Volume 25, Number 7 December 2017


Bridgeville, PA: It may come as a surprise to some, but one of America’s largest gun barrel manufacturer who for more than 100 years has been supplying barrels to the military, OEMs, the gunsmith community and the retail trade, also offers comprehensive gunsmithing services. No FFL is required for consumers to send their action or barreled action to Shaw Precision Barrels for the following products or services: ▪ 10/22 replacement barrels in bull or original contour, blued or stainless. ▪ Barrels in a choice of 7 Shaw contours from Heavy Bull to Lightweight Sporter; 3 contours in Remington 700 replacement barrels, and… [Read More]



EVANSVILLE, Ind. (Dec. 7, 2017) — Gray Loon Marketing Group is expanding its social media team with two positions focused on the outdoor, hunting and shooting industries. Each new hire will have the opportunity to work with some of the most recognizable brands in those respective categories, from a flexible location. To view the job descriptions and instructions for applying, visit www.grayloon.com/jobs. About Gray Loon: Gray Loon Marketing Group specializes in modern communications and marketing solutions for clients in the outdoor space. Gray Loon supports clients’ overall business objectives with website development, social media strategy and management, content marketing, media… [Read More]


Ketchum, ID (December 1, 2017) First Lite, a brand synonymous with premium gear, design innovation, and active conservation announced its shift towards a direct-to-consumer sales model. Beginning with the 2018 season, First Lite products will be available exclusively at firstlite.com and select third party marketplaces including Amazon.com and others. “After careful consideration, thorough analysis and a great deal of discussion we’ve decided to restructure our distribution model to position the company to best serve our customers and distribute our premium product where and how they–the end customer–want,” said Kenton Carruth, First Lite Co-CEO. “This move will allow First Lite to… [Read More]


ASHLAND, Ore. (November 16, 2017)—The holiday season is upon us and it’s time to decide what to get that special outdoor enthusiast in your life. This Christmas, Work Sharp Tools is offering two sharpeners for less than $100 each—the Original Knife & Tool Sharpener and the Combo Knife Sharpener. “All of our products are designed and assembled in America, to stand up to the rigors of everyday use,” said Matthew Bernard, CEO of Work Sharp Tools. “What we make is as important as the people who we make it, and we’re dedicated to building premium sharpeners for our customers at… [Read More]


Pillager, MN – Magnum Research is anticipating the release of the 2018 TIG Series Desert Eagle .50AE in a custom Battle Worn Bronze Cerakote® finish. Each pistol will be hand finished to give each one a unique look. This is a special edition series of 250 Desert Eagles. Engravings on each pistol will include its number in the series, the TIG logo, TIG’s signature and the Beyond the Battlefield logo. This limited edition firearm will be available January 2018. The first 50 guns (#1 – #50) will be sold as three gun sets. It will include this Desert Eagle along… [Read More]


Jeff Greer to Lead Operations Team at RISE Broken Arrow, Oklahoma– November 28th, 2017 – RISE Armament, a premier manufacturer and supplier of AR components and firearms is pleased to announce Jeff Greer as the company’s Vice President of Operations. Jeff began his career with the Texas Instruments, Defense Systems and Electronics Group. While working with TI’s supply chain, Greer became fascinated with the depth and speed of improvement which could be achieved in small and mid-size companies when teams were focused on a clearly defined mission and purpose. Since those early days, Greer has led companies at the highest… [Read More]


Hog hunters have never had it so good Put a bunch of gun writers together at a manufacturer seminar and very quickly their competitive juices start flowing. That’s exactly what happened last summer at a Browning seminar in southern Utah. There were long-range targets set up for centerfire rifles, and an abbreviated sporting clays layout for the one got the bright idea to set up a contest to see who could hit the sporting clays rabbit using the Browning BAR MK3 DBM (detachable box magazine) fitted with a Leupold Hog Hunter scope. It took numerous tries, but finally one shooter nailed… [Read More]


Hall-N-Hall Consulting, a family-based shooting-sports consulting firm, recently announced the promotion of Sam Hixson to strategy officer. Hixson’s primary responsibility will be to help the CEO develop, communicate, execute, and sustain corporate strategic initiatives. “Sam has been a key part of our success, and we were thrilled to promote him to this important position,” says Stephen Hall, president and founder of Hall-N-Hall. Hixson joined the company in 2016 as a consultant and quickly rose to several supervisory and management positions. He has years of retail experience, especially in purchasing, receiving, and merchandising. “Our focus is to help retail, services, and… [Read More]


Remington’s Board of Directors has unanimously elected Anthony Acitelli as chief executive officer (CEO) and to the Board of Directors.  Acitelli is a respected industry veteran with more than 20 years of leadership experience. In addition to successfully leading sales and marketing organizations, Acitelli most recently served as CEO of Taurus Holdings.  More information about the Company can be found at www.remington.com.


First Lite, a brand whose passion for building premium hunting apparel is rivaled only by its commitment to conservation, is now partnering with Leupold & Stevens, a leader in the premium optics category and longtime conservation advocate. The companies are donating 5 percent of sales from all new Leupold BX-4 Pro Guide HD 10×42 and 12×50 binoculars with First Lite Fusion body armor to Backcountry Hunters & Anglers. The program highlights the brands’ shared commitment toward protecting and conserving America’s public lands for current and future generations of sportsmen and women. Backcountry Hunters & Anglers is a non-profit sportsmen’s organization… [Read More]


Repeatability and consistency are two key factors that help determine a shooter’s satisfaction with the ammo he uses. The last thing any hunter or competitive shooter wants is a surprise, and ballistics engineers work tirelessly to produce reliable ammunition that will perform the same way shot after shot. One often-overlooked part of ammo consistency is bullet pull strength — the force necessary to separate a bullet from the cartridge casing. Inconsistent pull strength around the circumference of the bullet can often affect downrange trajectories, which leads to poor terminal performance. Traditionally, the primary method to control bullet pull strength when… [Read More]


Bushnell’s AR Optics line offers laser lighting systems in Haste, Chase, and Rush models. Each is a purpose-built laser sight with advanced features and high-­performance output. “More and more MSR users are finding the benefits of laser sighting systems impossible to ignore,” says AR Optics line manager Bryan Parrish. Waterproof, ergonomic, and ready for every MSR—including AR pistols—the Bushnell AR Optics Haste is the epitome of a forward-grip laser. Available in red or green laser options, the Haste mounts under the bore and provides a bright, continuous, long-lasting beam with the push of a single button. The AR Optics Chase… [Read More]


Accu-Tac has set its sights on building a superior product and providing greater customer service  Given the numerous restrictions on firearms in California, not to mention the state’s overall political climate, it might seem like an odd place to set up shop for anything related to firearms. But Upland based Accu-Tac has successfully carved out a niche in the Golden State, in part by ensuring that every step of the process used to produce its firearms accessories is as American as the heartland. “Everything is made in our Upland, California, facility,” says Katrina Whitney, the company’s director of marketing. “Everything… [Read More]


Smith & Wesson Corp. recently launched its new M&P Shield M2.0 pistol series, including the M&P Shield M2.0 pistol with an Integrated Crimson Trace Laser. Available in 9mm and .40 S&W, the M&P Shield M2.0 pistol family builds upon the popular M&P M2.0 platform, delivering professional-grade features and proven performance in a slim, lightweight, and easy-to-carry profile that incorporates the enhanced M2.0 feature set. “When we launched the M&P Shield pistol, it quickly became the pistol of choice in the concealed-­carry market,” says James Debney, president and CEO  of American Outdoor Brands Corporation. “Having recently shipped our 2,000,000th M&P Shield… [Read More]


Bend, Ore – November 28, 2017 – Nosler, Inc., a world leader in the manufacture of premium bullets, cartridge brass, ammunition and rifles has announced, that it has entered into an agreement with M.G. Suber & Associates, LLC., a South Carolina-based international sales and marketing firm, to represent its products in all Latin American markets. M.G. Suber has over 30 years of industry experience and provides a high standard of service and export compliance worldwide. “We are very pleased to welcome M.G. Suber and Associates to the Nosler team,” said Pat Mundy, Nosler Vice President of Sales and Marketing. “M.G…. [Read More]


SEDALIA, MO – Starline, maker of America’s Finest Brass, has recently rolled out with a bold, new packaging design. For over 40 years, Starline has manufactured the most consistent and reliable cases for reloading ammunition. Starline’s new bag features a 100% Guarantee – “If you’re not satisfied with the quality or performance of our product, we’ll replace it free of charge.” Starline dealers know their customers are getting a quality product. Starline’s new packaging and guarantee solidify that, offering products that will turn handsome profit, backed by manufacturer support. Starline’s new packaging comes right on the heels of the introduction… [Read More]


Broken Arrow, Oklahoma– November 10, 2017 – RISE Armament, a premier manufacturer and supplier of AR components and firearms is pleased to have recently executed a major facility expansion in an effort to support the rapid growth of the company. RISE was able to reallocate a great deal of space within their current facility to streamline daily operations, ultimately making the team an even more effective producer of firearms, triggers and other firearm accessories. “It’s exciting to be in a position that demands facility expansion,” stated Matt Torres President of RISE Armament. “This advancement will undoubtedly help us take the… [Read More]


Bozeman, MT. (Oct 30, 2017) – MYSTERY RANCH, an industry-leading backpack company, devoted to making mission-specific products is pleased to announce a new pack that caters to Whitetail Deer hunters and other tree stand users. The new TREEHOUSE is a hanging gear-quiver explicitly designed for tree stand hunters. The pack features quiet interior fabrication and two fiberglass rods that allows the face panel to open to 45°, securing its content from falling out while providing easy access to gear while on a stand. “Finally, an elite pack maker has invested in giving serious whitetail hunters the pack they’ve always dreamed… [Read More]


Nick Wiley will lead DU’s conservation programs MEMPHIS, Tenn. – Nov. 27, 2017 – Ducks Unlimited (DU) announced today the hiring of Florida Fish and Wildlife Conservation Commission (FWC) Executive Director Nick Wiley as its new Chief Conservation Officer. “I am pleased to announce that Nick will be joining Ducks Unlimited’s executive team as our Chief Conservation Officer,” said DU CEO Dale Hall. “Nick brings a wealth of experience in wildlife management and habitat conservation, and I know he will be a great fit for DU.” Wiley is a certified wildlife biologist with more than 31 years of experience in… [Read More]


November 20, 2017 (Minneapolis, MN) – CBC USA today announced that it has named Reticle Marketing Group agency of record across multiple marketing services disciplines. Reticle will lead advertising, digital and social media, public relations, experiential marketing and design strategies for the Minneapolis-based importer of Magtech, Sellier & Bellot and MEN ammunition. “Reticle is unwavering in its commitment to bold, brave ideas. Their capabilities in public relations, advertising and digital media make them uniquely equipped to bring innovative solutions to what we’re trying to achieve,” said Mike Fisher, vice president, sales and marketing, CBC USA. “We are excited to partner… [Read More]


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