Volume 23, Number 1 January 2015


Expert advice on selling footwear to hunters and shooters. Tempted to dismiss the importance of footwear to hunters and shooters? Big mistake, according to Mark Cornell, divisional product line manager for Eddie Bauer’s line of footwear. “Good boots are the foundation for everything,” he says. “They allow you the mobility to get there and back, hopefully in comfort. I’m always amazed when I hear about some guy who had a dream hunt ruined because he brought a crappy pair of boots.” “Selling boots to shooters and hunters is not only profitable—I equate it to selling a $450 firearm—it can be… [Read More]