Volume 25, Number 7 December 2017


Customers who graze create challenges as well as opportunities One of the retail world’s biggest challenges is trying to satisfy & service the sometimes exasperating sensibilities of the Millennial generation. These consumers, the numbers of which just surpassed that of the Baby Boomers, are huge social influencers. Of that there is no doubt. But they’re also strapped financially, which obviously negatively impacts their buying power. “Used to be, if you got into a sport, you went deep,” says Jessica Klodnicki, vice president and general manager of the outdoor recreation division of Vista Outdoor (a group that includes Camp Chef and… [Read More]