns are king here, with SIG 226s and K-Frame Smiths in .357 producing good numbers. Used Colt 1911s are hot, as are Glocks.


Spring Hill Rod & Gun, Charleston

Stocking 800 guns, this general sporting goods retailer, located in metro Charleston, has seven employees. The store carries both archery and hunting gear, along with home defense. There’s even a taxidermist on site.

“Our MSR sales have finally peaked, and inventory is catching up quickly,” says buyer Cuz Smith. M&Ps and DPMS top this category. Ammo, on the other hand, continues to be a real challenge to stock.

Shotguns are slow, with just a few H&R .410s and 870 Expresses sell- ing for squirrel season. Bolt-actions are picking up, mostly Ruger 77s and some Remington 700s in .270.

Handgun sales are brisk; Smith M&P compacts in 9mm rule, with and Springfield XDs and XDMs in 9mm and .45 vying for second.



Little Crow Shooting

Sports, Hutchinson Keeping nearly 1,000 guns on the shelf, this store is 50 miles west of metro Minneapolis. It has three full-and two part-time employees. “Ammo is getting easier to get,” says owner Jim Condon. “But powder is almost non-existent. Rimfire ammo is also a big challenge.”

Pre-fall shotgun sales are improving. Benelli Vincis, Browning Citoris, and Caesar Guerinis are all posting better numbers than last year. Bolt-action rifles are starting to move. Here, Ruger 77s in .30/06 and Tikkas in .308 are posting the best numbers on this retailer’s sales board. Sales of MSRs continue to slow down. Bushmaster and DPMS are getting the most turns.
Handguns have posted strong numbers all summer. Top movers are Springfield XDMs in 9mm and .40. Ruger LCPs and LCRs are also moving well.


GunCity, Bismarck

Squeezing 1,200 guns into just 1,000 square feet, Gun City truly earns its name. Ruger LCPs in .380 and LCRs in 9mm are this shop’s two best sellers. “Sales are still so strong. I keep thinking that it should slow down, but it just hasn’t,” says owner Marlen Fried.

To date, orders of MSRs are caught up and the store is seeing more price-sensitive sales, mostly with Smith M&P Sports. Bolt-action centerfire rifles are starting to sell, and Remington VTRs in .204 are attracting some attention. Ammo stock is not ideal, but is improving slightly. 9mm and .22 still sell out the day they arrive, however.


H&H Guns, Warrenton

Stocking more than 500 guns along with a selection of Cowboy Action gear, this eastern Missouri storefront welcomes its customers with hot coffee. Handguns rule here: Ruger LCRs and LC9s share the number-one spot, but Colt 1911s and .40 Glocks aren’t far behind. “These new Glocks brought back overall Glock sales from some low numbers just a couple of years ago. They really have found a new niche with my customers,” says owner Mark Hale.

Sales of MSRs have slowed, but H&H still turns an average of one a day. Rock River, DPMS, and Smith M&P 10s in .308 are most popular.

Ammo stocks are improving, except for 9mm and .22. And industry-branded logo T-shirts are flying out the door, says Hale— mainly to female college students.



Alquist Arms, Turlock

With more than 600 guns in stock, this gun shop has seven employees and services a wide variety of hunters and shooters. “The California micro-stamping law has again sent business through the roof,” says owner Richard Alquist. “On weekends we can move more than 40 guns a day.”
Semi-auto 12-gauge shotguns are selling; top movers are Benelli Vincis and Super Black Eagles, but Remington 870s are crossing the counter as well. Mossberg 500s are in high demand for home defense.

Glock is the top handgun here, with Springfield XDs, in 9mm and .40, a strong second. Wilson Combat 1911s are moving nicely, too.
Modern sporting rifles are still moving briskly. Smith & Wesson Smith M&Ps are holding the top spot pretty handily.


Four Corners General Store, Castle Rock

Just off of Interstate 5, Four Corners stocks a variety of general sporting goods, including a standing inventory of 500 guns. Knight muzzleloaders are selling best, led by the Bighorn Magnum. “Knight has really responded to our needs with an exposed breach gun. It’s accurate, the quality is nice, and the customers have really jumped on it,” says counter salesman Jarrod Leigh.

Browning X-Bolts in .300 WSM are starting to move, and will likely be the top seller by late September, with the Ruger American close behind. MSR sales are slowing, but this retailer still turns two a week, mostly Smith M&Ps and DPMS.
Pistol sales remain strong. Smith M&Ps hold the top spot, followed by Springfield XDMs in .45 and .40. Rimfire and 9mm ammo are on backorder.


Fox Firearms, Grant’s Pass

This shop specializes in home defense, stocking an average of 500 guns in 1,200 square feet. The store opened a full-service website this year with a large inventory online.

Rugers hold the high ground, led by LCRs and LC9s. Sales of Smith 642s are very strong as well. Ammo sales are brisk; some inventories are improving, but .22, 9mm, and .45 Long Colt are still scarce.

“Our handgun sales are still higher than we expected, though we could sell a lot more Rugers if we could get them,” says owner Ray Stewart. MSR sales have fallen, down to about one every two weeks. Stewart reports good inventories of Smith M&Ps, Bushmasters, and ArmaLites.



Final Fight Outfitters, Union

Located just 20 miles from Reelfoot Lake, and specializing in waterfowl gear and home-defense products, this shop keeps close to 1,000 guns in stock. Ammo supplies at this store are stretched to the limit. “It wasn’t even this bad during the election. We have minimal stock across the board, and we have limit- ed our customers to one box per sale. We are literally out of powder,” said counterperson Derek Barner.

Though sales of MSRs have cooled, they remain in high demand, and the store turns one every other day. Inventories have improved, and now Windhams and High Standards are seeing the majority of turns. Handgun sales are impressive, with Glocks and Ruger LCPs and LCRs attracting the most attention. Glock inventories are improving weekly.


Mike’s Gun Shop, Pensacola

Keeping an average of 450 firearms in stock, this Panhandle store’s inventory is down by at least 200 guns. MSR sales are still just as hot as they were 60 days ago, with at least one crossing the counter each day. Top sellers include DPMS and M&P Sporters, all in .223.
Handguns continue to move brisk- ly, especially Smith Bodyguards and Ruger LCRs and LCPs. Inventory is tight for any ball ammo, and .22 is rationed at two boxes per customer.

“Demand for ammo has been off the charts,” said counter salesman Shane Young. “With the exception of rifle calibers like .270 and 7mm, it may be the worst we’ve seen.”

Benelli shotguns (M2s and Super Black Eagles) are unseasonably in demand this summer. Sales of sporting bolt-actions have remained high all spring. Kimber and high- grade Remington 700s, mostly in .270, are selling well.


Sharp Shooters, Lubbock

In business since 1992, and with more than 3,000 firearms in inventory, this West Texas shop specializes in hunt- ing rifles, handguns, and home- defense products. It is one of the largest independents in the state. Sales of MSRs are slowing down but still ring the register daily. Rock River and SIG maintain the best numbers.

Handgun sales continue at a near- record high. Here, SIG 238s and 938s hold the high ground, but Ruger LC9s are also pulling impres- sive numbers. Ammo has been a challenge, said counterman Patrick Middlebrook: “We have ammo, but we’re only letting customers buy it two boxes at a time.”



A&K Gun Sales, Corfu New York

State gun laws are holding this deal- er in a state of constant confusion, though he has found distributors and manufacturers considerate of his challenges. “It seems like we receive a different interpretation daily about what can be sold. Distributors are becoming more helpful in finding inventory that’s legal to stock, but it’s highly compli- cated,” said owner Ken Wahl.

Inventories are still a challenge, with high demand for all things 1911. As of summer, the most accessible 1911 has been the American Tactical. Ruger LCPs and LCRs are moving briskly, and Glock 19s and 21s are just now arriving. Hunting shotgun sales are the slowest they’ve been in years. Ammo inventories and local prices are less than ideal, with .22 bricks selling for as high as $80.


Juniata Trading Post, Everett

The big story at this small shop is the high demand for ammo and reloading supplies, coupled with a lack of inventory. “We get calls every hour for .22s,” said manager Lin Karns. “Last week, a dealer from Alabama was driving around picking up all the .22 ammo he could get his hands on. We can’t get .22, 9mm, .223, or .380.” Other difficult items include powders and primers. Karns said his powder inventory is off by 80 percent from last year’s.

Handgun demand is high and steady, with Ruger LCRs and LCPs pulling impressive numbers; Smith Bodyguards are just behind. Kimber 1911s are continuing to post strong numbers, as are Charter Arms .38 revolvers. MSR sales are down from several a day to four a week. Top sellers include DPMS and Stag.


LL Cote, Errol This northern New

England sporting goods store offers a massive 30,000 square feet of retail space. Inventories are replen- ishing; Glock 19s and Smith Bodyguards hold the top slots. Demand is strong for Ruger LCRs and Commander 1911s. Back orders are getting caught up and sales are returning to a “high normal,” accord- ing to manager/owner Shawn Cotes. “What I’d call ‘panic buying’ seems to have calmed. That said, our regu- lar spring business is still active.”

Sales of MSRs have slowed to a third of what they’d been in April, but Colt, Bushmaster, and Smith M&Ps still see nearly daily turns. In turkey guns, several Benelli camo Super Black Eagle IIs and Remington 870 pumps have been getting atten- tion. Ammo inventories are slowly improving.



Boone’s Fine Guns, Isle

This destination store has an indoor range and keeps more than 2,500 guns in stock. The handgun inventory is steadily improving and sales haven’t slowed. Glocks, Springfield XDSs, and Smith M&Ps are all pulling exceptional numbers; 9mm is the chosen caliber by a mile.

Varmint and plinking season is in full swing. Ruger 77s in .204 Ruger and CZ bolt-actions are moving better than they did last year. The hottest seller has been Ruger’s new Model 77 .17 Hornet. “The new .17 Hornet has really caught on here. In the Ruger platform, they’re sold as soon as they reach the shelf, and we don’t have to limit the ammo,” said gunsmith Lee Raverty.

MSR inventory has greatly improved, but sales have dropped within two months from five per day to just one per day. Top sellers include Colt and DPMS.


Superior Shooters Supply, Superior

Ammo and reloading supplies are in short supply at this Duluth-area store, forcing some rationing. “We try to sell .22 ammo to families getting ready for summer. Everyone is now limited to one box,” said owner Pat Kukull. Everything .22 is hot here, from the few Ruger 10/22s that arrive to the Savage Model 93 bolt-actions. MSR platforms and the new 1911 pistols also pull good numbers.

Handguns are steadily replacing falling MSR sales, and Ruger LCPs, Smith Bodyguards, and Springfield XDMs in .45 are all selling very well.

MSR sales have slowed from 10 per week to one or two per week. Inventory is improving quickly. Kukull also mentioned that gun safe sales were at an all-time high.


Midwest Gun Exchange, Mishawaka

Nestled just 10 miles from the Michigan state line, this northern Indiana retailer pulls customers from three nearby states. MSRs are still in high demand, and an improving inventory helps fuel multiple daily turns. Rimfire MSRs are particularly hot. Smith M&Ps are the fastest-selling guns; Ruger 10/22s head out the door on arrival. Top handguns include Ruger LCPs and Smith Bodyguards.

Ammo rationing has been in effect for several weeks. “We have established a limit of one box per customer, two if you purchase a new firearm,” said general manager Brad Rupert.



Jerry’s Outdoor Sports, Grand Junction

With new retail space that expanded the store to 11,000 square feet, this retailer’s firearms selection is at 1,200 guns and climbing, with large inventories of safes, holsters, and reloading sup- plies. Handgun sales are strong. Jerry’s customers are interested in the new FN line of pistols, including the X and S models in 9mm and .40. Kimber 1911s are hot, and Springfield XDs and XDMs are also in high demand.

Modern sporting rifles are still seeing turns of multiple units daily. Smith M&P Sporters and Bushmasters are in the top delivery spots. “Our MSR sales have really held their ground through the spring. Inventory is improving, and I don’t see it slowing down much,” said owner Jerry Stehman.

Ammo is still in high demand. To keep product on the shelves, Jerry’s is limiting ammunition sales to 100 or 200 rounds per customer, depending on the caliber.


Gannett Sports, Pinedale

With 1,000 square feet of retail space dedicated to hunting firearms and soft goods, Gannett Sports depends on campers and local outfitters for its summer business. Large-caliber handguns are in demand, especially Ruger Alaskans in .454 Casull and Blackhawks in .44 Mag. Several Judges have also moved this month. “Handgun sales for bears are a big part of our summer sales numbers,” said owner Pam Grove.

The store has moved a few bolt-action Browning X Bolts in .223. Several Browning X Bolt Medallions and Savage Mark 11 .22s have also been active for summer shooters. Ammo sales are limited to 100 rounds per person.


Rockwell Arms, Sandpoint

Although it operates a small brick-and-mortar shop in downtown Sandpoint, this retailer moves the vast majority of product—firearms, parts and accessories, gear, and ammo—through its website. Sales across the board are impressive, with handguns leading the pack. Glock 19 Gen4s and Kimber Solos top the list, but SIG 229s and 226s are only slightly behind.

With MSR sales holding steady, Knight’s Armament SR-15Es in .223 are in high demand, and Mossberg 175T .22s are flying out of the loading dock. Ammo stocks are down, but they are not being rationed.


Gainesville Target Range, Gainesville

This outdoor gun range handles more than 80 shooters, and sent five employees (three buyers, two researchers) to the SHOT Show. Orders for 1911s were given to Les Baer and Nighthawk Custom. Hefty handgun orders were placed at Glock, Smith, and SIG. “It was my first SHOT Show, and people tell me I’ll always remember it,” said sales manager Brian Spiess.

With ammo availability tightening, the store committed to a large order at Camdex Automatic Ammunition Systems to sell ammo that will be assembled on the premises.

Pawn Gallery, Clarksville

This small, independent pawn shop is located 40 miles east of Fort Smith off Interstate 40. It stocks an average of 250 firearms, and, for the first time, sent two employees to the SHOT Show. Locking up stocking programs with Ruger, Glock, and SIG was this store’s priority. Another objective was to meet with new distributors and to put a face to all the phone calls. “It’s really about fostering personal relationships. I just had no idea about the true scope of the show. I’ll be more organized next year,” said owner Rick Elam.

With handguns in good order, this store owner looked for small, specialty MSR manufacturers to help ease inventory demand. He ordered from MGI, including the Marck Modular 15 in 5.56mm. Another vendor that received attention was the Deep Conceal Holster company; its concealed holster shirts merited an order.

River City Firearms, Louisville

This metro Louisville dealer stocks an average of 250 handguns. Owner Derrick Myers attended his first SHOT Show with his wife, spending most of his time researching and looking at new product. “I’m just amazed. It’s hard to conceive just how many vendors are there to talk to. Although I didn’t buy much, my time was well spent, especially talking to my new distributors,” he said.

Springfield’s new XD9s and Walther PPX9s caught his eye. Myers said that although it was an overwhelming experience, he would definitely return next year. This first-year retailer also reported his inventories have improved since early in the first quarter.


Gun Toter’s Supply, Eynon

Just north of Scranton, this retailer has fewer than 200 guns in stock, down from 500 (primarily hand-guns). This was the staff’s seventh SHOT Show, and they used the time to buy. Les Baer Customs received an order for more than 40 custom 1911s; orders were also placed at SIG, Glock, and Kimber.

Reloading gear was also a priority, with a large order placed at Redding Reloading. “One of my frustrations with some vendors was the attitude of ‘Place your order, pay for it now, and we’ll deliver it in a year and a half.’ I’m just not going to let a manufacturer hold $50,000 for 20 months,” said owner Mike Frezzolini.

This dealer got a commitment from SIG for a large order of M400 rifles. He also added Vortex Optics to the store’s lineup.

Fernwood Firearms, Hankins

Specializing in MSRs and handguns, this 1,500-square-foot shop is less than two years old. The owner was on the floor of the show when New York enacted legislation that bans MSRs. “Most manufacturers won’t sell to me in New York State. This is putting my store in a very difficult position. There is little inventory I can get, and most distributors that I deal with are in a ‘wait and see’ mode. I want to remind the industry what this law is designed to do—put me out of business,” said owner John Kielbasa.

Kielbasa said that his inventory is starving. He is only able to restock with surplus accessories and a few new guns from High Standard, along with Ruger Mini 14s and 30s.

He also mentioned that many of the companies and distributors that won’t ship to him have taken large deposits from his store, which they have been extremely slow to refund.

Firearms Support and Storage, Whippany

With more than 3,000 square feet of vault space, this retailer stated it was the first state-and federal-approved public gun storage facility in the country. This retailer sent five employees to SHOT for firearms, range equipment, and gun storage systems. The staff met with new and existing distributors to iron out inventory challenges in the coming season. They added new accounts with Beretta, Action Targets, SIG, and Windham Weaponry. “In the tri-state area, we see gun storage as a highly marketable service, and predict that our growth at this retail location will be substantial,” said owner Ross Osias.