Volume 22, Number 5 August 2014


For over 90 years, Nikon has been making premium quality optical products for all types of outdoor pursuits. This long history of experience in engineering quality optics, aided by modern computer design, results in optical systems that achieve an ideal balance of maximized light transmission, high resolution and razor sharp, aberration-free images. With these optimized designs, Nikon utilizes the highest quality materials, superior production capabilities and strict quality control to build, service and support premium sport optics products. Nikon offers a full line of quality binoculars, riflescopes, rangefinders, spotting scopes and Fieldscopes designed to meet the demands of our customers worldwide. Whether the requirement is for entry-level, advanced,… [Read More]



BIRMINGHAM, Al – PRADCO Outdoor Brands, an EBSCO Industries company, has named Jeff Fallanca as Vice President of Sales. Fallanca will be responsible for the global sales of POB’s portfolio of products and brands, including PRADCO Fishing, Moultrie, Summit, Knight & Hale, Code Blue, TRACE and Wingscapes “We are very pleased to have Jeff join our senior leadership team,” said Ron Ten Berge, President of PRADCO Outdoor Brands. “This role was a key opening on our team and we are delighted to fill it with someone of Jeff’s caliber and experience. Jeff has extensive customer, branding, sourcing and sales management… [Read More]


SAN ANTONIO, Texas (August 18, 2014) – The Scholastic Shooting Sports Foundation (SSSF) has relocated its home-office administrative and financial operations from Maumee, Ohio to the National Shooting Complex in San Antonio, Texas.Plans for the move were originally announced in March, with a long time-frame for the move to allow for new staff to be hired and trained and to ensure there was no interruption of services to its program participants.“As the headquarters of the National Skeet Shooting Association and National Sporting Clays Association, the National Shooting Complex is a natural choice to house the SSSF’s operations,” said Louise Terry, Chairperson of… [Read More]


Madison, NC – Remington Outdoor Company is pleased to announce today that it has entered into a marketing alliance and sponsorship with firearm instructor, NRA Commentator and active United States Practical Shooting Association (USPSA) competitor Gabriela Franco.  Franco and Remington will be working together to host firearms training events, grow participation in shooting competitions and promote opportunities for women in the firearms market. “Gabby is one of the best female firearm instructors in the country and has a passion to train women to become skilled, confident and empowered with handguns,” said Leland Nichols Senior Vice President / General Manager of… [Read More]


ACOKEEK, MD – AUGUST 14, 2014 – Franchi, a division of Benelli USA, has announced its sponsorship and endorsement deal with the former Ms. Kansas and Ms. America contestant and outdoor celebrity Theresa Vail. As part of the arrangement, Franchi will be the presenting sponsor of Vail’s new Outdoor Channel reality show “Limitless with Theresa Vail” and bring her onto the brand’s prostaff team. It’s a move calculated to show the brand’s support of young and aspiring shooters, and give the Italian shotgun maker access to a broader and more diverse set of potential buyers.“We’re thrilled to work with Theresa—and believe that not only… [Read More]


JACKSONVILLE, Florida – The Safariland Group (The “Company”), a leading global provider of a diverse range of safety and survivability products designed for the public safety, military, professional and outdoor markets, announced today the appointment of Scott F. Harris as Chief Financial Officer (“CFO”).  As CFO, Harris will be a member of the Company’s executive leadership team and will oversee the global finance and accounting operations of the Company. Harris will report to Scott O’Brien, President. “We are thrilled to add Scott to our executive team.  His financial acumen and expertise, strategic thinking and leadership will be an exceptional advantage for the Company… [Read More]


Brownells, now offering more than 10,000 products to archers of all kinds, is proud to announce its Silver-Level sponsorship of the Scholastic 3D Archery (S3DA) program. The $10,000 sponsorship will assist the S3DA’s mission to foster, educate and guide youth – grades three through 12 – in the area of 3D archery by offering an after-school curriculum that builds upon the basic skills learned from other archery programs. “Brownells is big into supporting a number of youth shooting sports initiatives,” said Pete Brownell, CEO of Brownells. “It’s great to see our schools getting involved in this fun and rewarding sport. We’re… [Read More]


Madison, NC – The Remington Outdoor Company (“ROC”)is pleased to announce that Team Remington member  Joe Hendricks, Sr., veteran Team Remington competitor, won the U.S. National High-Power Rifle Championship at Camp Perry, Ohio on July 29, 2014. In the grueling four day aggregate match, Hendricks overcame a four-point deficit after day three, to win the match by two points over former national rifle champion Norman Houle.  Hendricks fired perfect scores of 200 in each of the three final stage matches of the championship to finish with a winning score of 1789-76x. “Joe is a journeyman high-power rifle and long range… [Read More]


NEWINGTON, N.H. (August 11, 2014) — SIG SAUER® is expanding its outreach on social media with the launch of a new Instagram feed, the rebranding of the YouTube channel, and with a new milestone on Facebook. “We want to make it as easy and as exciting as possible for our fans to interact with us,” said Amy Pevear, SIG SAUER Director of Marketing Communications. “The shooting sports have always been a social activity, and we love to engage with our customers.” The new Instagram feed www.instagram.com/sigsauerinc, features fan photos, new product photos, and behind-the-scenes shots of developmental products. From throwback… [Read More]


BEAVERTON, Ore. — Leupold & Stevens, Inc. is pleased to announce the selection of Scott Cain as Vice President of Global Sales. Additionally, W. Wilson Timothy has been promoted to Director of Tactical and International Sales. “Scott is a true sales professional who excels at building brands and delivering dynamic growth, and Wilson has already brought tremendous results to our organization.  We believe that we now have one of the best sales leadership teams in the industry,” said Bruce Pettet, President and CEO of Leupold & Stevens, Inc. For more than twenty years, Cain has led sales organizations in the… [Read More]


“Be Weatherby,” a new online sweepstakes, offers participants the opportunity to vote for the Weatherby® ad that describes them best and enter a monthly drawing for a Vanguard® Series 2 or WBY-X™ rifle, or a PA-08™ pump shotgun. The ads, which can be viewed at www.beweatherby.com, feature the following Team Weatherby members and the character traits they exemplify: Ed Weatherby, president and CEO of Weatherby, Inc., “Faithful” Willie Bloomquist, Major League Baseball player with the Seattle Mariners, “Committed” Luke Branquinho, Professional Rodeo Cowboys Association four-time World Champion Steer Wrestler, “Strong” Brendon Clark, professional bull rider and 14-time qualifier for the… [Read More]


New Haven, MO –  ALPS OutdoorZ announces the addition of the Huntress Women’s Pack to their 2014 line of camouflage hunting packs.  The Huntress Pack features shoulder straps, a waist belt, and frame to accommodate a woman’s figure. “A women’s pack is an item that dealers have been requesting for a couple of years now. We listened to their comments and suggestions to design the Huntress, which we’re very excited to unveil for Fall 2014 delivery,” explained Zach Scheidegger, Product Manager. The Huntress features a vented back to keep hunters cool when trekking through the backcountry in pursuit of their… [Read More]


GUNNISON, UT (June 2014) – Christensen Arms®, manufacturers of superior hunting, tactical and sport shooting firearms utilizing the latest in carbon fiber technologies, is pleased to announce a significant price reduction in their patented, lightweight carbon-fiber wrapped barrels. The 25% -63% savings are a result of Christensen Arms constant pursuit of the most advanced techniques and technologies in materials and manufacturing. Through the use of fiber placement machine technology, Christensen Arms has dramatically sped up the process of fabricating the carbon wrapped barrels. As part of Christensen Arms mission to provide their loyal customers with the highest quality products, they… [Read More]


ONTARIO, California – Bianchi® congratulates Team Bianchi mounted shooter Kenda Lenseigne in a nail-biting finale that sent the crowd leaping to their feet as she blasted across the finish line at the 2014 CMSA Western Championship in Las Vegas July 30 – August 3. Lenseigne beat out all other competitors, while alternating between gear, including her Bianchi Cattle Driver™ rig. After a close second Ladies Overall win in the main match while riding her novice horse, Lenseigne returned for the Double Down Finals wearing her Bianchi Limited EditionSmokechaser™ rig and riding her seasoned veteran horse, Justin, to post a blistering 12.4 second time.  This outstanding finish… [Read More]


Fountain Valley, CA — SureFire, LLC, manufacturer of the world’s finest illumination tools and tactical products, has released its latest rechargeable flashlight designed to meet the demanding needs of law enforcement patrolling our streets. The compact P1R Peacekeeper™ is an everyday duty light with two useful output levels: 600 blinding lumens on high, and 15 lumens of extended-runtime on low output for close-up tasks. Its compact, knurled body also makes the P1R ideal for use with a handgun. There is also a single-output Peacekeeper Tactical. Both Peacekeeper models are powered by a readily available 18650 lithium-ion rechargeable battery that’s easily charged using either an… [Read More]


Where there’s Blaze, there’s heat, especially when it comes to the new partnership between Weatherby® and Outdoor Women Unlimited. Current OWU members are now automatically entered for a chance to win a WBY-X™ Series 2 Blaze™ rifle donated by Weatherby. “We are proud to partner with Outdoor Women Unlimited and its official publication, BLAZE Magazine, to share the ‘heat’ by giving away a WBY-X Blaze rifle to a lucky member,” said Jen Rodman, marketing coordinator for Weatherby, Inc. “Our partnership is based on a common goal: Introduce women to the outdoors and help educate them so they have the best… [Read More]


NEWINGTON, N.H. (July 31, 2014) — SIG SAUER® has launched a redesigned webstore, offering an expanded selection of SIG SAUER branded clothing, merchandise, accessories, and a new line of Mitch Rosen designed holsters. The SIG SAUER webstore has always been the premier online resource for factory parts and accessories. Now fans can show their affinity for the SIG SAUER brand with a selection of men’s and women’s shirts, sweatshirts, hats, and drinkware. “SIG SAUER owners are passionate about their firearms,” said Jeff Creamer, SIG SAUER Executive Director and Chief Merchandise Manager. “Now they can show that passion with products that… [Read More]


Deer hunting season is just around the corner, and to help hunters prepare Nikon is offering instant savings on a number of sport optics to help ensure this upcoming season is a successful one. Now through September 21, 2014, hunters can enjoy instant savings on select PROSTAFF fieldscopes and riflescopes, as well as select MONARCH 3 binoculars and the recently released ACULON rangefinder. “We’re right around the corner from the opening of a number of hunting seasons,” said Nikon Associate General Manager Randy Garrison. “We want to help ensure that hunters have some of the best sport optics at their disposal… [Read More]


To keep women hunters warm, dry, and concealed, Browning is introducing Hell’s Belles clothing. Each item was designed to fit a woman’s shape while remaining highly functional in the field. Included in the new line are the Soft Shell Jacket and Pant, Ultra-Lite Jacket and Pant, and the PrimaLoft Jacket. Each item is available in Mossy Oak Break-Up Infinity or Realtree Xtra. Both styles feature pink camo contrast blocking. The Hell’s Belles Soft Shell Jacket and Pant utilize a midweight shell fabric that is windproof, water-resistant, and breathable. To help control human odor, the soft fleece lining uses Browning’s Advanced… [Read More]


Leupold & Stevens Inc. has announced a number of staff promotions within its global marketing department. “These changes acknowledge the significant accomplishments of some key individuals on our marketing team. We are incredibly fortunate to have so many world-class marketing and brand experts in-house,” says Rob Morrison, vice president of global marketing. Mike Slack has been promoted to the position of brand creative director. Slack has played key roles in the leadership of marketing, communications, and advertising throughout his 33 years of service at Leupold & Stevens. In his new role, he will be focused on leading all creative development,… [Read More]


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