ROCHESTER, New York, (February 26, 2013) – Crosman Corporation, an international designer, manufacturer, and marketer of a wide range of products for the shooting sports, today announced the appointment of Jennifer Lambert as Vice President of Marketing. In her new position, Lambert will oversee the company’s strategic marketing efforts, with an emphasis on accelerating new product development.
According to Crosman President and CEO, Phil Dolci, “Jennifer’s leadership style and success in leveraging marketing strategy to achieve superior results distinguishes her, and I’m pleased to welcome her to the Crosman family. With more than 15 years of experience across a wide range of consumer products and services, Jennifer’s vision is a key factor in the creation of a best-in-class marketing organization to reinforce Crosman’s leadership in the marketplace,” Dolci added.
Having shaped some of the world’s leading brands, before joining Crosman Lambert served as Global Marketing Director at Bausch + Lomb, Inc., where she was responsible for execution and global strategy for the company’s lens care brands. Preceding that, she was Marketing Director at Sun Products Corporation, a privately held maker of laundry and home care products, where she was instrumental in establishing and growing the Snuggle® and Surf® brands. Prior to her work at Sun Products Corporation, Lambert made significant contributions during her 10 years at PepsiCo, where she held a number of brand marketing and innovation roles.
Says Lambert, “I’m thrilled to be working at an iconic, industry-leading company such as Crosman which has been part of American culture and the Rochester area business community for more than 90 years. We make great products that allow people to enjoy active outdoor lifestyles, and we have unlimited opportunity to continue to surprise and delight them with new and innovative offerings,” commented Lambert.
Lambert holds both a BS and an MS in advertising from the University of Illinois at Urbana-Champaign and received her MBA from the University of Connecticut. Lambert, her husband and two children live in Pittsford, NY.
For additional information on Jennifer Lambert’s appointment as Crosman Corporation’s new Vice President of Marketing, or on any Crosman, Benjamin, CenterPoint product, Crosman Archery, or Game Face Airsoft products, visit the company’s Web sites at www.crosman.com, www.centerpointhunting.com, www.gamefaceairsoft.com, or write to Laura Evans, Marketing Coordinator, Crosman Corporation, 7629 Routes 5 & 20, Bloomfield, NY 14469, email her at firstname.lastname@example.org, or call her at (800) 7 – AIRGUN (724-7486).
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About Crosman Corporation
Crosman Corporation was founded in 1923 and has built its business on innovation and quality. It has become the most successful company in the airgun and airsoft categories, designing and manufacturing its products here and abroad, and marketing them around the world. During the past decade, the company has twice doubled its size.
Rochester, N.Y.-based Crosman Corporation is an international designer, manufacturer and marketer of Crosman® and Benjamin® airguns, CenterPoint® optics, and Crosman®, Game Face™, and Undead Apocalypse® airsoft products. Crosman is a licensee of U.S. Marine Corps airsoft, U.S. Army airsoft, and the exclusive worldwide licensee of Marlin® airguns.