Volume 24, Number 2 February/March 2016

Archive for the ‘What’s Selling Where’ category

Gainesville Target Range, Gainesville
This retail store, which has an outdoor gun range that can handle more than 80 shooters, caters to home-defense and tactical clientele. Handgun sales are possibly hotter than last year’s, with Smith M&P Shields, Glock 17s, and Springfield XDSs all turning well. The store’s most popular caliber remains 9mm.

Home-defense shotguns are moving well. Remington 870 and Mossberg 500 Tacticals have been locked in a dead-even heat for the last two months. The store continues to offer a popular “build your own MSR” promotion. “No matter what customers buy, they’ll come in for more accessories when they build it themselves,” said counter salesman Bob Kelly.

Daniel Defense’s Model V7 tops the list for MSRs. LWRC is in second place. Ammo stocks are improving, but .22 is still coming up short.

Hyatt Coin & Gun, Charlotte
With more than 12,000 square feet of retail space, this store turns an average of 15,000 firearms annually.

“Ammo stocks are actually good. We have everything we need, except we’re a little light on .22. Overall, the trend is a vast improvement from even six months ago,” said manager-buyer Derek Jarstfer.

Sales of MSRs are steady. Rock River Arms and the Triton Billet Line of Head Down Firearms are the two top sellers. Springfield handguns—particularly the XDS and XDM—are leading this year’s pistol sales across the board. Glock 19s and SIG P229s are also selling briskly. Bolt-action rifle sales are increasing daily. Tikkas are in demand, though the Savage Model 11 is also doing well.

Pawn Gallery, Clarksville
This independent pawnshop stocks an average of 250 firearms and is located off Interstate 40, 40 miles east of Fort Smith. “We’re a small shop. Unless we can find volume .22 ammo, we have decided that it’s just not worth competing with other larger stores in our area,” said owner Rick Elam.

MSR sales are slowing this fall, and Elam said he has only a few Bushmasters in stock. Lever-action long guns are picking up speed, though. Winchester and Marlin .30/30s are seeing the highest demand. Handgun inventories are the best they’ve been all year, with Springfield XDSs and Ruger LC9s garnering the most attention.


Firearms Support & Storage, Whippany
Just 30 minutes from New York City, this retailer keeps an additional 3,000 square feet of vault space, and is the first federally and state-approved public gun storage facility in the country.

“Deer season is moving more inventory than last year, and we have the gear in stock, including ammo,” said owner Barry Osias. Slug guns are hot. Here, Remington 1100s and Express slug guns see the highest turns. Mossberg 500 Slugsters are also crossing the counter well.

MSR sales are improving, with a higher than usual demand for .308 Rock Rivers in addition to DPMS in .223. Handgun sales are consistently high, with all things Smith at the top of the list, including Shields and Bodyguards.

Sportsman’s Gun Shop, New Holland
In business since 1954, this general hunting and fishing retailer inventories more than 1,000 new and used firearms.

“Deer season is shaping up to be the best we’ve seen in some time,” said owner Joe Keffer. “Stronger hunter numbers and an improving deer herd are making bolt-action rifles really move off the rack.” T/C Ventures and Ruger Americans top the list. MSRs are still trending at about three a week, with M&Ps and LWRCs in the high slots.

Handgun sales are excellent. Smith M&Ps are doing very well, and the classic J-frames in .38 are seeing heavy traffic. Sales of Glocks have increased, and Ruger LC9s have maintained a steady demand.

Ammo stocks are improving, and most calibers other than .22 are in stock. Sales of Ruger 10/22s and Ruger Americans are growing, in the hope that .22 ammo will improve.

Mill Creek Rod & Gun, Orrington
This small retailer keeps an average of 50 guns in stock along with general outdoor gear. Maine-produced Smith 22A and Model 41 pistols are popular here. With several price points, SCCY 9mms are also doing well.

“Used guns are our primary focus. We stock a dozen or so new guns, and concentrate on used shotguns and hunting rifles,” said owner Dave Barrett. Savage Model 99s in .300 Savage and Winchester 94s in .30/30 continue to dominate for pre-deer and moose season. At the used shotgun counter, Winchester Model 12s and Ithaca Model 37s always make for a fast sale.


Midwest Gun Exchange, Mishawaka
“Ammo is finally back, and we see it steadily improving, even on .22s,” said Brad Rupert, general manager of this Great Lakes–area retailer. “Our inventory is the best it has been in several years.”

Waterfowl season is heating up, and the shotgun counter is getting heavy traffic on Benelli Super Black Eagles as well as the Remington Versa Max and 870 Express. Handgun sales are as good as they’ve been all year, with Smith M&Ps and Bodyguards posting high numbers. SIG 238s and 938s are also attracting plenty of attention.

MSRs are making nearly the same number of turns as they did last year, with local Indiana gunmaker BCI Defense holding the high ground. Colt is sitting comfortably in the second slot. Remington 700s lead the bolt-action category, followed by Tikkas and Savages, usually in .270 and .243.

R.H. Kay Firearms, St. Paul
This retailer stocks his tightly inventoried 500-square-foot store to meet the needs of an extensive home-defense clientele. “My clients are acutely aware of current events, and spend hours readying their families for the possibility of a disaster. Overall, sales are very good,” said owner Rick Kay. He said Windham Weaponry and Olympic Arms hold the top spots in MSRs.

Other high-demand items include UTAS 15-round-capacity pump shotguns. Ammo stocks are improving, but Kay still sees the .22 shortage as a serious problem. Handgun sales are strong. Glocks and CZ 1911s pull the best numbers.

Target Masters, Columbia
This well-established shop has a 25-yard 10-lane range. Although handgun sales are good, a drop in discretionary income has resulted in a tougher sales environment. “Our traffic is fine, but the store is experiencing a trend in that our customers are moving toward more price-point guns,” said counter salesman Jim Hill. “Business may not be what it was two years ago, but it’s still very good.”

Glock 42s and Springfield XDSs are tied for the top two spots at the handgun counter, followed closely by SIG 238s. Kimbers and Desert Eagle 1911s are also moving well. MSRs have slowed to just one every two weeks. The largest turns are going to Smith M&P Sporters. Sales of bolt-actions have dwindled, mainly because of big-box pricing. Ammo inventories are better than they were this time last year. However, .22 is still in short supply.


Bear Arms, Scottsdale
Keeping more than 1,000 guns in stock in 2,400 square feet, this small metro Phoenix retailer strategically manages every inch of space with seven employees. Glock 42s and 17s lead the handgun pack for this home-defense retailer. M&P Shields are just behind.

“Our inventory of ammo is the best it has been in two years,” said Kurt Stancl, director of operations “However, many customers are surprised that the cost hasn’t returned to pre-election pricing.”

MSRs are turning daily, with strong numbers for Smith Sporters and Colts. Premium-priced MSR sales are flat.

Stancl expressed concern that many online retailers are charging low prices for premium firearms, hiding high handling fees on the back end. His sales staff is educating buyers that those fees make Bear Arms’ pricing closer than it might seem. To compete, Bear backs up each sale with personal service.

Jerry’s Outdoor Sports, Grand Junction
This mountain retailer fills 11,000 square feet with a firearms selection of 1,200 guns, along with a large inventory of safes, holsters, and reloading gear. Handgun sales are strong, especially Springfield XDSs and XDMs. Smith M&P Shields are also robust.

MSRs still turn at least one unit a day, often a Smith M&P Sporter or a Bushmaster. “MSR sales aren’t what they were, and customers are more price-sensitive. However, they are still moving,” said counter salesman Charles Vavak.

With the exception of all things rimfire, ammo stocks are the best they have been in two years.

Lolo Sporting Goods, Lewiston
Located in downtown “Old Lewiston,” Lolo has three full-time salespeople who overlook a large inventory of reloading supplies, handguns, long guns, and MSRs. Ruger tops the list here with LC9s and LCPs, followed by Springfield XDS and XDMs and Kimbers.

“Overall, ammo stocks are good, but not being able to get rimfire ammo has plummeted our .22 and .17 HMR sales to an all-time low,” said buyer Mike Thomas.

Long-gun sales are at the fall peak, led by Ruger Americans in .243 and Winchester Model 70 Featherweights in .308 and .30/06. MSRs are moving fast; Rock Rivers and Windhams in .223 top the list.


Dury’s Gun Shop, San Antonio
A family-run gun shop since 1959, this full-line retailer has capitalized on supplying concealed-carry guns and accessories to casually dressed customers, making handgun sales as hot as the weather. “Slim 9mms are our hot sellers, driven by patrons that wear shorts,” said sales manager Louis Acosta. In addition to Sticky concealed-carry holsters, August is seeing big numbers for SIG 238s and Glock 42s.

MSRs now turn three or four a day, compared to 15 at the peak of last year. Dove season is driving strong numbers for the new Beretta A300s and A400s, as well as the Benelli Ethos and Remington 870 Express.

Ammo stocks are better than at this time last year, but obtaining .22, .22 Mag., and some handgun calibers is still a frustrating experience.

Paducah Shooters Supply, Paducah
This western Kentucky shop has indoor bow and outdoor rifle and pistol ranges. August is dove and teal time here, goosing sales of Benelli Super Black Eagles IIs, Browning A5s, and Winchester Super X3s.

“I can’t explain it but we’ve sold more deer rifles this summer than we did in the last five. It’s a great bolt-action year,” said manager Chance Callahan. Savage model 10s and 11s hold the high ground in the traditional rifle slot, mostly in .270.

MSRs continue to move at one a day, with an even mix of DPMSs, Smith M&Ps, and Bushmasters. The summer has also seen several orders for Daniel Defense.

Glocks in .40 caliber and Ruger LCPs and LCRs are strong sellers. Kimber 1911s are also doing well. Ammo availability has improved for .308, 9mm, and .45…but not .22.

Woods and Waters, Tuscaloosa
This independent mixes its storefront sales with a growing web business. It inventories more than 3,000 products online and more than 150 guns on the floor.

In handguns, sales of Glock 19s are close to an all-time-high. Kimber 1911s are also turning quickly, as are SIG P226s. “Our ammo stock is pretty good, though .22 is still spotty,” said counterman Dillon Welch.

SIGs and price-point Bushmasters pull the best numbers among the MSRs. Turns of the Remington SPS in .308 are starting to heat up. Shotguns are improving, mainly with the Remington 870 Express. In semi-autos, Benelli M2s and Super Black Eagles are selling to wingshooters.


Vermont Field Sports, Middlebury
This small-town general hunting and fishing shop keeps five full-timers and three part-timers busy, stocking nearly 1,000 guns. “The ammo situation is worse this summer than last,” said owner Richard Phillips. “It’s irritatingly difficult to get .22 ammo. We have had to ration it for more than a year.”

Handgun sales are excellent, with Rugers flying out the door (LC9s are especially in demand). Smith M&Ps also post strong numbers, split between 9m and .40 SW. Glocks and SIGs are tied for third place.

This summer’s top bolt-action has been the Browning X-Bolt in .300 Win. Mag. The Winchester Model 70 in .30/06 is seeing strong turns for customers heading West. Colt MSRs are in good inventory, and are turning an average of one a week. With upland bird season close, Browning Citoris are turning in 12 and 20 gauge.

Kane’s Gun Shop, North Kingstown
This retailer brokers antique firearms while stocking new and used rifles, shotguns, and handguns. “Ammo inventories are better than they were last year, but .22 is coming in by the trickle. Despite the poor shipments, we have opted not to ration,” said vice president Sandy Kane.

MSR sales are down to two a month—usually Bushmaster or Stag Arms in .223—and shoppers have become price-sensitive.

Rifle sales are picking up, along with limited muzzleloader sales. In sporting shotguns, Beretta over/unders and Browning Citoris in 20 and 28 gauge are moving. Hunting semi-autos like Remington 1187s and 1100 Sporting Clays also sell.

Handguns are top dog, led by SIG 226s and K-Frame Smiths in .357.

Springhill Rod & Gun, Charleston
This sporting goods retailer has seven employees and stocks 800 guns. It carries archery gear as well as guns for hunting and home defense, and has an on-site taxidermist.

“MSR inventory is good, yet buyers are getting more price-sensitive,” said owner Dan Kessel. Smith M&Ps and DPMSs lead the MSR sales. “Ammo demands a lot of time on the phone to keep inventory.”

Bolt-actions are moving, mostly with Ruger 77s and some Remington 700s in .270. Handguns sales are brisk. Smith M&P compacts, Glocks, and Springfield XDs and XDMs (all in 9mm) are the top sellers, but Kimber 1911s are also doing well.


HH Gun Shop, Bismarck
With 3,200 square feet and seven employees, this family-run gun shop specializes in hunting and home defense. Youth deer season has fired up the rifle counter. Hot items include the Ruger American, Savage Axis, and Mossberg Youth 100-ART, with .243 being the most popular caliber. “The specialty youth seasons have really boosted sales,” said owner Darryl Howard. “Parents are buying quality, first-time rifles for their young family members.”

Handguns are strong, particularly short-barreled options from Taurus, Rossi, and Smith in .380 and .38.

Shotgun traffic is high, with preseason bird shooters buying in a wide range of price points, from Beretta TriStars to Mossberg 500s. 20-gauge sales make up a fifth of the mix; 12-gauge takes the rest.

Little Crow Shooting Sports, Hutchinson
Keeping nearly 1,000 guns on the shelf, this store has three full-time and two part-time employees. “Ammo is generally easier to get now. Even .308 has improved. But rimfire ammo remains a big challenge, and some varmint calibers like .243 and .204 are still difficult to get,” said counterman Nick Condon.

In shotguns, the Remington Versa Max, Benelli Vinci, Browning Citori, and Ruger Red Label are all posting better numbers than they did last year. Traditional rifles are also starting to move; there’s growth in Ruger 77s in .30/06 and Tikkas in .308. MSRs sell at about two a month, usually a DPMS Oracle or a Smith M&P. And summer’s been good for handguns, especially .45ACP Springfield XDMs and Glock 42s.

Nebraska Gun, Lincoln
This independent metro store keeps about 200 firearms in stock, with three employees working the counter. Bolt-action sales are creeping up, with Savage getting the lion’s share. The Axis and Model 10s and Models 11s are all selling well. Popular calibers include .243, .270, and .308.

Ammo stocks are low, and replenishing it is a challenge. “We’re just getting what we can without pre-orders,” said owner Jeff Macintyre. “This is a small shop, and I can’t see tying up high amounts of cash in ammo when space is tight and deliveries are so unpredictable.”

MSRs are moving at two a month, with Smith Sporters in the lead. Handgun sales are up from last year, thanks to better availability. Glock 19s are selling well this summer, as are SCCY CPX-1s and CPX-2s.


Alquist Arms, Turlock
Located south of Modesto on State Highway 99, this seven-employee gun shop services a wide variety of hunters and shooters. It has more than 600 guns in stock.

“The microstamping scare sent sales through the roof last year, so handgun sales are slightly down this summer. That said, sales are still impressive, and we have good inventory,” said owner Richard Alquist.

Glock is the top seller at this counter; Springfield XDs are second. Both mostly sell in 9mm and .40. In addition, Wilson Combat 1911s are selling especially well.

MSRs are still moving briskly, with Smith M&Ps and Del-Tons splitting the top spot. Mossberg 500 home-defense shotguns are in particularly high demand.

Four Corners General Store, Castle Rock
With a standing inventory of 500 guns, this retailer stocks a variety of general sporting goods, including zombie 3-D targets. Knight Muzzleloaders sell best, with the Bighorn Magnum the clear leader. “Our strong early season keeps our muzzleloading business in high demand. It can really make a difference to our bottom line,” said counterman Jarrod Leigh.

Browning X-Bolts in Winchester .300 Short Magnum are starting to move and are expected to be the top seller by October, with Ruger American in the second slot. MSR sales are slowing but one still turns every two weeks, usually a Smith M&P Sporter or a Windham.

Pistols are strong. Smith M&Ps hold the top spot, but sales of Springfield XDMs are robust. Preferred calibers are 9mm and .40 SW. Rimfire ammo is on backorder.

Tigard Gun Broker, Tigard
With 400 guns in stock, this suburban Portland shop specializes in new home-defense guns and used hunting rifles and shotguns. Handguns have been consistent all year, with a surge in Glock 19 sales.

“I’m not sure what to attribute it to, but Glocks were really slow in the beginning of the year. But they’ve come back with a vengeance,” said counterman Bob Weber.

With improved ammo availability, other fast movers include Springfield XDMs. The most popular caliber in the store is 9mm.

There is both high demand and turns for used Remington 700s in 308. Sales of MSRs are three a month. DPMS holds the top spot.


Blue Goose Sport Shop, St. Maries

Despite the lagging local logging industry, this panhandle gun-andtackle store has experienced a slightly improved year by focusing on price-point firearms. Sales of bolt-action long guns are ramping up for elk season, and Savage Model 110s packaged with Nikon scopes are in the clear lead. “It surprises me how many customers walk in and ask for a bolt gun in June. But it makes sense because they can shoot it all summer to make sure they’re ready for the season,” said owner Bryan Miller.

Handgun sales have remained consistent. High demand for Ruger LCRs, LCPs, and Kel-Tec PF9s help all three turn well. Ammo stocks are less than ideal. Miller has chosen to set aside boxes of hard-toget calibers for new gun sales.

Anacortes Gun Shop, Anacortes

This Washington firearms store specializes in police contract, military-personnel supply, and home defense. The shop also keeps an active web presence, listing more than 12,000 firearms. Holding the top spots at the handgun counter are Ed Brown and Kimber 1911s. Additional top sellers include FNX 45 Tacticals and any kind of J-Frame Smith.

Although sales of MSRs are slightly off (compared to 2013), FN PS90s, Rock River LAR-8s (in .308), and Smith M&P 15s are still pulling good numbers. “Our ammo inventory is holding with demand—with the exception of rimfire. But when it comes to 9mm, .380, or .308, we have what our customers are looking for,” said counter salesman Kjel Funston.

Shedhorn Sports, Ennis

Located just 70 miles outside the entrance to Yellowstone Park, this independent retailer keeps 12 employees busy stocking more than 400 guns. Handguns rule summer season sales. Large numbers of Ruger LCRs, LCPs, and Smith J-Frame revolvers are keeping the register hot. Kimber 1911s are also in high demand. In anticipation of elk and deer season, customers have been preordering Winchester Model 70s in
.30/06 and .308. MSR sales have slowed, but varmint hunters help spur action. Here, Rock Rivers and Cooper Firearms are in demand.

“Our custom-order MSR business continues to grow ,” said buyer/manager Colton Fosdick. Unfortunately, ammo inventories are below average, particularly in rimfire.


Gary’s Guns, Muskegon

This 1,500-square-foot gun shop keeps 500 firearms in stock. It continues to report improved sales figures despite local high unemployment.
Although handgun sales are slightly down, anything new or price-point driven is moving. SIG 1911s are remarkably active, and Smith SD9VEs and Glock 42s are exiting the store almost as soon as they arrive.

“We hold hard-to-get ammo for anyone with a new gun purchase, and our 9mm stocks are improving ,” said owner Gary Foster. MSRs are still selling at a rate of three a week; however, inventory is stacked deep with high-end guns.

New sales are primarily turning at under $650. Price-point guns are on the move, and Smith Sporters and DPMS Sporticals lead the way. In May, several Remington 870 Expresses crossed the counter; these are now being replaced by 870 Tacticals.

H&H Guns, Warrenton

Stocking more than 500 guns , this eastern Missouri storefront has realized growth, even in 2014. Handguns still rule; small concealed-carry models are holding the top positions. Ruger LC9s, LCPs, and Smith Bodyguards without the factory lasers are selling best. The new Glock 42s are also attracting plenty of attention. Larger-caliber MSRs, including DPMS .308s and Bushmaster .450s, are doing well. “Large Model
10-style MSRs have been hot in my store for some time now. When a customer comes in looking for something new, it’s the alternate
MSR,” said owner Mark Hale. He also notes that SIG SB15 stabilizing braces are in high demand.
Daryl’s Gun Shop, State Center

Keeping about 300 new and used guns in stock, this small two-man shop reports that 2014 sales are close to the numbers generated in 2013. Handguns are the priority this summer. Ruger SR40s, LCRs, and LC9s are all doing well.

Other fast movers include Glock 42s and Springfield XDSs.

“Anything small, compact, and new is selling fast,” said co-owner and gunsmith Marilynn Schoppe. Bolt-action rifles are doing well, with Savage 17s in demand. In MSRs, 9mm and .45 Just Right Carbines hold the top spots. Ammo stocks are not ideal, but the store has been able
to get what it needs to keep handguns and .22 sales consistent.