Volume 22, Number 6 October/November 2014


Baton Rouge, La.—Lipsey’s, a nationally renowned firearms distributor, reflects on corporate giving, philanthropy, and community involvement that have long been core values essential to over sixty years of success within the organization. Lipsey’s believes the importance of giving back to the community, including the local and national firearms “family” is more than a feel good effort. It’s necessary to promote important industry causes and show unified partner support. Youth programs, wildlife conservation, safety and awareness are just a few essential categories supported by Lipsey’s. When asked about the significance of getting involved and giving back, President & CEO Laurie Lipsey… [Read More]



Madison, NC – Remington Outdoor Company (“ROC”) proudly announces its title sponsorship of “Kendall Jones: Game On!” This exciting new Web series follows 20-year-old college cheerleader, Kendall Jones, and her friends, along with special guest stars, on their outdoor adventures. Remington is providing firearms and ammunition for hunts, which will include everything from alligators to prairie dogs to whitetails. “Kendall represents the next generation of hunting and conservation,” said Kevin Graff, Senior Vice President and General Manager, Business and Consumer Development, ROC. “With nearly 700,000 Facebook fans and a proven connection with young hunters, Kendall’s Web series aligns with our… [Read More]


JACKSONVILLE, Florida – The Safariland Group (“the Company”), a leading global provider of a diverse range of safety and survivability products designed for the public safety, military, professional and outdoor markets, announced today that Chad Appleby has joined the Company as the Vice President, Tax based in Jacksonville, Florida.  Appleby will be responsible for leading the global tax strategy and tax operations of the Company and will report to Scott Harris, Chief Financial Officer.  Appleby is a certified public accountant with more than 15 years of experience working on a wide range of domestic and international tax matters. “Chad joins… [Read More]


LINCOLN, Neb., (October 17, 2014)—Swanson Russell announces the promotion of Nate Custard, Jordan Kaiser and Taryn Liess in its Lincoln office. A native of Elmwood, Neb., Custard was promoted to senior writer/producer. He graduated from the University of Nebraska-Lincoln with a Bachelor of Journalism degree. Custard joined Swanson Russell in 2011 and after leaving to take a position with another agency in Lincoln, returned in 2013. He is a key team member on accounts such as Propane Education & Research Council and Leupold & Stevens, Inc. Liess has been promoted to associate account manager. The native of Wahoo, Neb., received… [Read More]


North Haven, CT – O.F. Mossberg & Sons, Inc., America’s oldest family-owned and operated firearms manufacturer, was presented with the “2014 Innovator of the Year” Award during the opening night festivities at the 2014 National Association of Sporting Goods Wholesaler (NASGW) Expo & 41st Annual Meeting in Little Rock, Arkansas. During the annual Awards Reception and Dinner, NASGW recognizes those manufacturers who contribute significantly to the successful business climate of its wholesale members. This is the second time that Mossberg has been recognized as Innovator of the Year, since the inception of this prestigious award in the 2012. “Recognition for… [Read More]


Millennium Outdoors, LLC (DBA Millennium Outdoors), a Mississippi based investment group announces that it has purchased the assets and brands of Outdoor Distributors – including Millennium Treestands, Ol’Man Treestands, Millennium Marine and The CLAW. Millennium Outdoors recognizes that these brands are widely considered to be “the market leader” in hunting-related products. Millennium Outdoors is committed to forming one of the leading platforms in the outdoor industry and will be ideally positioned to meet customer demand. Still based in Pearl, MS, the new investment group is fully committed to providing the capital necessary to develop and deliver products to meet the… [Read More]


BEAVERTON, Ore. — Leupold & Stevens, Inc. was once again named the Optics Manufacturer of the Year by the National Association of Sporting Goods Wholesalers (NASGW), Oct. 14, at its annual expo and meeting. In the four-year history of the award, Leupold® has been the only brand to be named the Optics Manufacturer of the Year. “To be recognized by our distribution and specialty retail partners is an honor, and one we deeply appreciate. They provide a perfect avenue to reach our core hunting and shooting customer throughout the country,” said Bruce Pettet, president and chief executive officer of Leupold… [Read More]


New Bern, N.C. (October 2014) – Laura Burgess Marketing (LBM), public relations and marketing communications for the law enforcement, tactical, military, shooting sports, boating and recreational fishing markets, today announced the addition of three new staff members to its team. LBM has hired Winston Behle as Junior Account Executive, Heather Fitzhugh as Marketing Coordinator and Joe Kriz as Social Media Coordinator. The company felt it was necessary to add new staff to continue its growth trajectory and better serve its existing and future client base. WINSTON BEHLE, JUNIOR ACCOUNT EXECUTIVE Winston Behle holds a bachelor’s degree from a Brigham Young… [Read More]


Crimson Trace, the leading brand of laser sighting systems and tactical lighting products for firearms, recently launched Condition Crimson, a consumer-focused, multi-platform advertising campaign that urges consumers to do everything within their power to be prepared. According to marketing director Kent Thomas, “To live in Condition Crimson is being able to protect self, home, and family by being prepared as much as possible for a wide range of personal protection situations. Whether that preparation is obtaining a CCW permit, completing range practice, or enrolling in a certified NRA firearms class, today’s gun owner is not fully prepared without the undeniable… [Read More]


After a purchase by Giant International in recent years, the 111-year-old company Olympia began to rethink its focus. “We had one two-way radio branded under the Olympia name, and decided to expand the brand into other outdoor categories,” says marketing manager John Register. The new Giant management team began brainstorming ideas of what other products they could get involved with. “That led to Olympia developing its own outdoor brand,” he says. Olympia now manufactures high-performance LED flashlights ranging in power from 160 to 850 lumens, four models of headlamps from 80 to 550 lumens, and three models of two-way radios…. [Read More]


The new DDM4v11 series of rifles uses the newly designed SLiM Rail 15.0, the manufacturer’s first rail system featuring the KeyMod attachment system. “Our customers have been hounding us for a KeyMod rail,” says director of marketing Jordan Hunter. “Not only were we able to deliver, but we managed to reduce the weight. You’ll be amazed at how light the V11 feels in hand.” The V11 is available with the 16-inch Government, 16-inch Lightweight, or 18-inch Strength-to-Weight (S2W) barrel. The SLiM Rail, which is an acronym for Slim Lightweight Modular, will eventually be available for individual sale. Simultaneously, Daniel Defense… [Read More]


The special edition Tucker Trailmaster combines a pair of best-selling items—CRKT’s Free Range Hunter fixed-blade knife and North American Arms’ .22 Magnum Mini-Revolver—into an intrguing, appealing dual-use combo. Both items are designed to get the job done and provide the owner with the tools one needs to get by in the outdoors. The knife features an injection-molded handle (that provides excellent grip) and a 4.25-inch high-carbon stainless-steel blade. The lightweight five-round revolver comes with a Hogue slip-on rubber grip. Each Trailmaster has a serial number, which is engraved on the blade of the knife and on the underside of the… [Read More]


Supported by a team of dedicated engineers, the Leupold Tactical Optics staff works with American warfighters, law-enforcement personnel, and competitive shooters to design and build products that meet their needs. Currently, more long-range Leupold Tactical Optics are in service with the U.S. military than any other brand. The most recent addition to the line is the Mark 6 Throw Lever, which clamps over the magnification adjustment ring on the Leupold Mark 6 family of riflescopes, providing a point of traction that allows hunter or shooters to make fast magnification adjustments, even when wearing gloves. Available through Alamo Four Star. SRP:… [Read More]


Gun owners have begun looking beyond the exterior of gun cases to see how well the interior fits and protects their guns and accessories. Pro-active gun dealers have taken notice, and are displaying cases with custom interiors to maximize retail sales and shelf space. “A gun case sells itself when it’s open,” says Larry Pelcher, owner of Pelcher’s Shooter’s Supply and Indoor Range in Lansing, Illinois. “Customers immediately see how securely the guns are stored—and how accessible they are. That’s important when shooters want both superior protection and quick access at the range.” “If you’re buying a car, would you… [Read More]


Mark Padilla of Wyoming took a shot in the National High School Rodeo Association (NHSRA) 2013–14 raffle and won a custom Weatherby Mark V rifle. The raffle raised more than $165,000, which will provide educational funding to NHSRA members. Since 2001, the NHSRA/Weatherby Scholarship Fund rifle has raised more than $1.3 million via the annual raffle. “The rifle raffle with Weatherby has exceeded anything we could have imagined in our wildest dreams in the past 13 years,” said NHSRA marketing director Austin White. “The tickets practically sell themselves, especially when we have the custom-made Mark V rifle available for ticket… [Read More]


Plano’s motto, “Protect Your Passion,” evokes images of ironclad totes, cases, and tackle boxes—and justifiably so. Since 1952, Plano has built intelligently engineered storage solutions, the vast majority predicated on toughness and tireless protection of your valuable gear. Sometimes, though, protection is administered with a velvet hand. It’s not about wall thicknesses and crash tests. Rather, it’s achieved through delicate handling while keeping an eye on removing moisture from the equation. And this job lands squarely in the wheelhouse of Plano’s new Gun Guard Gun Socks. A series of soft but serious firearm sleeves, Gun Guard Gun Socks slip on… [Read More]


The late shooting writer Michael McIntosh was known for his appreciation of well-crafted shotguns. But he also had a hand in boot design. According to Joe Gonyo, spokesman for the Russell Moccasin Company, “McIntosh, a seasoned bird shooter, served up his idea of the perfect pair of bird-hunting boots in the mid 1980s. In his eloquent way, he described them: ‘About this high [7 inches], light of weight, cool in the hot, somewhat water-resistant, easy to get on and off, but sporting a serviceable sole with a fair amount of grip. But not one of those God-awful heavily cleated units…. [Read More]


Todd Weston has joined the Traditions team as the new national sales manager. Weston will play an instrumental role with the management of the company’s network of national sales representatives as well as engage in relations with distributors and retailers. He will handle all sales aspects across all channels of distribution. “We are excited to have Todd come on board,” said Traditions president Tom Hall. “With his experience and dedication to the outdoor industry, we feel this will be a great fit for both Traditions and Todd.”


SIG Sauer and Zanders Sporting Goods have teamed up to offer SIG Sauer handguns and rifles to the Zanders network of outdoor sporting goods retailers. “SIG Sauer’s innovative firearms are in demand by shooting sports enthusiasts, which means they are in demand from our retail customers,” said Mark Schoenbeck, Zanders’ sporting goods purchasing manager. “SIG is a great addition to the Zanders catalog.” For SIG Sauer, it was all about Zanders’ commitment to its retailer partners. “At Zanders, the customer always comes first, which is exactly what we want in a distribution partner,” said Andrew York, SIG Sauer’s vice president… [Read More]


Baton Rouge, La. – Lipsey’s, one of the nation’s leading firearms distributors, hosted their grand opening celebration August 28th 2014, located at 7277 Exchequer Drive in Baton Rouge, Louisiana.Lipsey’s launched its grand opening event with a traditional ribbon cutting which included guests such as Executive Vice President of the National Rifle Association Wayne LaPierre, and East Baton Rouge Parish Mayor/President Melvin “Kip” Holden. CEO’s and executives from some of the industry’s most notable firearms makers were also in attendance along with a variety of other business leaders and friends of the organization. Lipsey’s continued the event with a Louisiana styleluncheon… [Read More]


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