Volume 23, Number 3 April/May 2015


Are your ad dollars following your eyeballs? The way we view the world is changing. Whether we’re reading mail, watching a video, viewing a photo, or—this is important—getting snagged by a catchy ad, most of us aren’t doing so via the same platform we did even a few years ago. Tablets are booming, and that smartphone in your pocket can run your life if you let it—and many folks do. So, if you’re a retailer working with a limited advertising budget, why spend all those dollars in venues that many customers have abandoned? That’s a question Hyaat Chaudhary, CEO of… [Read More]