Volume 25, Number 4 June/July 2017


Hydration solutions are increasingly popular accessories. Companies like HydraPak can help retailers dip their toes in the water  It’s a simplification to say that the human body is 60 percent water. The actual number varies by age and gender, and different parts of our bodies contain different amounts of the fluid. Our lungs are 83 percent water, for instance; our bones are composed of just 31 percent. But Morgan Makowski, marketing director of HydraPak, suggests that retailers might want to consider another number, because revenue from hydration products has been flexing significant sales muscle. “Year after year, there’s a 30 percent… [Read More]