Volume 22, Number 5 August 2014


Quincy, Illinois, lies in the veritable heart of “flyover country,” but savvy outdoors retailers would be foolish to dismiss the town of 55,000. That’s because Game Masters, the SHOT Business Retailer of the Year for 2013, is located in Quincy. Game Masters boasts 30 employees (10 full-time) and 22,000 square feet of retail space. More important, it employs sharp businessmen like Steve March, who sat down with us to discuss the reasons behind the shop’s success. Advertise Right: “It’s always a struggle, trying to figure out how many dollars to devote to each media format,” March says. “We place ads… [Read More]