Volume 26, Number 2 February/March 2018

marketing, Leupold, three marketing promotions

BEAVERTON, Ore. — Leupold & Stevens, Inc., is pleased to announce three promotions in the optics manufacturer’s marketing department, effective immediately.

Michael Wunnicke has been named the Director of Marketing and will oversee the marketing team. A long-time Leupold employee, Wunnicke was previously a Senior Product Manager of Leupold’s Binocular and Pro Gear lines. In addition to Leupold, Wunnicke has spent time at both Under Armour® and Adidas®, but his passion for hunting and the outdoors brought him back to Leupold.

Lucas Burt moves into the position of Brand Creative Manager. Formerly the Digital Media Strategist, Burt brings his creative and strategic eye to the lead role of Leupold’s internal creative team. Prior to Leupold, Burt was Technology Content Director at Nike. Burt is an avid outdoorsman and hunter.

Riza Lesser has been promoted to Strategic Partnerships Manager and will oversee Leupold’s associations with national organizations, conservation groups, broadcast partners, pro staff, consultants and other influencers. Lesser is a long-time Leupold employee, holding a number of positons including trade show manager and pro staff leader. Lesser has been extremely involved in the movement to get women more engaged with hunting and shooting.

For more information on Leupold® products, please visit us at www.leupold.com.

Join the discussion on Facebook, www.facebook.com/LeupoldOptics, on Twitter at www.twitter.com/LeupoldOptics or on Instagram at www.instagram.com/LeupoldOptics.

Founded in Oregon more than a century ago, Leupold & Stevens, Inc. is a fifth generation, family owned company that designs, machines and assembles its riflescopes, mounting systems and tactical/Gold Ring® spotting scopes in the USA. The product lines include rifle, handgun and spotting scopes; binoculars; rangefinders; mounting systems; and optical tools, accessories and Pro Gear.