Volume 23, Number 2 February/March 2015


Nampa, Idaho (March 2015) – Adaptive Tactical, LLC, manufacturers of innovative firearm stocks, magazines, conversion kits and accessories is proud to announce the release of its EX Performance Forend and M4-Style Stock for Mossberg & Remington Shotguns. Created and optimized for pump shotguns, the progressive design featuring the high-impact, polymer construction of the EX Performance Adjustable Stock and Forend make it an ideal choice when upgrading your Mossberg 500 & 88, 590 or Remington 870 12-gauge pump shotgun. The EX Performance Forend features a two inch picatinny rail hidden under the nose cap. Once uncovered, it allows for the attaching of tactical… [Read More]



Ironwood, Michigan (March 4, 2015) – Stormy Kromer, the iconic US manufacturer of boldly original headwear, apparel, and accessories, announced today the selection of Pale Morning Media as its national public relations partner. Founded in 1903 in Michigan’s still-rugged Upper Peninsula, Stormy Kromer is known worldwide for its unmistakable “cap” … a brimmed hat with distinctive earflaps added for warmth and comfort. The brand’s growing collection includes additional original hat designs, men’s and women’s apparel, bags, and other accessories. Stormy Kromer fans include generations of outdoorspeople seeking durability and warmth; crowds of trendsetters attracted to American workwear as a fashion trend; and thoughtful consumers… [Read More]


STI International announces they have retained Howard Communications as their public relations agency of record. “We’re excited to have STI International as a new addition to our client base,” said Senior Account Executive Mike Capps. “STI builds some of the finest handcrafted pistols made in the U.S.A. The people that work at STI are all employee/owners and this is reflected in their attention to detail and outstanding customer service.” For more information, please visit www.stiguns.com or e-mail marketing@stiguns.com. About STI International, Inc. Precision made. Performance Defined. STI is an employee-owned company based out of Georgetown, TX and is the premier… [Read More]


Clearfield, Utah, March 2, 2015 – Vista Outdoor Inc. (“Vista Outdoor”) (NYSE: VSTO), announced today that the company has hired Brett Merrell to serve as its Vice President of Marketing. “Brett has 25 years of extensive marketing and branding experience with consumer products,” said Mark DeYoung, Vista Outdoor Chairman and Chief Executive Officer. “He’s worked in marketing and management for both product manufacturers and the retailer, and I’m confident his contributions to Vista Outdoor will lead to the company’s long-term growth and continued success.” Merrell will report to DeYoung and is responsible for the company’s brand strategies, innovation and new… [Read More]


Hunter’s Specialties has announced that long-time industry professional Craig Cushman has joined the company as Vice President of Marketing. With over 20 years as a marketing professional in the outdoor industry, Craig brings the essential expertise needed to help Hunter’s Specialties grow and excel as a best-in-class performer in marketing and brand development. Craig most recently served as Product Manager for Sturm, Ruger, & Co. managing all Long Gun products. Prior to that he served as Brand Director for Thompson/Center Arms where he successfully transformed the brand from primarily a muzzle loading company into an industry leader in the firearms… [Read More]


Plano Synergy Outdoors, a leading manufacturer of hunting, fishing and other outdoor related products announces its recent purchase of BloodSport. BloodSport manufactures high-performance arrows, shafts and accessories popular with both hunting and target shooters who prefer shooting match-quality arrows built with the highest-grade components. This acquisition of BloodSport demonstrates our commitment to the archery industry, while at the same time complimenting other existing Plano Synergy products and categories. Tom Hurt, CEO at Plano Synergy comments, “BloodSport is an energetic brand with strong momentum in a category that has lacked overall excitement. Their relentless focus on product innovation and quality aligns squarely with our core business philosophy.” With… [Read More]


DEARBORN, Mich. – (Feb. 25, 2014) Carhartt, America’s premium work wear brand since 1889, announced today the hiring of its newest member of the Senior Management Team, Joe Monahan. Appointed Senior Vice President of Sales for Carhartt, Monahan will assist in the development and execution of the company’s strategic objective to build an outstanding experience for its consumers through retail and distributor business partners. Monahan will partner with the product, marketing and planning teams to ensure the experience translates across all aspects of Carhartt’s consumer and distributor channels. Monahan will report directly to Linda Hubbard, President and Chief Operating Officer…. [Read More]


Portland, Oregon (February 23, 2015) Gerber, an industry leader since 1939 and one of the most trusted brands in knives, tools and gear, today welcomed Brad Webb as its new Vice President of Sales. A seasoned sales professional, Webb was most recently VP of Sales Operations with Plano Synergy and has extensive experience in the hunting, outdoor recreation and sporting goods markets. “We’re thrilled to have Brad join us and look forward to him applying his knowledge and experience to our business,” said Gerber president Rob Kass. “Brad is a collaborator with deep experience in our sales channels and a… [Read More]


Tucson, AZ – Joseph Hosmer, President, Safari Club International Foundation (SCI Foundation) recently announced that Larry and Brenda Potterfield, founders of Midway USA, were awarded the first ever Beretta and SCI Foundation Conservation Leadership Award. The award is given to individuals for demonstrating extensive international hunting experience and a lifetime of commitment to wildlife conservation and education though volunteer service and philanthropy. Over the years, the Potterfields have contributed generously to Conservation, Education and Humanitarian Services efforts in both time and financial resources. In recognition of this award, Larry and Brenda Potterfield received an elegant trophy provided by Beretta, presented by… [Read More]


Wixom, MI- Trijicon Inc., global provider of high quality, innovative aiming solutions to military, law enforcement and individual customers, is pleased to announce a key addition to their executive management team, naming Chuck Wahr Vice President of Sales and Marketing. Wahr is a proven leader with expertise in strategic planning, brand management and product development for major consumer brands such as Newell Rubbermaid, Black & Decker, and the Genie Company. In addition to his demonstrated marketing abilities, Mr. Wahr brings experience in many aspects of business development and has successfully developed global teams and strategies resulting in long-term organizational growth…. [Read More]


(Cambridge, MD) February 17, 2015. LWRC International has extended its 2015 Dealer Stocking Promotion introduced at SHOT Show to run through March 31, 2015. This promotion offers dealers the opportunity to stock the world’s most advanced short-stroke gas piston rifles with real incentives”, says David Ridley, Sr. VP Sales & Marketing. “LWRCI is a legitimate step-up brand that lets dealers offer their customers a proven high-performance rifle.” The LWRCI STEP-UP Dealer Stocking Promotion is available in 5 and 10 gun packages. 5 Rifle Package- Free Cerakote- dealers can purchase any 5 LWRCI rifles from an authorized LWRCI Wholesale Distributor, with… [Read More]


Old Saybrook, CT (February 2015) – Traditions Performance Firearms has awarded The WL Carter Company 2014 Rep Group of the Year. This award was presented at the 2015 SHOT Show in Las Vegas, NV. Of this award, Traditions President Tom Hall says “I am honored to present the Rep Group of the Year award to The WL Carter Company for all their hard work and support of Traditions in 2014. The WL Carter Company has helped to grow Traditions while providing excellent sales support for our customers.” Based out of Texas, The WL Carter Company represents some of the best… [Read More]


Weatherby® announces the world premiere of WBY-TV.com, an online destination that offers a wide range of compelling video content created to inspire the dreams of hunters and shooters everywhere. WBY-TV.com features educational and entertaining videos for all who have a passion for the outdoor, hunting and shooting lifestyle. Video content ranges from hunts and how-to tips to product information and technical applications to the latest and greatest in the outdoor industry. Team Weatherby profiles and never-before-seen, real-life stories—such as a powerful video on Taya Kyle, wife of the late “American Sniper” author and Navy SEAL Chris Kyle—are among other highlights…. [Read More]


At Remington Outdoor Company (“ROC”) we develop, manufacture and market the highest quality firearms, ammunition, and related products. We have built ROC by acquiring and cultivating great brands and products, such as the Remington 870 and 700, DPMS rifles, AAC suppressors, Barnes Bullets ammunition, Para USA handguns, and more while continuously investing in our people and facilities. In 2011 Remington re-entered the handgun market with the critically acclaimed R1 1911, an updated version of the 1911 Remington made for the US government in World War I. Most of ROC’s new product launches and acquisitions have gone well, but they aren’t… [Read More]


Help bring a new series of American built watches to the market and save! Minuteman Watch Co. is currently offering special pre-sale pricing on our upcoming Bennington, Yorktown, and Cowpens watch models. Each model in this new series is named after a battle which took place during the American Revolutionary war, and was won by America. As with our current Minuteman Watch Co. watch models 25% of the profit will go to charities that assist veterans and their families. You can purchase one of these new American built watch models right here right now for as little as $239. We plan to pre-sell… [Read More]


CLEARFIELD, Utah – Feb. 11, 2015 – Vista Outdoor Inc., a leading global designer, manufacturer and marketer of consumer products in the outdoor sports and recreation markets has named J.J. Reich and Jake Edson as Communications Managers for its two business segments. Reich has 12 years of experience within the hunting industry. He has been employed by Vista Outdoor, formerly ATK Sporting, since July of 2010, most recently working as Communications Specialist for the Ammunition and Firearms business lanes for the past two years. He will continue to be the day-to-day contact for media and will support editorial coverage and… [Read More]


Does Vista Outdoor mean anything to you? If it doesn’t immediately ring a bell, that’s because the company officially launched as a public enterprise only yesterday. But as a retailer you certainly know the products—Federal Premium ammo, Bushnell optics, Savage firearms, BLACKHAWK! tactical gear, Primos game calls, to name a few.

These storied names all resided under the ATK umbrella until a momentous spinoff created two different companies. Vista Outdoor, as the name implies, took all of the outdoor-related companies while Orbital ATK will focus on the aerospace and defense industries.


Meprolight has introduced the Mepro 21(H), the latest addition to its line of Day and Night self-powered reflex sights. This new model is based on the company’s combat-proven sights used by the Israel Defense Forces, and features new camouflage patterns to help shooters blend in with common hunting surroundings. “We are very pleased to launch our new family of sights, designed especially for hunters,” says Benny Kokia, vice president of sales and marketing. “The Mepro 21(H) will provide a perfect solution for hunters—with advanced camouflage for forest and desert environments.” Developed for the Israel Defense Forces, this advanced optical sight… [Read More]


Matt Ohlson, Remington’s senior product manager for shotshell and rimfire ammunition, is a pattern nut. By his own admission, he’s the shotgunner who actually enjoys patterning shotgun loads, counting all those little holes, and figuring out if a payload really delivers the goods. So if upper management believes that maybe it’s time to revamp a semi-dormant brand of steel shot ammo, he’s just the guy. That brings us to Nitro-Steel, which under Ohlson’s thumb is undergoing a transformation for 2015. “What we see is that waterfowl hunting is growing,” he says. “My guess is that snow goose hunting is providing… [Read More]


In 2011, Smith & Wesson added Trevor Baucom to its elite shooting team. Baucom, an Army veteran, is not the first former military member to wear the blue shirt. He is, though, the first team member to roll up to the firing line in a wheelchair. Baucom served in the Army for 13 years, a career cut short when the Blackhawk helicopter he piloted crashed during a night mission in Afghanistan. Paralyzed from the waist down, he returned to the United States, to his wife, Jill, and their three children, and to rebuilding a life for himself and his family…. [Read More]


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