Volume 26, Number 2 February/March 2018


In the rush to woo younger customers, don’t overlook the Baby Boomers Over the past couple of years, I’ve devoted a lot of space in SHOT Business to the challenges (and rewards) of selling to the Millennial generation. There are a lot of them, and their business is important to all of us in the shooting-sports industry. But a while back I read an advertising column by Janet Morrissey in The New York Times that reminded me that we should not forget the Baby Boomers. Morrissey notes that much of the marketing world is focusing on “new ways to woo… [Read More]