Volume 26, Number 2 February/March 2018


Browning Camping is proud to release the Lodge Chair, a new ergonomically designed chair for recreational use. Browning Camping Marketing Manager Sarah Brune says, “When you come back to camp or the lodge after a long day of hunting, you want a comfortable place to relax. The Lodge chair has the cozy feel you can appreciate after a hard hunt. And with a great price point and portability, it is a perfect addition to your next camp.” The new, versatile Lodge Chair features a wide sling-like seat for maximized comfort and relaxation- ideal for chilling at your campsite, tailgate, backyard… [Read More]



GENESEO, IL. (02/22/18) – Springfield Armory is providing 100 lucky winners an opportunity to win the ultimate every day carry (EDC) package. Springfield Armory has partnered with seven brands, including Viridian Weapon Technologies, in an effort to give our customers everything they need to be safe, well-practiced and prepared when they choose to carry concealed. Running from January 22nd through February 28th, participants can enter online for a chance to take home Springfield Armory’s new 911 .380, a 6-round magazine, and a 7-round magazine in addition to the two magazines that come standard with the pistol, and a Springfield Armory… [Read More]


Melville, NY (February 20, 2018) – Nikon has announced that it will become the first-ever Title Sponsor of the NRL (National Rifle League) for the approaching 2018 season. The NRL Presented by Nikon will host 15 national-level precision rifle matches beginning February 23, 2018, and the season will culminate at the NRL Presented by Nikon Championships October 19-21, 2018. Nikon celebrated its 100th Year Anniversary in 2017 with the introduction of its flagship BLACK precision optics line and has more than doubled the size of the line for 2018. The new BLACK FX1000 match grade FFP riflescope and BLACK RANGEX… [Read More]


INMAN, S.C. – February 21, 2018 – TrueTimber announces a new partnership with The Murray Road Agency and CMG Marketing and Events. The teams will handle all marketing, public relations, media buying, social media, partnership and related duties and act as an extension of the TrueTimber team. TrueTimber is a rapidly growing camouflage and lifestyle brand, finished goods manufacturer and raw materials supplier. The company offers everything from fabric by the yard to the latest technologies in hydrographics. It has formed relationships and partnerships with hard goods manufacturers, accessories and apparel companies in all categories of the shooting and hunting… [Read More]


Shoot Like a Girl is proud to welcome Lyman and looks forward to sharing A-Zoom products with women shooters Athens, AL – February 20, 2018 – Shoot Like A Girl is excited to announce A-Zoom, a division of Lyman, has signed on as a corporate parter. Lyman, founded in 1878, leads the shooting sports industry in creating products to aid in the training and precision of both long and short gun shooters at any level. Known for their innovation and efficiency, Lyman products are the top producers in their field, and Shoot Like A Girl is honored to add them to their great team of… [Read More]


MasterPiece Arms looks to offer its MPA BA Rifles and Chassis Systems to the law enforcement and military markets with the aid of Brown. Comer, Ga. (February 2018) – MasterPiece Arms (MPA), manufacturers of the MPA BA Rifles and Chassis Systems, is pleased to announce the hiring of Trinity Brown as MPA’s new Law Enforcement / Military Sales Coordinator. Brown joins MPA with nearly two decades of law enforcement experience. After leaving law enforcement in 2014, he began to work at Bud’s Gun Shop and Range in management and became very familiar with the day-to-day dynamic of firearm sales. As MPA’s brand continues… [Read More]


ANOKA, Minnesota – February 12, 2018 – Federal Premium is proud to secure a significant domestic military ammunition contract award. The U.S. Naval Surface Warfare Center-Crane Division, operated under the U.S. Navy’s Naval Sea Systems Command, committed to a five-year contract beginning in 2018 for the delivery of up to $20 million in 40-caliber frangible training rounds featuring Federal Premium’s lead-free Catalyst high-performance primer. Unlike other lead-free primers, clean-burning Catalyst is not hygroscopic, so it won’t absorb ignition-inhibiting moisture and always delivers the most reliable ignition possible. In addition to surefire performance, Catalyst fuels a more efficient powder burn, improving the… [Read More]


Bloomfield, NY – Crosman Corporation announced that Kurt Worden has joined the company as Director of Sales for LaserMax Products. Kurt is a seasoned sales and marketing executive with over 20 years of experience in servicing customers and driving organizational revenue growth. “I’m honored to join Crosman Corp and be part of a company with a deep tradition of developing product innovation with all of its categories,” said Kurt. “I am looking forward to bringing these technology advances to our customers to ensure we continue to bring solutions that will help our consumers train and protect themselves better.” Prior to joining Crosman, Kurt… [Read More]


Springfield Armory’s popular rebate promotion is back for a limited time. GENESEO, IL. (02/01/18) – Springfield Armory® is pleased to announce the M1A Gear Up Promotion. Buyers who purchase any new Springfield Armory® M1A™ rifle between February 1, 2018, and May 31, 2018, are eligible to receive $165 worth of magazines from the company. The M1A Gear Up Promotion offers consumers three additional steel, mil-spec 20-round magazines for their new rifle. This includes all M1A models, and includes Match rifles. For consumers in restricted states, you are eligible to receive three additional steel, mil-spec 10-round magazines compliant with your state…. [Read More]


San Antonio, Texas (February 5, 2018) – J. P. Sauer & Sohn, Germany’s oldest gunmaker, extends its line of SAUER 100 bolt-action rifles with the addition of five new models. Distributed by Blaser USA Inc., these entry-level rifles are perfect for those who have a limited budget yet still expect maximum performance and style. The extended line of SAUER 100 rifles gives shooters numerous options to meet their needs in the field and on the range. Each rifle features a crisp, user adjustable single-stage trigger, three-position safety, cold hammer-forged SAUER barrel, and smooth action bolt.   These rifles are also designed… [Read More]


Sturm, Ruger & Co., Inc. (NYSE: RGR) is pleased to announce that Randy’s Hunting Center of Michigan has been named 2017 Ruger Retailer of the Year. Owner Randy Brown was recognized for his support of Ruger, his industry leadership in firearms retailing and his enthusiasm for the promotion of new products. Randy received an engraved Ruger® Scout Rifle in .450 Bushmaster in recognition of his outstanding performance. The award was presented on January 23rd during the 40th Annual SHOT Show in Las Vegas, Nevada. “Randy’s Hunting Center was the clear choice for our 2017 award recipient,” said Shawn Leska, Vice… [Read More]


Badlands launches Approach FX Building a brand takes years of hard work. Just ask the folks at Badlands, a Utah-based manufacturer of quality hunting packs and hunting apparel that was founded in 1992. The original intent was to create gear that was “based on the pursuit of unconditional perfection and quality.” Now, a quarter century later, Badlands is recognized for doing just that. And it backs that up with a lifetime unconditional warranty. “At Badlands, customer service and honoring our warranty is number one,” says Blake VanTussenbrook, Badlands marketing manager. “This means that whatever happens to your pack or your… [Read More]


GPO, USA, has hired Joel Harris, owner of Harris Global Marketing and Communications, to handle the company’s public relations. “Joel brings a high level of experience, competence, and expertise to GPO, USA,” says Michael Jensen, CEO of GPO, USA. “I couldn’t be more pleased to represent GPO, USA,” Harris says. “As an optics expert, I recognize high–quality optical products, and that is exactly what the GPO brand stands for. I look forward to building a sustainable public-relations program and network for GPO, USA.”


O.F. Mossberg and Sons, Inc., has brought on Richard Kirk to be senior director of marketing. Kirk most recently served as head of marketing communications for Kimber Mfg. In his new role, he will be responsible for developing Mossberg’s corporate brand strategies; website management and digital initiatives, including new-product campaigns; consumer promotions and web advertising; oversight of corporate partnerships; and trade show/event management.


Cordura doesn’t view fabrics as an afterthought. It recently launched a revolutionary new material that might just raise the bar on boot and uniform fabrication. NYCO Extreme is a fabric that “allows us to really push the boundaries of lightweight, durable materials that offer the kind of ergonomic fit and stretch performance that tactical operators need in the field,” says Cindy McNaull, Cordura’s global brand and marketing director. To showcase the capabilities of this fabric, Cordura partnered with Crye Precision to develop the VTX fabric, which is Crye’s branded version of the new NYCO extreme fabric. Crye used the VTX… [Read More]


As a member of the Central Intelligence Agency’s Global Response Staff, John “Tig” Tiegen took part in more than 40 overseas deployments that provided low-profile security in high-threat environments. He also was an essential part of the rapid response to the terrorist attack on September 11, 2012, when Islamic militants attacked the American diplomatic compound in Benghazi, Libya, killing four Americans—Ambassador J. Christopher Stevens, information officer Sean Smith, and two CIA operatives, Glen Doherty and Tyrone Woods, both former Navy SEALs. Last year, he and his wife, Margaret, founded Beyond the Battlefield, a non-profit 501(c)(3) organization. Its mission is to… [Read More]


In the hydration game, HydraPak believes the tide is turning. “The consumer has become the king,” says Morgan Makowski, marketing director of HydraPak, a California-based manufacturer of hydration products. “You just can’t offer the same products year after year. You need to be nimble, and the top priority is to develop great products, something new and exciting every year.” Makowski suggests that HydraPak’s growth might be due to a better sense of what a modern customer wants, rather than relying on tried-and-true products. “I think it’s just listening to the market more, and making sure we evolve and innovate more… [Read More]


HiViz Shooting Systems, best known for its LitePipes line of luminous sights, recently was acquired by the Rogers Group. The Rogers Group and its affiliates consist of 16 diversified companies with approximately 2,100 team members and operates mainly in the construction aggregates, highway construction, metal powders, manufacturing, and real-estate industries. “The Rechters and their existing group of companies are a natural fit for HiViz,” says Phil Howe, president and CEO of HiViz Shooting Systems (at the time of the acquisition). “Dan and Rick Rechter will serve on the company board. They are genuine outdoorsmen and avid hunters, and I am… [Read More]


The bicentennial year 1976 saw the launch of Starline Brass. From a sweltering Quonset hut in Covina, California, the new manufacturer began making .38 Special cases with cast-off machinery from the government’s military arsenals. Those same machines still run at Starline’s 30,000-square-foot plant in Sedalia, Missouri, producing cases in 80 calibers for personal defense, hunting, cowboy action shooting, and more. The company’s team isn’t shy about saying Starline makes superior cases, produced efficiently and inspected 10 times to ensure tight tolerances. The brass is drawn vertically on the dated equipment, but Starline relies on these machines to avoid variations of… [Read More]


What started with a single sporting clays event to help critically ill children and their families has grown into a two-decade-old national organization benefiting hundreds of thousands of families each year. This year marks the 20th anniversary of the Kids & Clays Foundation, which supports a national series of sporting clays events with proceeds benefiting the Ronald McDonald House Charities (RMHC). Ronald McDonald Houses provide housing and other help to critically ill children and their families across the country. One of the original Kids & Clays sponsors is the National Shooting Sports Foundation, which continues to support Kids & Clays… [Read More]


View More News Briefs