Volume 26, Number 2 February/March 2018

EVANSVILLE, Ind. (May 10, 2017) — DNW Outdoors, the #1 Mom and Pop outdoor online retailer, has partnered with Gray Loon Marketing Group to build its new ecommerce website, set to launch this summer. Gray Loon Marketing, based out of Evansville, Ind., will utilize its expertise in ecommerce and digital strategy to ensure DNW Outdoors continues to grow its online sales, and competes against the big outdoor retailers.

Both companies pride themselves in small-town roots, with DNW Outdoors owners Dennis and Kay Noell originally opening a small shop in Northeast Arkansas in 1987, that has become one of the top sporting goods stores in the state.


“We couldn’t be happier to partner with a company like DNW Outdoors,” said Brita Turbyfill, Gray Loon’s Director of Outdoor Marketing. “Dennis and Kay have built an outdoor retailer that has a home-grown, local feel, with unparalleled customer service. They are ready to push for more space in the online arena, and we’re ready to help them get those results.”

DNW Outdoors’ diverse product lines for outdoor enthusiasts, quality customer service and free shipping, combined with Gray Loon’s strategic approach will ensure the new site tells the DNW Outdoors story, while providing the best user experience and quality performance.

“Gray Loon Marketing is the best fit to help us grow our online business. Not only are they experts in web marketing, they understand our industry,” said owner Dennis Noell. “We were thrilled to learn that the agency is made up of actual hunters who recognize what our customers need and want for their hunting and fishing adventures.”

For more information about Gray Loon Marketing Group, and all of its services, visit www.grayloon.com or call 812-422-9999.

About DNW Outdoors
Since the 1950s, the Noell family has always had a knack for selling different types of items such as oil, truck parts, and sporting goods. In 2002, Dennis and Kay Noell, owners of one of the best truck accessories shops in Northeast Arkansas since ‘87, decided to open a small 1,000-square-foot sporting goods store on the side of the truck accessories shop. Little did they know, DNW Outdoors would become one of the top sporting goods stores in the state of Arkansas and has now grown to a 30,000-square-foot location sharing the passion for hunting and fishing all around the United States.

About Gray Loon Marketing Group
Gray Loon Marketing Group is a full-service marketing communications agency founded in Evansville, Ind., in 1994. Gray Loon specializes in both digital and traditional media services, offering a diverse portfolio of clients with cutting-edge design, development and strategy, print creative, branding and media relations to help companies grow.