Volume 25, Number 1 January 2017


MADISON, Wis., January 12, 2017 – O.F. Mossberg & Sons, Inc., the oldest family-owned firearms manufacturer in America, has named Shine United agency of record for its Mossberg® firearms brand. The agency was selected without a review. “From the moment we first met Shine United, we’ve been tremendously impressed with their ability to identify our core business and brand issues, provide a thoughtful analysis and map out a bold path forward,” said John MacLellan, Vice President of Sales & Marketing. “Shine is the perfect fit for us, given their deep knowledge of the outdoor industry, coupled with their experience in… [Read More]



Organization has conserved more than 13.8 million acres since 1937 MEMPHIS, Tenn. – Jan. 12, 2017 – Sunday, Jan. 29, marks Ducks Unlimited’s (DU’s) 80th anniversary. Started by a small group of sportsmen on a mission to save North America’s waterfowl populations – and the continent’s strong waterfowling traditions – DU was founded in 1937 during the Great Depression and one of the worst droughts in history, far from ideal circumstances for an organization in its infancy. Eight decades later, DU is celebrating 80 years of conservation success due to the tireless support and efforts of generations of DU members,… [Read More]


COURTNEY HENDERSON, ANDY BAUMBACH AND LORI GOLDBERG ASSUME LEADERSHIP ROLES TO POSITION PREMIUM OUTDOOR BRANDS FOR CONTINUED GROWTH Grand Prairie, TX (January 10, 2017) – Plano Synergy, a market leader across multiple hunting and fishing product categories, has announced the hiring of Courtney Henderson as Senior Director of Marketing, Andy Baumbach as Hunting Marketing Manager, and Lori Goldberg as Retail Marketing Manager. Courtney Henderson joins Plano Synergy as Senior Director of Marketing, working closely with Vice President of Marketing, Pete Angle. “Courtney’s drive to understand and help people – from the consumer to people she may never actually meet –… [Read More]


Abilene, Texas (January 2017) – JM4 Tactical is very proud to introduce their new line of Magnetic Mag Pouches. Using the same design behind the (QCC) Quick Click and Carry Holster, JM4 Mag Pouches are designed to allow the consumer to carry a magazine with more comfort than ever before. JM4 Tactical Mag Pouches come in several different colors and are also available in exotic leathers. JM4 Tactical Mag Pouches can be used without the use of a belt or a clip but with a patent pending magnetic placement that attaches to the waistline of any type of clothing, allowing… [Read More]


BEAVERTON, Ore. — Leupold & Stevens, Inc., introduces the VX®-3i LRP (Long Range Precision) riflescope for shooters who want to push their performance to new distances. The VX-3i LRP delivers high-end features in a competitively priced riflescope, built to the same demanding standards and quality as the rest of the Leupold® line of products. “Long-range shooting has exploded over the past few years, thanks to the growing number of high-quality, affordable precision rifles,” said Tim Lesser, vice president of product development for Leupold & Stevens, Inc. “We’ve taken more than 70 years of experience in precision optics and put that… [Read More]


Re-Nine Safety is announcing a new dealer special for Shot Show. New dealers will get 10% discount on orders through the end of February 2017. We are also pleased to announce a new combo display for our Target Cones & Silhouette Targets. These two products work together forming a stand-alone target system or can be used as a target stand. The new display box is designed to help stores maximize sales, manage inventory and increase add on sales of other products. This combo display makes better use of floor space than having multiple cases for different cardboard targets. They include… [Read More]


BEAVERTON, Ore. — Leupold & Stevens, Inc. is pleased to welcome Lucas Burt to the Leupold® team as Digital Media Strategist. Burt will drive Leupold’s social media channels, create strategic content plans and foster engagement between the optics manufacturer, hunters and shooters. Burt joins Leupold after several years at Nike, where he led the content development for a variety of company initiatives. He brings a wealth of storytelling experience and a proven track record of connecting with audiences to tell the Nike brand story. “While Lucas is an incredibly talented digital communicator, he’s also a lifelong hunter and outdoor enthusiast…. [Read More]


Vernonia, OR -TNW Firearms,a market leading designer and manufacturer of modern and historical firearms,now offers the innovativeand popularAero Survival Rifle legal for sale in Californiaand New York. Previously prohibited in these statesdue to restrictions on long gunswitha pistol gripand detachable magazine, this new variant of the Aero Survival Rifle (ASR) comes with anergonomicfixedstock thatmeetsthe criteriaallowing the use of detachable magazineswith a rifle. Like all ASRs, the California Compliant ASRis a takedown firearm for the ultimate in portability, making itthe perfect pistol caliber carbinefor outdoor enthusiasts, ranchers, pilots or anyone who needs a portable, rugged and reliable semi-automatic rifle. Similar in… [Read More]


FORT SMITH, Ark. (January 9, 2017) – Umarex® ARX® Ammunition represents the next generation of muzzleloading and airgun hunting technology. Precision-engineered at the pioneering PolyCase® Ammunition development lab, Umarex ARX ammo incorporates patent-pending innovation that enables extreme hunting performance. Constructed from an advanced polymer-copper matrix, the Umarex ARX SpeedBand™ and SpeedBelt™bullets will revolutionize terminal performance in both muzzleloading and airgun hunting. PolyCase ARX technology acts as a force multiplier in muzzleloader and airgun ammunition, simultaneously dispersing kinetic energy both forward and laterally. ARX non-expanding ammo provides maximum hydraulic displacement and terminal energy transfer to targets. This high velocity, flat-shooting projectile… [Read More]


Powered by patented HeliCoil™ technology, new offering is the fastest, flattest-shooting, most deadly option in Ravin’s line of crossbows. SUPERIOR, Wisconsin. (January 9, 2017) – When the Ravin R9 Crossbow with HeliCoil™ technology debuted in the fall of 2016, it set a new standard for downrange accuracy by shooting 3-inch groups from 100 yards. To deliver even more velocity and shooting precision to hunters, Ravin has now introduced the new R15. The R15 zips arrows through the chronograph at a full 425 feet per second and pummels the target with 160 foot pounds of kinetic energy. According to Ravin Executive Vice… [Read More]


Newington, NH (January 9, 2017) – SIG SAUER, Inc. is pleased to introduce the 1911 Spartan BB Pistol.   Modeled after the 1911 Spartan centerfire pistol, this CO2-powered, semi-automatic 1911-style BB pistol features a unique bronze finish. The slide is engraved with the original Greek words ‘MOLON LABE’ which means ‘Come and Take Them’, and the grip is emblazoned with the Spartan helmet. This high-performance air pistol also features a full-metal slide and frame with realistic blowback action of the metal slide and a 16-round magazine which holds 4.5mm steel BBs. The 1911 Spartan BB Pistol also fits in current 1911… [Read More]


HatsanUSA is pleased to announce that the company is expanding into a new facility in January 2017.  The move allows HatsanUSA to consolidate all of its operations at 1501 North Dixieland Road in Rogers, Arkansas. The size of Hatsan’s new facility is approximately 30,000 square feet, which quadruples the previous building’s footprint.  The move is indicative of the growth of HatsanUSA over recent years, thanks in large part to a very successful string of quality new product launches, competitive pricing and aggressive marketing.  This will be HatsanUSA’s third location in the last five years. “Over the last five years, Hatsan… [Read More]


Birmingham, AL – PRADCO Outdoor Brands, an industry leader producing game cameras, treestands, game calls, scents, attractants, game feeders, and fishing lures under some of the industry’s top brands, proudly announces the addition of two senior sales leaders and industry veterans. Shaun McPhail Joins PRADCO as VP – Sales, Hunting Division Shaun McPhail joins PRADCO Outdoor Brands as VP of Sales for the Hunting Division. In this leadership role, McPhail will be responsible for all revenue-generation for the Hunting Division, across all channels and markets. McPhail will work directly with Bart Stephens, General Manager of the Hunting Division, and other… [Read More]


MilDot 3 RD Reticle HAUPPAUGE, NY, January 6, 2017 – Meopta is pleased to introduce its newest tactical riflescope – the 34mm MeoTac® 3-12×50 RD. Designed for use on assault rifles, the MeoTac 3-12×50 RD is an excellent scope for medium-range engagement and engineered to meet the needs of armed forces, security details and tactical shooters worldwide. This scope features MeoLux™, Meopta’s most advanced lens coating. MeoLux, combined with Schott glass and expert design, enables 99.8% light transmission per lens surface allowing users to see better and longer in the most challenging light. The solid 34mm aircraft-grade aluminum tube allows… [Read More]


Newington, NH (January 4, 2017) – SIG SAUER, Inc., designer and manufacturer of the world’s most reliable firearms, optics, ammunition, airguns and accessories, adds to its world-class Advanced Sport Pellet (ASP) line of airguns with the introduction of the new P320 CO2-powered pistol.   This semi-automatic .177 caliber ASP pistol is the first air pistol in the world to feature a 30-round belt magazine and is designed to look and feel like the highly-acclaimed SIG SAUER P320 centerfire pistol.   Weight and trigger pull are virtually identical offering recreational shooters, professionals and competitive shooters another outstanding training tool to easily hone their… [Read More]


Shenandoah, Va. – TacticalWalls is pleased to announce the hiring of Jeremy Koontz as the company’s Manager of Commercial Sales.  In this new position, Koontz will help TacticalWalls build new relationships with retail partners and expand the company’s presence nationally, both in big box and smaller independent stores. “We’re extremely excited to welcome Jeremy to our team. His outgoing personality and drive to succeed are the qualities that set him apart.  Having him onboard will allow us to build long-lasting relationships with new partners on the retail side and provide our customers with more places they can purchase their next TacticalWalls… [Read More]


PASO ROBLES, Calif., January 3, 2017 – Long-time CEO and President Ed Weatherby passed the day-to-day leadership baton to his son Adam at Weatherby Inc., one of the world’s most venerable firearm manufacturers. Like his Father, Adam grew up surrounded by the legacy of the Weatherby name and all that it represents in firearm excellence, cartridge innovation, hunting passion and conservation commitment. “What my Grandfather Roy started more than 70 years ago is as special today as it’s ever been, and as President I’ll never stray from his vision and our promise to customers that ‘nothing shoots flatter, hits harder or is more accurate’… [Read More]


SAVANNAH, GA (January 3, 2017) – PolyCase® Ammunition is pleased to announce the appointment of Joseph D’Ambrosia to the position of Director of Marketing. D’Ambrosia brings extensive firearms marketing expertise to the Georgia-based manufacturer, having most recently provided strategic direction to emerging Rochester NY-area businesses in the firearms and laser sighting segments. “PolyCase is poised to assume a dominant position in the ammunition marketplace and Joseph is exactly who we needed to take our marketing efforts to the next level,” said Paul Lemke, PolyCase Founder and CEO. “His fresh approach to reaching shooting sports consumers is the perfect fit for… [Read More]


By Brian McCombie Mossy Oak’s Pro Staffers want to help retailers Mossy Oak is seemingly everywhere in the outdoors and shooting sports industries, as the company’s camouflage patterns adorn everything from firearms and bows to bikinis and vehicles. One more facet of the company that can be found all over the nation? A veritable army of Mossy Oak Pro Staffers, more than 1,000 strong and growing, ready and able to help your operation sell more products. According to Tim Anderson, Mossy Oak’s director of public relations, the Mossy Oak Pro Staff consists of about 25 regional Pro Staff Managers who… [Read More]


Knife and tool manufacturer Outdoor Edge has selected Hunter Outdoor Commu-nications to handle its public and media relations. “We are very excited about our partnership with Hunter Outdoor Communications,” says David Bloch, president and owner. “We look forward to a long and successful relationship with this highly respected PR agency.” Hunter Outdoor Commu-nications’ public relations program for Outdoor Edge will encompass the development and implementation of an aggressive communications plan focusing on not only the company’s traditional outdoor market, but also potential new markets for the products to be launched in 2017.


View More News Briefs