Volume 24, Number 4 June/July 2016


Don’t be penny foolish The most-read feature in SHOT Business is Undercover Shopper, in which we send a “customer” to evaluate firearms retailers on customer service, product knowledge, and inventory. Our usual policy is to not identify our shopper in print—the better to allow him (or, increasingly, her) to remain anonymous as they go about their appointed rounds. But in this case—a review of how four stores handled a customer interested in airguns—we’re going to break with tradition. Contributing editor Jock Elliott is our foremost airgun expert; as such, he has his finger on the pulse of this corner of… [Read More]