Volume 23, Number 4 June/July 2015


It’s time to welcome new shooters A few years ago, at a new-product seminar, I was asked my opinion of a product that the marketing staff of the manufacturer believed was going to be a game-changer. I thought the product was part of a trend with real legs and told them so. Sadly, the product bombed. I’ve seen that happen so many times I’m now reluctant to state boldly that something is a trend until I’ve seen hard evidence that it actually is one. But spotting trends is part of what we do at SHOT Business, and this issue is devoted to two that have real staying… [Read More]