It goes without saying that the United States is an enormous and influential consumer market. International companies know that if their products can establish a foothold in this vibrant arena, success almost always follows. But it isn’t easy. The competition is fierce and unrelenting, and sharp elbows are often a required asset. So is a helping hand.
And that is precisely why Meopta—a Czech–U.S. optics company renowned for its low-light performance and European quality at exceptional price points—is helping other Czech companies of similar quality and tradition enter the U.S. market through its MeoHub program. Holik International, a Czech Republic–based manufacturer of premium hunting, shooting, tactical, and military gloves, is now sharing office space with Meopta at its Long Island, New York, headquarters. The manufacturer will also be displaying its wide array of tactical, hunting, and shooting gloves in the Meopta booth during the 2018 SHOT Show.
“The MeoHub project was conceived through Meopta’s experience in trying to bring a premium Czech brand to the U.S. market,” says David Rausnitz, chief operating officer of Meopta USA. “When Meopta launched its branded sports optics in the United States, it was a challenge to adapt to the speed and competitiveness of the U.S. market, and to understand the importance of marketing and responsiveness to customer demands. The strategies that worked in Europe were not sufficient for the United States, and it became clear why so many quality Czech brands could not make the leap into the largest market in the world. Through these experiences, Meopta decided to share its knowledge with other Czech companies to help bring their quality products to the United States. The result of that effort was MeoHub, an incubator designed to help established Czech companies enter the U.S. market.”
Established in 1993, Holik is now a world leader in gloves for the military in Europe. In addition, NATO armies, police, SWAT teams, hunters, and numerous fire and rescue operations around the world have chosen Holik gloves because of their performance, durability, and comfort. What makes Holik gloves so special? According to Ladislav Kolar, sales manager of Holik America, it’s “everything from the quality of the leather to the craftsmanship and manufacturing processes, not to mention the advanced technology in our tactical offerings.” (en.holik-international.cz)