Volume 26, Number 2 February/March 2018


Huntworth shows how to sell hunting garments for the average Joe Millennial Let’s not blame the victim here: An outdoors retailer recently emailed Neal Ash, president and CEO of Huntworth, about the company’s Disruption digital camo pattern. The pattern sells well in his stores, the retailer said, but it’s also the top item for his customers to steal. Now, we can quibble with that retailer’s definition of “customers,” but what seems beyond dispute is that with Disruption, Huntworth has a hit on its hands.  Disruption appears to be particularly popular among younger and more technical-oriented hunters, Ash says. Unlike tree… [Read More]