Volume 23, Number 6 October/November 2015


By Robert F. Staeger Hunters and shooters don’t see things the same way. Maybe it’s the glass Hunters are often brought into the fold by a family member, and tradition sometimes influences their product choices. A significant number of non-hunting shooters are new to the sport, building on an interest they picked up from friends, social media, and, yes, video games. Which leaves retailers in a bind: How do they serve two different customer bases? The first step, of course, is identifying the customer, which takes a little one-on-one conversation. Be on the lookout for gray areas. “If they’re going… [Read More]