Volume 23, Number 1 January 2015


(Wilsonville, OR)—During the recent Shooting, Hunting and Outdoor Trade (SHOT) Show in Las Vegas, Nevada, Crimson Trace recognized two businesses that helped the company grow the laser sighting industry in 2014. These groups received special awards to recognize their important contribution to the business philosophy and success of Crimson Trace—and its employees. Included in the recent recognition were: Regional Dealer of the Year: Kittery Trading Post, in Kittery, Maine OEM Partner of the Year: Smith & Wesson, in Springfield, Massachusetts “Crimson Trace is pleased to work closely with these businesses in our ongoing efforts to better serve our customers—and America’s… [Read More]



Palmetto State Armory of South Carolina awarded overall ATK Dealer of the Year. The dealer earned the honor through its accessory and firearms sales efforts. Firearms Dealer of the Year Award went to Vance Outdoors of Ohio. Reed’s Sporting Goods of Minnesota took home the award for Ammunition Dealer of the Year. Finally, the ATK Shooting Accessory Dealer of the Year Award went to Ohio-based Goschinski’s Fin, Feather & Fur. ANOKA, Minn. – January 29, 2015 – ATK gives top honors to South Carolina’s Palmetto State Armory at the 2015 Shooting Hunting Outdoor Trade (SHOT) Show, naming it 2014 ATK… [Read More]


HatsanUSA Inc. is proud to announce that Thomas F. Gowen and Sons has been awarded Manufacturer Sales Representative Agency of the Year for 2014. “My industry relationship with Thomas F. Gowen and Sons goes back to 1997. And since 2013, they have been an integral part of our continued growth – especially over the past year,” said HatsanUSA Inc. President and CEO Blaine Manifold. Thomas F. Gowen and Sons received their award during the 2015 SHOT Show in Las Vegas. The agency’s own Ryan Wimer also received special recognition at the trade show when he was awarded Sales Representative of the… [Read More]


TRUGLO® Inc., manufacturer of the world’s most advanced line of fiber-optic sights and accessories for the shooting sports industry introduces its next generation of their awarding winning TFO® (Tritium/Fiber-Optic) handgun sights, the NEW! BRITE-SITE™ TFX™ (Tritium/Fiber-Optic Xtreme). The patented TFX™ (Tritium/Fiber-Optic Xtreme) sighting system is an enhanced version of TRUGLO’s field proven TFO® (Tritium/Fiber-Optic) sights. Evolving out of necessity to create a bright, durable and virtually indestructible solution for sights that function during both day and night and meeting the criteria of today’s demanding shooters, the TFX™ series was developed. The sight’s hermetically sealed TFX™ capsule provides maximum protection for… [Read More]


Longmeadow, MA – January 29, 2015 – Honored American Veterans Afield (HAVA) announces the donation of a Viking VI (6-seat) Side-by-Side (SxS) vehicle from Yamaha Outdoors for use with the disabled veterans and injured active military which it serves. Yamaha, an original HAVA founding company, and one of its largest sponsors, donated the $15,000 vehicle to allow HAVA to better accommodate the needs of its veterans for off-road transportation, particularly during hunts in remote locations. The first use of the new SxS was during an early-December elk hunt near the NRA Wittington Center which hosted 10 disabled participants in the… [Read More]


Austin, Texas (January 26, 2015) – YETI Coolers, the brand that created and leads the premium cooler category, announced today that Jason Michelotti will join the leadership team as Director of Brand Marketing. Michelotti, who most recently led EMEA/APAC marketing efforts for Gerber Legendary Blades, has over fifteen years of industry experience and will oversee the creative, retail, events, and community marketing teams while helping implement the strategic brand vision for YETI. “Jason is a proven talent with a keen understanding of the individual marketing disciplines and global experience developing and implementing integrated marketing campaigns,” says Roy Seiders, Founder and… [Read More]


Austin, Texas (January 19, 2015) — YETI Coolers, the brand that created and leads the premium cooler category, today introduced YETI ICE, a next generation, virtually indestructible, reusable cooler pack designed to chill cooler contents fast and help keep your ice longer. Through intense research and development YETI ICE is dialed in to the most effective temperature, freezing solid at 28 degrees Fahrenheit (-2° degrees Celsius), to maximize the cold retention of any cooler. Its custom shape reduces freezing time and is designed to withstand even the toughest of use. “From day one we’ve specialized in making things tough and… [Read More]


(Miami, FL) – Taurus Holdings, Inc. announces Tim Brandt as the Director of Marketing. Taurus Holdings encompasses the Taurus®, Rossi® and Heritage™ product lines as well as Taurus Diamondback Distributors, Inc., the distributor for Diamondback Firearms™. Brandt joins Taurus after 10 years at ATK working with a diverse lineup of brands that included, among others, Federal Premium, BLACKHAWK!, Savage and Bushnell. During his tenure with ATK, Brandt held a variety of positions within Marketing and Communications. He joins the Taurus team with extensive leadership experience in brand differentiation, the development of marketing materials and integrated campaigns, social media management and public… [Read More]


LINCOLN, Neb., (January 19, 2015)—Swanson Russell welcomes four new account service team members: Megan Bollish, Erin Prohaska, Jessica Lightner and Belinda Wright. Bollish joins the agency as a project manager in the Lincoln office. The Wellfleet, Neb., native graduated from the University of Nebraska-Lincoln (UNL) with a Bachelor of Arts degree in English. She previously worked for UNL as a recruitment assistant in the Office of Admissions.           Originally from Prague, Neb., Prohaska serves as a project manager in the Lincoln office. She graduated from UNL with a Bachelor of Journalism degree in advertising and public… [Read More]


Grand Prairie, TX – GSM, a company that delivers the latest in specialized products and technology, designed specifically with the outdoor sportsman in mind, announces the promotion of Gordon McMinn to Vice President of Sales. McMinn joined the GSM team five years ago and has worked up the ranks serving as National Sales Manager for the past two year. McMinn was a part of building industry brands such as Mossy Oak Apparel and Russell Outdoors amongst other brands throughout his 23-year sales career. His extensive background in selling apparel, sporting goods, hunting and camping products has led him to excel in… [Read More]


Austin, Texas (January 8, 2015) — YETI Coolers, the brand that launched the premium cooler category, is pleased to introduce the new Hopper 20 soft-sided cooler. A natural extension of its award winning Hopper line, the Hopper 20 delivers the same legendary durability and incredible ice retention as the Hopper 30, but in an even more portable and easy to handle package. “The original Hopper launch was an unqualified success and with consumer demand in the category so great it makes sense to introduce the new Hopper 20,” said Roy Seiders, YETI founder and president. “We heard loud and clear… [Read More]


Bedford, Mass. (January 8, 2015) – Thermacell® Repellents Inc., a leading manufacturer of area mosquito repellent products, is introducing the new durable, water-resistant Repellent Camp Lantern that provides bright light and repels mosquitoes. With a heavy-duty rubberized base, 50 hours of light at its highest setting, and the ability to keep biting mosquitoes, black flies and no-see-ums at bay, this lantern makes camping more enjoyable. “The Thermacell Repellent Camp Lantern is a natural addition to our portfolio of outdoor camping products,” said Allegra Lowitt, Thermacell chief marketing officer. “We married our patented mosquito repellent technology with the most desired features campers want… [Read More]


Murfreesboro, Tennessee – Barrett Firearms Manufacturing, Inc. is proud to announce the recent promotion of Chris Barrett to president. Chris Barrett is son to rifle pioneer, Ronnie Barrett. After Chris graduated high school in 1996 he started working full time for the company. Chris and his father then worked intuitively to improve the Barrett products and also began modernizing the company. He introduced innovative product ideas, brought new equipment to the production process, and instituted software like CAD to replace hand drawn rifle designs. From 2000 to 2014 he served as Barrett’s Lead Designer. During that time he led development of… [Read More]


Murfreesboro, Tennessee – Barrett Firearms Manufacturing, Inc. announced the selection of Sam Shallenberger as Senior Vice President of Finance, effective August 11, 2014. In this capacity, Mr. Shallenberger will manage all financial and administrative functions of the company. “Sam is a great fit for Barrett as we take our growth to the next level,” Chris Barrett, President of Barrett said. “We are particularly pleased to find a life-long shooting enthusiast with the technical and financial experience we need lead these critical functions.” “I’ve admired Barrett, Ronnie Barrett (founder and CEO of Barrett), and Chris for decades” Shallenberger said. “It is an… [Read More]


(Geneseo, IL – January 15, 2015)  Armalite is pleased to announce the addition of Jeremy Gresham to the team as our newest Regional Sales Manager. As the East Coast Regional Sales Manager, Jeremy will be responsible for distributor sales east of the Mississippi. After serving in the military with the U.S. Army, Jeremy joined the firearms industry in 2007 as an Assistant Manager with Kevin’s Guns and Sporting Goods in Tallahassee, FL, where he was responsible for the distribution and sales of all retail products. In 2013, he joined United Sporting Companies in Chapin, SC, where he managed purchasing and… [Read More]


Cedar Rapids, IA – Hunter’s Specialties has announced that Scott Thomas has been hired as Vice President of Product Development. Scott joins Hunter’s Specialties with a proven track record of delivering exceptional new products to the market and driving growth through innovation.  Scott was most recently with Pure Fishing based in Columbia, South Carolina, where he led the product development team. Scott has extensive experience developing products from both domestic and internationally sourced partners. He will have responsibility for all Hunter’s Specialties product development activities. In addition to his experience at Pure Fishing, Scott was also Director of Product Development and… [Read More]


January 13, 2014 (Rochester, NY) – LaserMax, leading innovator and manufacturer of high quality laser sighting systems, today announced that Chris Tinkle has joined the company as Chief Sales Officer, reporting to Susan Houde-Walter, PhD., LaserMax CEO. “Chris is an immensely talented executive with valuable industry expertise and a vision to lead the organization’s growth,” notes Houde-Walter. “As a key member of our senior leadership team, his talents for driving exponential growth and measureable results in our rapidly evolving industry are a welcome addition to LaserMax.” With over 25 years of progressive executive management experience, Tinkle is responsible for building… [Read More]


Las Vegas, Nev. – Cannon Safe Inc. is pleased to announce that Eric Yeates has been hired as Vice President of Research and Development. Yeates will lead collaboration between Cannon Safe’s product development and engineering team to generate new product lines and expand product performance. “Cannon Safe has always been a leadership-focused company and is constantly working to make sure that we have proven, focused and effective leaders and innovators ready to deliver consumers top-notch home safety products,” said Steve Hoffa, president of Cannon Safe. “Without a doubt, Eric is ready for this role and, with Cannon Safe’s product expansion… [Read More]


Las Vegas, Nev. – Cannon Safe Inc. is pleased to announce that Troy Z. Blanchard has been promoted to Vice President of International Business Development and Purchasing Department. Blanchard will lead Cannon’s global business development teams as the company builds the best locations to fit product demand. Previously Cannon Safe’s Vice President of Central American Business Development; Blanchard oversaw the entire scope of research, analysis and presentation to the executive team on where to place Latin American operations. “Cannon Safe’s international product and facility expansion plans are charging ahead thanks to Troy’s successful identification of a proper location for Cannon… [Read More]


BEAVERTON, Ore. — Leupold & Stevens, Inc. is proud to announce that Michael Wunnicke has joined the company in the role of Product Line Manager for Leupold’s Elite Shooting Gear line starting January 20, 2015. Prior to joining Leupold, Wunnicke held key product development positions at Adidas, Under Armour, and most recently, SIG SAUER Electro-Optics. He also spent several years at Leupold & Stevens, Inc. in the role of Key Account Manager and Brand Manager. Wunnicke is a lifelong hunter and outdoorsman, and will oversee the development of the Leupold Elite Shooting Gear Line. Bruce Pettet, chief executive officer of… [Read More]


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