Volume 25, Number 6 October/November 2017


LTO-Tracker™ Takes Accessory of the Year Honors BEAVERTON, Ore. — Leupold & Stevens, Inc. has once again been recognized as the Optics Manufacturer of the Year by the National Association of Sporting Goods Wholesalers (NASGW) at the body’s annual meeting in San Antonio, Texas. This marks the seventh year in a row that Leupold® has taken the Optics Manufacturer title, or every single year since the award was introduced. “The fact that this honor comes from our distribution and specialty retail partners makes it especially gratifying to receive,” said Bruce Pettet, president and chief executive officer of Leupold & Stevens,… [Read More]



(MANSFIELD, TEXAS) – Sellmark Corporation’s CEO, Dianna Sellers, is being honored as one of the Fort Worth Business Press’ “Great Women of Texas”. This year, a mere 25 women were selected to the list! With Sellers at the helm, the Mansfield-based optics company has seen vast growth in 2017, starting up a new European office in Bulgaria earlier this year. This, coupled with an aggressive sales increase, makes it no surprise that Dianna is being honored alongside some of the sharpest and most renowned women in the Lone Star State, if not the entire country. The event honors outstanding women… [Read More]


Three Laser Sight Systems Join the Popular AR Optics Line OVERLAND PARK, Kansas – October 16, 2017 – Bushnell, an industry leader in high-performance optical solutions, announces the addition of three high-end laser sights to its industry-leading line of AR Optics. Bushnell’s AR Optics line is already the category leader for MSRs. New this year, AR Optics now offers laser lighting systems in the Haste, Chase and Rush. Each model is a purpose-built laser sight with advanced features and high-performance output. “More and more MSR users are finding the benefits of laser sighting systems impossible to ignore,” said AR Optics… [Read More]


The M&P M2.0 Family Just Got Slim…and Bright SPRINGFIELD, Mass., (October 16, 2017) – Smith & Wesson Corp. today announced the launch of its new M&P Shield M2.0 pistol series, including the M&P Shield M2.0 pistol with Integrated Crimson Trace® Laser. Available in 9mm and .40 S&W, the M&P Shield M2.0  pistol family builds upon the popular M&P M2.0 platform, delivering professional-grade features and proven performance in a slim, lightweight, and easy-to-carry profile that incorporates the enhanced M2.0 feature set. James Debney, President, and CEO of American Outdoor Brands Corporation said, “When we launched the M&P Shieldpistol, it quickly became the pistol of choice in the concealed carry market.  Having recently shipped our 2-millionth M&P Shield pistol we are now excited to build upon its success by introducing our newest Shield in the popular M&P M2.0 series of… [Read More]


Leading manufacturing sales team will represent and increase market share nationally for PROOF Research’s innovative carbon fiber and stainless steel barrels and rifle platforms. Columbia Falls, MT (October 2017)  PROOF Research, the industry leader in the production of aerospace-grade carbon fiber rifle barrels, cut-rifled stainless steel rifle barrels, and lightweight hunting and military rifle systems, has chosen H&G Marketing to represent them throughout the United States. “We are very pleased to announce this newly-formed partnership with H&G Marketing,” said Kelly Streiff, Director of Sales at PROOF Research. “Just as we at PROOF ensure our products uphold the highest standards of quality and reliability,… [Read More]


BX-4 Pro Guide HD optics available in First Lite Fusion Camo; 5% of Sales to Benefit Backcountry Hunters & Anglers Ketchum, ID (October 9, 2017) As fall hunting season kicks off, First Lite, a brand whose passion for building premium hunting apparel is rivaled only by its commitment to conservation, is proud to announce its partnership with Leupold & Stevens, a leader in the premium optics category and long-time conservation advocate. Effective immediately, Leupold and First Lite are collaborating to donate 5% of sales from all new Leupold BX-4 Pro Guide HD 10×42 and 12×50 binoculars with First Lite Fusion… [Read More]


Customers Handling RISE Products First-Hand will be a Difference Maker Broken Arrow, Oklahoma– October 9, 2017 – RISE Armament, a premier manufacturer and supplier of AR components and firearms has developed an interactive retail Point of Purchase program in an effort to educate and allow customers to experience RISE trigger systems at the retail level. The RISE Armament Point of Purchase Display Program is designed to help promote trigger sales and equip retailers with additional tools to sell RISE Armament triggers. These tools include trigger test jigs and full point-of-purchase (POP) display stands. “Having the ability to put our trigger… [Read More]


Farmington, Utah, October 5, 2017 – Vista Outdoor Inc.’s (NYSE: VSTO) Board of Directors announced that Christopher T. Metz will serve as the Company’s Chief Executive Officer, effective October 9, 2017. Metz will have responsibility for day-to-day operations of the Company, and its entire brand portfolio. He will also serve as a member of the Board of Directors. During the Company’s second quarter Board of Directors meeting, the Board will appoint a permanent Chairman of the Board and until that date, Michael Callahan will continue to serve as Interim Chairman, and Ambassador April Foley will continue to serve as Lead Independent… [Read More]


It goes without saying that the United States is an enormous and influential consumer market. International companies know that if their products can establish a foothold in this vibrant arena, success almost always follows. But it isn’t easy. The competition is fierce and unrelenting, and sharp elbows are often a required asset. So is a helping hand. And that is precisely why Meopta—a Czech–U.S. optics company renowned for its low-light performance and European quality at exceptional price points—is helping other Czech companies of similar quality and tradition enter the U.S. market through its MeoHub program. Holik International, a Czech Republic–based… [Read More]


Otis Technology has entered into new sales partnerships with Keystone Manufacturer’s Representatives, Odle Sales, and Ron Macy Associates, Inc. Each agency’s professional sales teams will represent Otis in the state, local, and federal law enforcement markets, including wholesale and retail channels. Keystone Manu-facturer’s Representatives will be responsible for the eastern U.S. region, Odle Sales will cover the central region, and Ron Macy Associates will handle parts of the western U.S. (otistec.com)


Safariland and Bianchi are releasing holsters fit for duty, tactical, and concealed-carry use for the new Glock Gen5 handguns. Working closely with Glock, the teams at Safariland and Bianchi engineered a full complement of holsters, ranging from the Safariland traditional thermal-formed holsters, the 7TS collection, and the GLS Pro-Fit series to Bianchi’s premium-grade leather holster. All current magazine pouches and Bianchi holsters fit the new Glock pistols, and the company is revising the tooling on some older, but still popular, Safariland holsters to fit the new Gen5.


Bluetooth technology is revolutionizing the outdoor world. Wireless speakers designed to be used in hunting camps or in the bed of a pickup truck after a dove shoot are just one example of this brave new world. It’s a world inhabited mainly by the young, but their insistence on “staying connected but not tethered” (as one manufacturer of wireless speakers puts it) is helping to spread the word about this remarkable technology. That manufacturer, by the way, is Outdoor Tech, which has long been a leader in the field. And that leadership has led Outdoor Tech to form an important… [Read More]


Train + Protect is a new line of handgun loads designed by Federal Premium for both practice and personal protection. The competitively priced ammunition features Federal’s versatile hollow-point (VHP) bullet and is available in three popular handgun cartridges. The Federal Train + Protect VHP bullet design provides both precise, practical performance at the range and instant, reliable expansion on impact. The new ammunition proudly honors Americans’ right to bear arms with patriotic U.S.A. graphics on its packaging. Available in 9mm Luger 115-grain VHP, $30.95 per box of 50, $56.95 per box of 100; .40 S&W 180-grain VHP, $35.95 per box… [Read More]


There’s a new caliber on the block, and it’s quickly taking over the rifle scene. In fact, in 2017, nearly every company that introduced a new long gun did so in 6.5 Creedmoor. And why not? It shoots flatter, has lighter recoil, cuts through the wind better, and is just flat-out more accurate than its predecessor, the venerable .308. Customers have taken notice, and Bergara’s 6.5 Creedmoor rifles are so popular that it is selling them at a 10 to 1 ratio over its other calibers. Not content to rest on its laurels, Bergara is constantly trying to stay ahead… [Read More]


Grayboe’s core business is dedicated to creating high-quality, strategically priced off-the-shelf fiberglass stocks for large OEMs, chain stores, distributors, and end users. Recently, its Terrain stock, designed to fit Remington 700 actions, moved into full production. The Terrain embraces the essence of a streamlined and minimalistic rifle stock. The smooth and classic lines make for natural handling and intuitive pointing, whether on a hunt or at the range. The Terrain is an original Grayboe design and is constructed of the same proprietary solid homogenous fiberglass compound as the other stocks in the Grayboe line. The stock is formed under high… [Read More]


Strengthening its commitment to both the consumer experience and retailer support, SOG Knives & Tools will tighten its distribution channels and launch a program designed to deliver better enforcement of its Minimum Advertised Price (MAP) policy. “This is an important two-pronged process that will bring value to retailers and consumers, both before the purchase and after the sale,” says Patrick Carland, vice president of sales for SOG. The narrowing of SOG’s distribution channels will allow retailers access to the entire SOG product line through preferred distribution partners. These partners have proven expertise with SOG products and the ability to service… [Read More]


Colt continues to expand on its legendary M4 platform with the introduction of the new Colt Trooper Patrol Carbine. The Trooper, based on the LE6920, offers customers another great point of entry into the world of duty-grade Colt AR-15 carbines. “The Trooper offers a great opportunity for fans of the Colt AR-15 platform,” says Justin Baldini, Colt’s product director. “We set out to create something that is right in line with what today’s Colt M4 customer wants, so we started with our LE6920 and worked with Centurion Arms to develop a new M-LOK–capable, free-floated forend just for the Trooper. The… [Read More]


Outdoor Research, Inc., a leader in the outdoor and tactical apparel industry, recently announced the company’s expanded commitment to U.S. manufacturing and additional investment in R&D efforts focused on the tactical market. As part of this growth, Outdoor Research will be adding new personnel with a primary focus on military and tactical business development. This commitment comes simultaneously as the brand releases its most sophisticated apparel program to date in the tactical market, the Outdoor Research Integrated Apparel System (IAS). The IAS is a 13-piece tactical apparel collection designed so that each piece layers well on top of the other,… [Read More]


CONROE, TEXAS – October 2nd, 2017 – Aguila Ammunition is proud to name Derrick Mein Champion of the Copa Aguila Sporting Clays Tournament for the third consecutive year. This also marked the third year of the annual shooting event, hosted by Aguila Ammunition. The Copa Aguila, held from September 22nd – 24th in Guadalajara, Mexico, is consistently proving to be one of the largest shooting sports events in all of Latin America. For the second year in a row the event was held at Club Cinegetico Jalisciense and welcomed almost 400 registered shooters from the United States, Mexico, Columbia and Honduras.  The competition consisted… [Read More]


Greeley, PA – Kahr Firearms Group (KFG) is proud to announce that they have promoted Jodi DePorter to Director of Marketing for the firearms group. DePorter will assume her new duties beginning October 1, 2017. Jodi DePorter had recently been the National Sales Manager for Kahr Firearms Group and has been with the company since 2006. Prior to that, she held marketing positions at both ArmaLite and Springfield Armory. In her new role at Kahr Firearms Group, she will be responsible for all marketing services for the three brands: Kahr, Thompson/Auto Ordnance and Magnum Research. Jodi will oversee all public… [Read More]


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