Volume 25, Number 1 January 2017


By Robert F. Staeger Mobile marketing tactics let retailers contact their customers for maximum benefits There’s a scene in Steven Spielberg’s Minority Report in which Tom Cruise is trying to sneak through a crowded mall, but video advertisements are calling out to him by name. That level of personalized corporate communication is getting closer and closer. And—assuming you’re not a rogue government agent—that could be a good thing. That’s certainly the view of Andrew Levi, CEO of Blue Calypso, a mobile marketing company, who would like to bring something similar to your store. “Our technology is very focused on the… [Read More]