Volume 25, Number 3 April/May 2017


A Millennial research expert discusses managing a multi-generational workforce Back when he was running a tech company that has since become part of IBM, Dan Coates had a chance to talk about management with Stephen Covey, author of The 7 Habits of Highly Effective People. Covey told him, “Any organization that doesn’t align itself with the goals and aspirations of the next generation of employees is doomed to fail.” It’s a message Coates took to heart when he founded YPulse, a youth marketing and Millennial research group. The experience has given him insight into managing all generations, not just Millennials…. [Read More]