Volume 23, Number 3 April/May 2015


Team building is both an art and a science For nearly 50 years, chemical manufacturer DuPont used a slogan that everyone in my generation knew by heart: “Better living through chemistry.” The company didn’t employ the slogan to promote individual products; rather, it was an essential part of a public relations campaign designed to create a positive image of an industrial behemoth. And though the slogan has been endlessly parodied, the essential truth remains, especially when applied to the crucial chemistry needed to assemble—and keep—a good business team. Over the years I’ve seen a number of good projects scuttled when incompatible… [Read More]