Volume 22, Number 5 August 2014

Archive for the ‘What’s Selling Where’ category


Chuck’s Firearms, Atlanta

Located in the heart of metro Atlanta, this retailer features collectibles, vintage military weapons, and higher-grade shotguns and rifles. Although this dealer does not carry MSRs, bolt-action rifles are unseasonably active, with Cooper Firearms of Montana and Remington CDLs attracting the most interest, mostly in .308. Sales of vintage military rifles are also up significantly from last year.

Handgun activity is at close to a record high, with Smith 642s, Ed Brown 1911s, and SIG 226 Navys receiving the most turns. Although handgun ammo stocks are falling, they are still available. “We spend more and more time doing largescale appraisals and collection sales, and they continue to grow,” says owner Jack Lesher.


Kirkpatrick Guns and Ammo, Laredo

With up to 500 guns in stock, this west Texas store specializes in a mix of both defense and hunting guns. Although MSRs are out of stock, this retailer expects roughly four units a week to trickle in during the next two to three weeks. “It’s certainly not ideal, nor will it meet demand, but we are getting some MSRs in,” says counter person Maria Gonzales. “But what’s coming will hardly fill our long customer waiting list.”

Ammo in .223 arrives at about 5,000 rounds a week and leaves within two days. Bolt-action rifles are still receiving attention, especially Savage Model 110s in .270.

Handgun sales are particularly intense, with 9mm Glocks and Berettas seeing the most turns due to availability. Ruger LCRs and LCPs are exceptionally hot, but are difficult to get.


Gun City, Barling

Keeping close to 1,000 guns in stock, this retailer maintains a brisk business by utilizing a wide variety of home defense and hunting inventory. An inventory of MSRs is fully back- ordered and sold the day they arrive. Other stocking challenges include .223 and .22 ammunition.

Sales are active across all departments. “We have a strong relationship with our distributors, yet even that only goes so far,” says owner Jerry Barling.

Handgun demand is exceptional across the board. Glocks, compact SIGs, and Rugers are in high demand. New Colt 1911s have seen an even higher level of activity than they garnered before Christmas.



Island Firearms, Pittsburgh

Located on an island in the Ohio River basin with only 800 square feet, this retailer also uses the ceiling to display more than 500 firearms. MSRs are still in inventory but are moving quickly. “We’d planned for a heavy order near the election, and it landed two to three months late,” says owner Wayne Lyken. “That’s why I have relatively good inventory, but it’s moving very quickly.”

Remington 750 autoloaders have completely sold out, and 700 BDLs and SPSs are seeing unusually high turns. Ammo is gaining momentum, with .223 stock falling fast.
Handgun activity is at an all-time high, with Glocks, M&Ps, and a few Ruger LC9s still in inventory. The store is expecting fairly good deliveries from distributors through the next three weeks.


Ken’s Shooting Supply, Attica

Stocking 150 long guns and handguns, this retailer also sells reloading supplies. With MSRs sold out, Browning BARs and Remington 750 autoloaders in .308 and .30/06 are commanding attention. “I can’t get a delivery date on any MSRs, and .223 ammo is just not available,” says owner Ken Fridmann. Other rifles are turning, including Remington 700 bolt guns, often in .308.

Handgun sales are soaring: Glocks in .40 and 9mm, and some Ruger LCPs and SR40s, are still available. “Glock is taking good care of us. We can get a few Springfields, but everything else is coming in almost one at a time,” says Fridmann.


SL Guns, Mason

With 1,200 guns in inventory and falling fast, this 2,000-square-foot store dedicates a third of its space to three gunsmiths. All MSRs are sold out, with heavy back orders and just a dribble coming in the door. What’s surprised this retailer has been the demand for hunting rifles.

“I’m not sure if it’s because a customer comes in the door ready to buy an MSR and can’t, and then just opts for a bolt-action, but we’ve been selling unusually high numbers of hunting guns,” says owner Paul Gauffin. A number of Thompson Center .22s, Winchesters, and Browning X-Bolts—and even a few Thompson Encore muzzleloaders— are heading out the door.

Handgun sales are off the hook, maybe the highest in the store’s history. SIGs and Smith M&Ps pull record numbers, while Glock is trailing just a few units behind. “It’s nearly a run on the store,” says Gauffin.



Kirkwood Outfitters, Kirkwood

This small independent keeps 350 firearms in stock, with two employees selling a mix of hunting and home defense. If it’s an MSR, it’s already been sold. “I’m not sure when any MSRs will come into the store,” says owner Dave Hart. “I simply can’t find any inventory—and that includes lowers, uppers, barrels, and large-capacity magazines.”

At the handgun counter, it’s not what this retailer can sell; it’s what it can get. Springfield XDMs, primarily in .40-caliber, are in limited inventory, as are Hi-Point .380s and a small number of Glocks. Rugers are completely unavailable.

Hart reported that much of his extensive .223 ammo inventory was gone in the first week of January, when it went for an average of $525 per 1,000 rounds.


Mike’s Guns, Iowa Falls

Stocking about 300 new and used guns, this two-man shop reports that its 2012 sales were the best in its history. Concealed-carry handguns are particularly hot, and the inventory of Rugers—SR9s, LC9s, and LCPs—is just about gone. A few S&W AirLites and Glocks are still available.

MSRs are out of stock, but a few should arrive soon. Custom MSR build-outs have ground to a halt while Mike’s looks for available parts.

Savage Axis rifles in .243 are growing in popularity, and getting more attention because of the lack of availability of .223 MSRs. “These Savages have really taken off this year. Coyote hunting has become ‘the new deer’ in this part of Iowa,” says owner Mike Beaupain. Ammo stocks are low, with little commitment from distributors for restocking in .223 and .22.


Bull City Guns, Alton

Packing 1,700 guns into 2,000 square feet, this family-owned store exclusively brokers hunting and shooting supplies. Handgun sales are excellent, possibly the best in the store’s history. Kimber 1911s are in inventory, as are SIG 1911s, Glocks, and M&Ps in .45 ACP and 9mm. There are also some Springfield XDMs available.

MSRs are completely out of inventory. A trickle of back orders from months ago is showing up two or three units at a time; they’re sold the same day they’re received. “Even our dealer-direct manufacturers are of little help, and they won’t give us an ETA on any orders,” says owner Brice Ballard. Ammo in .223 is limited to two boxes per customer.



Blue Goose Sport Shop, St. Maries

This panhandle gun-and-tackle store recently changed ownership. It markets general hunting and fishing gear and keeps an average of 300 firearms in stock.

MSRs are sold out. The store has a waiting list, but no deliver date from its distributors. “As long as we are talking legislation, we’ll have this kind of customer traffic,” says co- owner Craig Wicks.

The handgun counter is the busiest in the store’s history; anything that can utilize high-capacity magazines is in top demand. Used Glocks are receiving close to SRP pricing; new inventory is turning at record numbers. Kel-Tec PF9s are especially hot and available.

Ammo in .223 is limited to 200 per customer, although Blue Goose has not raised pricing.


High Desert Storm Sporting Arms, Palmdale

This working-class high-desert store is in a growth mode. It stocks around 200 tactical and hunting firearms.

Although MSRs are out of stock, owner Eric Monjack expects nearly a dozen from Windham Arms and Smith & Wesson in the next three weeks. “We’re a new store, and this is a difficult time to develop relationships with distributors,” he says. “However, we’ve made some headway and our inventory is in better shape than at many small shops.”

Handgun sales are going strong; Glock 9mms and SIG 9s are in the top slots, while Ruger SR9s and LCRs show robust turns as well.


The Fort, Big Timber

Employing 15 people and stocking more than 1,000 guns, this busy independent inventories a long list of shooting accessories, fishing tackle, and some groceries. A few MSRs are in stock, but new guns are backordered with a three-month waiting list. Stocks of .223 ammo are below average but selling for the same price as two months ago. “Don’t misunderstand me, we are busy and sales are exceptional. But in rural Montana, our customers are pretty prepared and not so jumpy,” says counter salesman Matt Nichols.

For varmint season, Savage Axis rifles in .223 are the hottest bolt- actions. Winchester Model 70s in .204 and .308 are also selling well.

Handguns are approaching an all- time high, with concealed-carry pulling the top numbers. SIG 238s and Smith 638s hold the highest spots, but large numbers of Ruger LCRs and LCPs are moving as well.



Silver Dollar Pawn & Jewelry, Alexandria Opened in 1985 and
located in the heart of Alexandria, this family-run pawn, gun, and collectibles store stocks an average of 1,500 firearms and is home to the History Channel’s Cajun Pawn Stars.

The election has boosted ammo and MSR sales, says Jimmie “Big Daddy” DeRamus. Hands down, Bushmaster holds the top spot for rifles. Handguns continue to inch up; the big movers are Glocks and Smith M&Ps in 9mm; .40. SIG 238s are also seeing good turns.

When asked about collectibles, Big Daddy says the market is evolving quickly. “We’re seeing many new vintage Colts and Smiths enter the market. M1 Garands are also available. When we find one in excellent condition, it’s sold often with a single phone call.”


Dury’s Guns, San Antonio With more than 2,000 guns in inventory and up to 40 employees, this San Antonio retailer has been open for business since 1959. This shop offers a lifetime guarantee with all firearm sales, new or used.

After a four-day surge in MSR sales right after the election, sales are back to a normal high. “We specialize in higher-end MSRs. We certainly stock price-point rifles, but MSRs that sell for more than $1,000 have just been more profitable,” says CEO Gerald Rutkowski. Lewis Machine and Tool and Colt MSRs hold the high spots.

Handgun sales have been brisk, with a mix of SIG 238s and Ruger LCRs and LCPs. Several Smith 642 hammerless revolvers are also attracting post-holiday attention.

Deer season is still in force for this store, which keeps Remington 700s in 7mm crossing the rifle counter. Ammo stocks are good.


Stone Arms, Mobile In business for just two years, this lower Alabama store looks for creative ways upsell its customers. “Our riflescope combos are way up. We have a local company that will finance the purchase for a year. Guys are buying $1,500-plus packages, where otherwise they might have spent just $500,” says owner Jeff Stone. SIG 516s and M400s take the top slots at the rifle counter; Mohawk Armory was recently added to the line.

All things Ruger continue to sell. LCRs and LCPs hold the top spots, but SIG P38s are also in demand. Ammo stocks are good here, with .223 rounds the most popular.



G&S Firearms, Wayne Located in Central Jersey off I-80, this small
independent specializing in home defense is seeing an increasing number of women shooters. Glocks are the mainstay at this handgun counter, with the majority selling in .40 and 9mm. “We sell more Glocks than any other gun. Our local clientele just loves them,” says owner Gordon Levine. Other regular movers include Ruger LC9s and Smith Bodyguards.

MSR sales have returned to pre-election rates, with ArmaLites and Stags turning the best numbers. Mossberg 500 defense packages are on the move as well. When asked how Hurricane Sandy affected his business, Levine said that once the power returned, he cleared his inventory of shotguns in just a few days.


North Shore Firearms, Middleton Opened in 2007 just outside of metro Boston, this shop bills itself as the largest gun and accessories dealer in the state. “Post-election started out a little slow, but in a week ammo started to move. It’s been an even mix of post-election nerves along with an increase of preppers,” says manager Mike Polite.
MSRs are hot, and M&P Sporters and Stag Arms are sitting in the number one and two positions. Handgun sales are just as strong, and may be nearing an all-time high for this shop. Here, Smith Bodyguards and Ruger LCRs and SRCs are the top three.

There’s still action on post-holiday shotgun sales. Browning Citoris and 725 Hunters (all in 12-gauge) are in demand, as are Caesar Guerinis.


Parro’s Gun Shop, Waterbury Keeping nearly $3 million in inventory, this New England shop is one of Vermont’s largest, splitting sales between brick-and-mortar walk-ins and Internet customers. Ammo is in high demand since the election, and .223 and 9mm sell by the case.
MSRs are getting plenty of action as well. “We have seen impressive demand for MSRs, and have carefully planned our buying to meet it,” says owner Henry Parro.
Windham Arms and Ruger SR556s are the front-runners, along with M&P15-22s. Ruger American bolt-actions are still selling to the after-the-holiday crowd in .243. Handguns are just as busy, with Ruger SR9s and Glocks in 9mm grabbing the lion’s share of attention.



Bullet Hole, Overland Park Just across the state line from Kansas City, Missouri, this retailer keeps more than 600 guns in stock, with an emphasis on its reloading business. MSRs are hot, and Bullet Hole is keeping the highend rifles at the top of the sales list. Daniel Defense and LMT are in the top spots in this category, but DPMS models are also seeing regular turns.

Handloading components have started to move in heavy volume since the election. “I can get all the primers and powder I need,” says manager Jeff Neumann. “Since they haven’t really reduced much in price over the last two years, they are moving out the door briskly.”

Handgun sales are strong here as well. Top sellers include 9mm Glocks and CZ75s. Dan Wesson Gov’t. 1911s in 9mm are also gaining attention at the handgun counter, as are SIG 238s.


Capitol City Arms, Springfield Just five miles from the state capital, this two-employee shop specializes in home-defense training and keeps an average of 500 guns in inventory. There are 12 shooting lanes for customers to test guns: eight for handguns and four for rifles.

“Our post-election sales have slowed,” says manager Kendra Swartz. “They’re still good, but we haven’t seen any increases compared to where we expected to be.”
The handgun category leads the store in overall sales, with Glocks in 9mm, Springfield XDMs, and FNH Five-Sevens representing the top of the chart.

MSRs are holding their own, with daily turns of mostly Core15 M4s, Rock Rivers, and Colts. Ammo stocks are good here, with high demand in the area for .223 and 9mm.


Doc’s Guns, Bland This small, rural, central-Missouri gun dealer keeps an average of 150 guns in stock, and services a clientele that mostly consists of farmers. “We’re experiencing just a small sales increase in postelection handguns,” says owner Robert “Doc” Holloway. “Overall, I would say that it has been near normal traffic.” In handguns, Ruger LC9s, LCPs, and SR-22s are ruling the roost.

Shotguns are in higher demand than they were in November. Here, the Remington 870 Express holds the top spot.



Impact Guns, Ogden This Utah retailer with three locations also markets firearms online. Every new gun sold is backed with an in-house, limited lifetime guarantee.

MSR sales have remained high for the past two months, with steady inventories. “We certainly planned for post-election sales and feel customer demand will continue throughout the year,” says manager Darin Kendall. Top sellers include Rock River, Colt, and Smith & Wesson M&Ps. Barretts are active, selling from $8,000 to $14,000.

Bolt-action rifle sales have cooled, but Remington 700 VTRs, Ruger Americans in .308, and Savage Model 12FVs in .223 are seeing turns. Youth Savage Rascal .22s have also been ringing the register.

In handguns, Ruger LC9s and Springfield XDMs are hot.


LL Guns, Battle Ground MSRs have been exceptionally hot at this southern Washington retailer since the election ended. “The post-election rush started a little slow, but after just four or five days, our demand for MSRs was as high as it was in 2008. We’re now back-ordered on several models,” says manager Russ McIntyre. Top sellers include DPMS and CMMG; the 6.8 caliber is getting special attention.

Handgun sales were brisk through Christmas. Glocks, Springfield XDs, and XDMs (split between .9mm and .45 caliber) lead the pack. Because of higher prices on .40 and .45 ammunition, demand for handguns in 9mm is especially robust.

Sales of bolt-action long guns are slowing, but December numbers were strong for Ruger Americans and Tikka T3s, primarily in .300 WSM. Entry-level home-defense shotguns are on the rise.


The Armorer, Cheyenne This small gunsmith-retailer stocks an average of 100 guns. “In the last few years, I designed my business to keep less inventory and order more items as they are sold. But this year’s election made it difficult for my store to get what’s in demand locally,” says owner Art Manning. Handguns are hot here: Ruger LCRs and LCPs, as well as Smith K Frame .357s, are the high producers here.

Other big sellers include bolt- action Marlin TX-22s and TX-17s. A few Weatherby Mark Vs and Remington BDLs were sold post-Christmas in .308 and .30/06. MSRs are moving consistently; availability helps Colt and Stag Arms in .223 pull the best numbers.


by Peter B. Mathiesen

Hogie’s Guns & Sport, Auburn
In business for more than 32 years, this small-town gun shop is located near the Iowa-Missouri corner of the state. It keeps an average of 500 to 600 guns in stock.

Muzzleloading season has boosted traffic. “Our blackpowder hunts still get lots of participation, and they extend my deer-hunting selling season through December,” says owner Glen Hogue. T/C Encores and CVA Wolfs are clear leaders, though a few Savage Model 10 centerfires in .270 are also gaining attention.

MSR turns are climbing. Rock Rivers and a few special-order DPMS .308s are crossing the counter at a rate of one per week.

Handgun sales are excellent, with all things 1911 from Springfield and Remington posting the most turns. Several Ruger LCPs are also moving.

Sporting shotguns are still in demand. Browning Maxus and Winchester Super 3X semi-autos are attracting pheasant hunters.

Keith’s Outdoors, Fort Dodge
This store stocks fishing, hunting, and soft goods as well as more than 200 guns. The Christmas rush is on, with a run on stocking-stuffer accessories like cleaning kits. “I’m still amazed at the traffic we get before Christmas. A lot of handguns are purchased as gifts,” says owner Keith Ekstrom. Smith Shields are selling as fast as this retailer can get them. Model 642s and Springfield XDSs in .40 are also doing well.

Sporting shotguns are moving steadily, mainly Remington 870 Expresses and a few Browning Silver Hunters. At the rifle rack, MSRs are king, with DPMS and Rock River seeing the most turns. Meanwhile, Savage 200XP Varmint Packages in .223 are selling as gifts.

Outdoorsman Inc., Fargo
Established in 1980, this store keeps an average of three employees busy selling a variety of general home defense products, rifles, and handguns. Demand for MSRs remains high here. “We’re selling one a day, and it’s been steady all year,” says manager Neil Nieman. On the rifle rack, DPMS, Colt, and Rock River are running neck and neck.

Pre-Christmas handguns sales are brisk, with Springfield XDSs and 1911s in the lead and Glock 9mms close behind. Shotguns are still moving. Waterfowl and pheasant seasons helped the store move Remington 870 Expresses and Benelli Super Black Eagle IIs.


by Peter B. Mathiesen

Buffalo Sporting Goods, Buffalo
Located 60 miles south of metro Dallas, this small storefront has kept an average of 300 firearms in inventory for more than 34 years. Small handguns are king; Ruger P89s and Taurus 709 Slim models remain in high demand. A few Smith Bodyguards are receiving regular turns. “Overall, our customers are price-point driven. That said, given the right circumstances, we do get them to trade up after they’ve been in the store several times,” says owner Archie Van Wey.

MSR sales are brisk. Windhams, Bushmasters, and a few ArmaLite AR10s in .308 are turning. Deer season is keeping lower-end Remington 700s and Ruger 77 Hawkeyes moving, mostly in .270 and .30/06.

Rossi Youth Rimfire Combos are a hot pre-Christmas item for this year, as are cleaning kits and Nikon Monarch 4–16×50 scopes.

Direct Gold Outlet, Covington
Carrying a large variety of hunting, home defense, and fishing gear, this store, located 40 miles southeast of metro Atlanta, stocks 300 guns. It also does a brisk business in gold and jewelry.

MSRs continue to move quicker than last year, and DPMS and Smith M&Ps are selling particularly well. “We see a steady demand for MSRs, and with our customer base, I don’t see it diminishing anytime soon,” says counterman Anthony Yates.

Deer season is in full swing, and this retailer is moving strong numbers of Remington 700 BDLs and Savage Model 10s, primarily in .270.

Handguns continue to move well, with Kel-Tec 380s and Ruger LCPs holding the top spot. Glocks, primarily in 9mm, are just behind.

Terry’s Toys, East Ridge
Keeping just under 100 guns in inventory, this small shop specializes in Cowboy Action gear. Ruger Vaqueros in .45 LC top the sales chart, but a few Ruger VAQ357s are also seeing turns. Other revolvers making turns include the Heritage Rough Rider in .45 LC and the Ruger Single Six 22 LR. “Our business is steady year-round and was never affected by the election,” says owner Terry Eisher.

Lever-action rifle sales are up for Christmas, including the Marlin 1894 in .32/20 and the 1894 in .44 Mag. A few Uberti lever-action Silver Boy .22 carbines are also on order. El Paso Saddlery leather holsters are selling well as Christmas gifts.