Volume 25, Number 7 December 2017


The founder of Blue Heron Communications looks at the key elements of marketing Gary Giudice, founder and CEO of the longstanding marketing firm Blue Heron Communications (blueheroncomm.com), knows the value of good planning. Considering the many avenues corporate communications can travel these days, it’s a bad idea to launch a product without one. “It’s like a map to get to a fishing spot,” he says. “You’ve got to have a plan!” Upon getting a new project from a client—and Blue Heron’s clients include Benelli, Stoeger, and National Hunting and Fishing Day—Giudice and his team consider all the angles: the broadcast… [Read More]