Volume 25, Number 6 October/November 2017
 
 


The 2017 NSSF Industry Summit attracted industry professionals from across the country to Austin, Texas, June 5–7, and received high praise for the impactful and engaging information it delivered to attendees to help them grow their businesses and participation in hunting and the shooting sports.

Attendance by nearly 270 industry leaders attests to the continuing value of these annual 2017 NSSF Industry Summit events. This year’s Summit provided valuable content for manufacturers, retailers, and ranges, natural resource agencies, and hunting and conservation groups by focusing on the opportunities and challenges the industry now faces in a new political environment and an ever-­changing and growing digital landscape.

Presentations were given by six-time Olympic medal winner and shooting champion Kim Rhode, Wildlife Management Institute’s programs manager Matt Dunfee, U.S. Fish and Wildlife Service deputy assistant director Bob Curry, pro shooter Julie Golob, Daniel Defense’s Marty Daniel, Browning’s Travis Hall, and Winchester Ammunition’s Brett Flaugher. A state agencies panel discussed programs different state departments are running to attract new hunters through the locavore movement. The Summit wrapped up with best-selling author and inspirational speaker John O’Leary.