Volume 23, Number 6 October/November 2015


New customers require new selling methods Firearms for personal defense come in all sizes and shapes. So do the customers. When contributing editor Richard Mann (a former law enforcement officer) set about researching “Selling Self Defense” (page 26), he discovered that there is a brand-new customer out there, one that did not grow up in a household that had firearms. As a result, these folks need to be approached in a different way. “Even though customers with limited experience with firearms are today’s norm, retailers must keep in mind that they are still savvy buyers,” he says. “They need to… [Read More]