Volume 23, Number 2 February/March 2015
 
 
 

EDITOR'S NOTE



What draws customers to your store? What happens when a long-established brand—be it firearms, optics, or a retailer—loses its way? Its core customers begin to defect, which certainly isn’t good for long-term health. Recently, The Wall Street Journal published an article about the issues that confront hamburger goliath McDonald’s. In assessing the company’s strategy to revive growth, the Journal asked several industry experts what should be done. I thought some of the answers were illuminating and would resonate with independent retailers in the shooting-sports business. One expert said the basic issue was that McDonald’s seems to be more focused on… [Read More]