Volume 23, Number 4 June/July 2015

Archive for the ‘What’s Selling Where’ category

Autrey’s Armory, Fayetteville

This tactical home-defense retailer hosts 12 indoor rifle and pistol shooting lanes. Although overall sales for the last quarter were down, the handgun counter has been busy throughout the holidays. Top sellers included Glock, M&Ps in 9mm and .40, and nearly any kind of J-Frame Smith.

MSRs turn more than six per week, notably down from this time last year. “The MSR trend has really slowed. It’s almost as if everyone binged on them, and now they have an MSR hangover,” says manager Mark Poole. Customers are even trading them in for handguns.

Ammo stocks have slightly improved, but .22 ammo is still in poor shape and hurting sales of .22 handguns. Youth sales for Henry Rifles, a staple for the holidays, were severely off this season.

McClelland Gun Shop, Dallas

Family-owned since 1972, this 8,000-square-foot retailer averages 1,000 guns in inventory and employs five gunsmiths. Handguns are the fast movers for January, with the highest numbers being posted from Springfield 1911s and Glocks. “We would love to see some Smith Shields and few others concealed-carry guns that are back-ordered. That said, deliveries are far better than they were just a year ago,” says countersalesman Chris Felts.

Ammo inventory is improving at the upper price points, but .22 is still difficult to get. MSRs are moving at a rate of two to three a week, predominately Bushmaster and Colt. Custom-shop MSRs continue to see high demand.

Mitchell’s Country Store, Jackson

Located in the western third of the state, this classic rural general store sells groceries, hardware, and sporting goods, and has an average of 100 guns in stock at any one time. Handgun sales remain consistent, with Glock 19s holding the high ground. This shop also turned several 1911s from Rock Island Armory. “I’ve been waiting for some guns from Ruger and J-Frame Smiths for months,” says owner Roy Mitchell. He’s frustrated by the lack of .22 ammo, and notes that it has negatively impacted Christmas gift sales, particularly .22 long guns for younger shooters.

Sporting long gun sales had the slowest season in the store’s history. To date, Rock Rivers are still turning one every other week.


L&H Woods and Water, Wall

This small-town south New Jersey fishing, hunting, and clothing dealer stocks more than 400 guns in 500 square feet. Handgun sales are steady: SIG is in the lead, with P222s, P226s, and 1911s all getting high turns. “Selling in New Jersey requires planning on our part. Customers have to apply for a permit, and then after waiting months, must make that purchase within weeks or the permit expires. It’s critical that we work with companies that produce inventory—and SIG ships,” says general manager Tim Carey.

Benelli Super Black Eagles and Browning A5s are still crossing the counter. MSRs have slowed to two a week, with Smith M&Ps in the top spot. Rimfire ammo stocks are good at last, but stocks of 9mm, .40, and .30/30 are in poor shape.

Enck’s Gun Barn, Newmanstown

Located in the heart of Pennsylvania Dutch Country, just 24 miles from Cabela’s, the store keeps a carefully chosen inventory that its competitors do not. Handgun sales are good to excellent, with Rugers turning within a few days. Cowboy Action has exploded here, and Ruger Vaqueros top the list.

Ammo continues to aggravate, with shortages through deer season. “It killed me to have only marginal stocks of the most basic calibers, like .270, .30/30, and even .308. My customers were not happy,” says owner Bob Enck.

MSR sales have slowed, turning one a week. Here, DPMS and Smith M&Ps see the most attention. Although MSRs are down, there’ve been a few recent orders for high-end Lancer Rifles.

Interlaken Guns & Ammo, Interlaken

This retailer has an active home-defense and hunting firearms business. Handgun sales are steady, with 9mm and .40 Glocks on top. Smith J-Frames and Kahr CM9s are also turning good numbers. In ammo, the shop is struggling to stock .22 and .30/30.

MSRs are doing well, and local corrections and police officers have been buying Colts. “It’s really been a struggle trying to figure out what is legal and what’s not,” says owner Bill McGuire on the state’s new compliance law.

Bolt-action rifles have surged, with the .243-caliber Savage Axis getting notable sales for varmint season. Gift certificate redemptions have created a run on accessories, with belts and holsters seeing the highest turns of the season.


Cabin Fever Sporting Goods, Victoria

This 6,000-square-foot storefront stocks bait, tackle, and more than 600 firearms. “We’ve really seen a decline in .22 rifle and pistol sales. Customers say, ‘Why should we purchase a gun if we can’t get ammo?’” says owner Jeff Byrne.

Sales of Tikkas are spilling over into varmint season. Small numbers of long-barreled MSRs are attracting more attention, from Stag and Bushmaster. New slug shotguns from Savage continue to move after the holidays.

Handguns are picking up from an already strong holiday season, with concealed-carry topping the list. Smith Shields and Springfield XDs are doing exceptionally well, and Glock is seeing an increase over last year.

Little Joe’s Pawn & Gun

East, Kansas City Keeping about 200 guns in stock, this family-run pawn and gun shop specializes in used rifles and handguns. Glocks and Smith Shields are moving quickly; used handguns are selling even better than they were last year.

Traditional hunting rifles are still keeping the register warm. But with deer season over, customers have migrated to Remington 700 Varmint Specials and a few .243 BDLs. “Ammo stocks are frustrating us, and the lack of .22 really hurt our holiday sales,” says manager Sean Boyd.

Osage County Guns, Belle

Located in mid-Missouri, 60 miles north of Fort Leonard Wood, this retailer keeps more than 4,000 guns in inventory and reports more than a 50 percent increase in total sales from this time last year. Pistols hold the high ground, with all things 1911 pulling in the most profit and turns. High-end pistols from Ed Brown and Nighthawk Custom deliver the highest profits, but Kimbers, SIGs, and Springfield 1911s pull the best numbers.

“Our 1911 sales are through the roof. Since we have one of the best inventories in the country, we can get what customers are looking for,” says VP John Dawson.

Rifle sales are even with last year. However, SIG 516 MSRs have sold well, followed by a few ArmaLites. Custom uppers and lowers is a category that continues to grow. Ammo stocks are less than ideal; poor inventories of .22 ammo are causing rimfire rifles and pistol sales to stall.


Barnwood Arms, Ripon

Resting between Stockton and Modesto in central Northern California, this home-defense and hunting store just opened seven shooting lanes. Demand for the Smith & Wesson Shield is exceptional, and deliveries are just starting to arrive. Glocks have experienced a resurgence and are selling better than they were earlier in the year, mostly in .40.

“Our range continues to be an important part of our sales. It’s simple. We properly fit a new shooter, take them on the range, and we close the sale,” says range manager Selise Perez. Other brisk sellers include good traffic on MSRs, which average four per week. SIG M400s hold the clear lead. Bolt-action sales include Remington Varmint grade 700s, mostly in .223 and .22-250.

SM Gun Shop, Eugene
Just a block from the Willamette River, this tightly packed store averages 500 firearms in stock most of the year. Overall, sales finished down from 2012, with a significant reduction in handgun sales. “Our numbers are off, and we attribute it to a difficult year getting product in the door,” says owner Marvin Loy. Currently, the top sellers are Glocks and Smith M&Ps, mostly in 9mm and .40.

MSRs are slowly picking up, turning about one a week, mostly models from DPMS. Home-defense shotguns are at the highest numbers in months. Remington 870s lead the pack, followed by a few Winchester 1300 Defenders. Ammo inventories are low; the store is completely out of .22s.

Welcher’s Gun Shop, Tacoma

Family-owned since 1958, this shop stocks more than 500 firearms, selling a mix of home defense and hunting supplies. Tikka T3s are still selling, along with a few Browning X-Bolts and Weatherby Vanguard Series IIs, mostly in .270 and .308. MSRs have picked up, moving about three to four units a week, with a mix of Rock Rivers and SIG 516s.

Handgun sales are brisk, with Glocks gaining steam due to improved availability. “In 2014, we believe handgun deliveries will improve, and we hope that ammo will smooth out,” says owner Bryan Welcher. Ammo stocks are generally low, but improving slightly— except for .22. Shotguns are tapering off, though this store reported good sales for Benelli Super Black Eagles and M2s in December.



Biff’s Gun World, Louisville

With 2,000 guns in stock and an offsite range, this independent, featured on the CMT reality show Guntucky, has six full-time employees.

Sales of MSRs are down, with most going to Windham Weaponry. “Our MSR sales are not what they were last year, but they are still notable. We see a big future in alternative calibers and custom builds,” says owner W.L. Sumner.

Handgun sales are strong, with plenty of pre-Christmas cash being spent on Ruger SR9s and Pink Lady .38 Specials from Charter Arms.

Home-defense shotguns are hold-ing steady, with most turns going to Remington 870s and Mossberg 500s. Sumner says ammo stocks are not ideal, and it’s crazy that .22 ammo is still in such short supply.


Chandler’s Gun Shop, Valley Mills

This small, rural gun shop rests northwest of Waco. It keeps 100 guns in stock and is building a new facility that will house a larger retail space and a gun range.

Because of the move, the store is only selling MSRs and long guns per order. However, handgun inventory is better than it was earlier in the year. Springfield XDs and XDMs in 9mm and Glock Model 22s top the list, with Ruger LCPs and LCRs moving quickly. Other notable handgun sales include .22 pistols. “We’ve seen customers who want a .22 that closely matches their favorite concealed-carry handgun for convenience and cheap shooting,” says manager Sonny Yarbrough.

Although ammo stocks are less than ideal, particularly in .22, most other ammo is on the shelf.


David’s Gun Room, Norcross

This suburban Atlanta store keeps about 400 guns on the floor in 2,000 square feet of retail space. Pre-Christmas handguns are hot, with demand for Smith 638s. Smith Airweights in .38, Ruger LCRs, and Smith Shields are also hot.

“Demand for Smith 638s is so high a used one will not sit for more than one day,” says counter sales-man John Sinson. Kimbers are also selling well, but are on back order.
Getting enough ammo remains tricky. Hunting long-gun calibers are in such short supply, they are only being sold with a new rifle.

MSRs are turning slowly—most sales are going to price-point Smith M&P Sporters. But bolt-actions have been hotter than last year, with Ruger Americans and Tikkas in .30/06 closing the season strong.


Curt’s Gun Shop, Mifflinville

This north-central Pennsylvania shop keeps 200 guns in stock. Price-point firearms are the largest sellers. Hi-Point handguns in 9mm and .38 take first place, with Taurus TCP .380s a strong second. Smith BodyGuards and Shields are also getting attention. “Local employment is improving, but used and price-point guns are still our strongest sellers,” says owner Curtis Moorhead.

Hunting rifles are moving, with Savage Axis in .243 pulling the best numbers. Other hot guns include new and used Marlin 336s.

Hunting ammo has been hard to come by, with staples like .30/30 in short supply. Moorhead says his ammo stocks are adequate overall, but only because he spends hours every day sourcing inventory.

Springhill Rod & Gun, Charleston

Stocking an average of 400 guns, this general sporting goods retailer has seven employees. MSR sales have slowed but higher- grade Smith M&Ps are still turning up to five a week. Bolt-actions sales are steady. Remington SPS 700s, Browning X-Bolts, and Ruger 77s (all in .30/06) are the most popular.

Youth rifles are hot, with Ruger Compacts and Savage Axis Compacts mostly in .243. “We see this market increasing in coming years,” says counterman Tom Kessler.

Shotguns sales have been steady. Remingtons 870s are doing particularly well. A few H&H .410s have moved as well.

Handguns are hot, with Glocks and Springfield XDMs in the lead. SIG .22 Mosquitoes are also posting strong numbers. Ammo stocks are slightly better, with customers limit- ed to one brick of .22 ammo a week.

The Owl’s Nest, Phillipsburg

This small dealer keeps 200 firearms in inventory, specializing in shooting- sports products. With deer season winding down, rifles continue to move, with Savage 220s and H&R Heavy Barrels in 20-gauge. Muzzleloaders are still turning, with .50-caliber T/C Triumphs and CVA Accuras. MSR sales are steady, but down from last year. Windham and DPMS in .23 get the most attention. Ammo stocks are frustratingly low. “By now I had expected ammo to be reasonably easy to get. It’s disappointing to customers at Christmas to limit .22 ammo,” says owner Jim Heebner.

Smith M&Ps in .40 and 9mm and Ruger LCRs are the hot handguns.


Hogies Gun & Sport, Auburn

Located 10 miles east of I-29 in eastern Nebraska, this rural store keeps more than 600 firearms on hand with 2,500 square feet of retail space. Small-frame revolvers are red hot right now.
“We are seeing a large increase in ladies coming to handguns. And in so many cases, they shy away from pistols because they don’t have the strength to pull back the slides,” says owner Glen Hogue. Other fast-moving handguns include Ruger LCRs and Taurus Model 940s.

Muzzleloaders are still turning, led by a few high-grade Thompson Encores, CVAs, and Traditions. Sales of MSRs are averaging one to two per week. Smith M&Ps see the most traffic.
Ammo stocks are frustratingly low, especially in .22 and .22 Mag.

Sporting shotgun sales are better than last year; Hogue says he’s seen several turns on Mossberg Silver Reserves, Winchester SuperX3s, and Browning BPSs.

Gary’s Guns, Muskegon

With four full-time employees and 500 guns on hand, this Rust Belt all-guns dealer reports sales are up across the board. Deer season has been strong, with pre-Christmas sales especially brisk.
“Our MSR turns are steadily increasing, and customers are focused on higher price points than they were four months ago,” says owner Gary Foster. Just Right Carbines are leading MSR sales at over three a week.

In long guns, Remington 700 SPSs and Savage Muddy Girls in .243 should see turns into Christmas.

Ammo stocks are less ideal, with .22s improving for a week or two, and then falling back behind.

Darnell’s Gun Works, Bloomington

Utilizing three ranges, this family-owned shop keeps up to 300 guns in stock.

Concealed-carry revolvers top the list, and Smith BodyGuards and Smith 638s rule. “We‘ve seen a large increase of couples and women coming into our shop for training,” says owner Ron Darnell.

Ammo stocks have improved, with the exception of limited quantities of .22 and 9mm. Savage 220 shotguns and Thompson Encore muzzleloaders are passing the counter daily. Rock River MSRs are selling slower than last year but are making regular turns, averaging six a week.


Locker Room, St. George

This 1,600-square-foot retailer keeps winter traffic strong with sales and Christmas accessory choices. Ladies’ handgun sales are at an all-time high. “We almost can’t keep small-frame revolvers in stock. During the fall, we’ve seen record numbers of first-time couples and women shooters,” says manager Ty Morgan.

Smith and Ruger top the hand-gun sales, wth high demand for 638s, BodyGuards, and Purple LCPs. Other strong-selling hand-guns include Kimber and SIG 1911s.

MSRs have slowed to one a week. SIG M400s hold the high sales position. Ruger Americans and Savage Predators in .30/06 and 7mm head the long-gun pack. Ruger 10/22s and Browning BL22 lever-actions are in high demand.

Mossberg 500s and Remington Expresses have sold more than 35 units in the last 30 days. Ammo stocks are below average, and .22s are in short supply.

Olde West Gun and Loan, Redding
Handguns are hot pre-Christmas items at this central northern California shop; Ruger LCRs top the sales chart. Other fast movers include LC9s and Kimber 1911s.

“This has been a big year for youth shotguns. I can’t remember a time when we sold so many,” says counter salesman Jeremy Callaway.

Bolt-action rifles are still crossing the counter. Leading sellers include Remington 700 SPSs and Ruger Americans in .30/06 and .308. MSRs are turning a few units a week. The top two spots belong to Smith M&P Sports and SIG M400.

Ammo inventory has improved, but .22 is still in short supply.

Welcher’s Gun Shop, Tacoma

With 250 handguns on display and 200 long guns on the rack, this independent is one of the larger non-big-box stores in the area. Deer and elk rifles are trending down but still moving, with Browning X-Bolts and Tikkas in .300WSM leading the way. Sales of MSRs are steady, with Rock Rivers and SIGs garnering most of the turns.

Handguns are moving well, with Glocks, Ruger LCPs, and Kimber 1911s all posting great numbers. “Handgun sales continue to amaze us. I just wish we could consistently get our hands on .22 ammo,” says manager Bryan Welcher.

Tactical shotgun sales are especially good right now, and Mossberg owns the top spot.



Autrey’s Armory, Fayetteville

With 15 employees, this tactical home-defense retailer is located in the suburban Atlanta area. Handgun sales are steady, and back-ordered inventories are quickly catching up. Springfield XDS sales are on hold; information is being sent to customers affected by the late August recall. Glocks are filling the void, along with additional demand on Smith Shields in 9mm and .40. “Ammo shortages continue to concern our customers. Our supplies of .22 ammo are limited to high-grade match rounds, and even that is hard to get,” said general manager Mark Poole. MSR sales are up, with Rock Rivers topping the list. The scales on pre-deer season bolt-actions have tilted toward Ruger American and Savage Axis in .308 and .243.


Heber Springs Gun & Pawn, Heber Springs

Located in north-central Arkansas, this small, three-employee store keeps more than 300 guns on hand. Handguns are heating up, with Kel-Tec P-3ATs and 9mms tied for the top slot. Meanwhile, Glocks are selling well in 9mm. “Our sales of .22 pistols would be through the roof if we could just get ammo,” said counter salesman Ben Parker. Savage Axis and Remington 700 BDLs have staked the high ground in bolt-action sales, predominantly in .270 and .308. MSRs are still holding their own, with more than one turn a week, principally from Bushmaster. Benelli Super Black Eagle IIs are starting to heat up, with several Remington 870s and Mossberg 500s heading home with waterfowlers.


Philadelphia Gun & Pawn, Philadelphia

This eastern Mississippi shop specializes in handguns, and it keeps more than 300 firearms in stock to serve its rural clientele. Glocks in .40 hold the reigning position at this store, followed by a high number of Springfield XDSs and Smith Shields. “Our ammo inventory has improved across the board. However, it’s still extremely difficult to get our hands on .22 ammo in any numbers,” said counter salesman John Bozeman. Bolt-action hunting rifles are active, with Marlin XL7s and Browning X Bolts and A Bolts climbing the sales chart daily. Remington 700 CDLs and BDLs are posting higher numbers than they did last year. MSRs are down to three per week. Here,



Bee’s Guns, Saltsburg

With more than 350 firearms in inventory, this small shop has two full-time and two part-time employees. “We’ve dedicated a lot of time on the phone to make sure we have high inventories of deer-rifle calibers,” said counter salesman Mike McKnight. Sales of hunting long guns are in high gear, with Savage Axis and Ruger Americans posting the highest turns. Popular calibers include .30/06, .308, and .270. MSRs have decelerated to one sale a week, on average. Upland and duck pump guns are moving, with Benelli Novas and classic 870s pulling the best numbers. Handgun sales are brisk. Kimbers are on back order, and the Taurus TCP .380 is securing plenty of attention. Sales of M&Ps in .40 are strong, as are Ruger LCPs.


Coliseum Gun Traders, Uniondale

Located just 15 miles from New York City, this dealer packs more than 4,000 firearms into just 2,400 square feet, including a gunsmith shop. Learning how to deal with the changing state gun laws has been an exercise in patience and marketing savvy . “We are more optimistic now, since a Buffalo court is reviewing the state’s gun law. Our MSR shelf space has been replaced by high-end shotguns and rifles, and they’re selling well,” said owner-buyer Andrew Chernoff. Sporting rifles are peaking, with Sako 85s in .270 and Remington 700 CDL SFs in .308 and .30/06 turning fast. Clay and bird gun sales are strong, with Beretta Silver Pigeons, Browning Citoris, and Blasers posting more turns than last year. Handgun sales are steady. Springfield XDSs and Ed Brown 1911s are holding their own. The store has several Wilson Combat pistols on order.


SL Gun Shop, Mason

With 1,200 guns in 2,000 square feet of space, this retailer is located just 500 feet from the Massachusetts border. Ammo shortages of .22 are this retailer’s bane. “We have to limit .22 ammo to the purchase of a .22-caliber gun ,” said manager Chris Gauffin. MSR sales continue to cool . Boltaction rifles, however, are fast movers. Tikka T3s and Remington 700 SPSs are moving in .308, .270, and .30/06. Slug deer shotguns are also hot—the Mossberg 935 combo is selling best. Benelli Montefeltros and Stoeger Uplands are leading upland shotgun sales. Handgun inventories are at an all-time high . SIG P380s and Smith Shields are especially hot.