Volume 25, Number 3 April/May 2017


The 2017 SHOT Show kicked off a promising year for NSSF—and the entire shooting industry The 39th Shooting, Hunting, and Outdoor Trade (SHOT) Show, owned and operated by the National Shooting Sports Foundation, signaled a positive year ahead for the firearms industry. Strong attendance, upbeat buyers and sellers, and a series of packed special events that collectively made up “SHOT Week” resulted in one of the top-rated SHOT Shows. The 2017 SHOT Show spanned January 17–20 at the Sands Expo in Las Vegas, Nevada. 2017 SHOT Show Industry professionals packed the aisles from the opening bell, and attendance totaled nearly… [Read More]



Why range ventilation systems should use HEPA filters As the owner of an indoor range, you have numerous options available to you when it comes to the choice of filters used in your ventilation and air filtration system. That system, of course, is an essential component of your range construction. You should have one installed, and it must meet certain criteria, all aimed at keeping your staff, your customers, and the environment healthy. But with so many filters to choose from, and at a wide range of prices, where do you start? My company, Carey’s Small Arms Range Ventilation, encourages… [Read More]

The Board of Governors of the National Shooting Sports Foundation, Inc., announced in February the appointment of Hugh Wiley to serve as its chief operating officer. He will be responsible for the day-to-day operations of the NSSF, reporting directly to president and chief executive officer Stephen L. Sanetti. Hugh Wiley brings many unique business skills to the NSSF. The graduate of Bowdoin College has had decades of managerial and marketing experience in both national and international organizations. Most recently, he was the principal/partner of Content Wise Associates, LLC, a digital, social, mobile, video, and content media strategic consulting firm. Previously,… [Read More]

Co-hosted by Orchid Advisors and NSSF, the 2017 Firearms Industry Compliance Conference will take place May 8–10 in Arlington, Virginia. Now in its fourth year, this conference features industry experts discussing how to successfully navigate the intersection of legislation, regulation, and compliance with that of operations, logistics, and technology. The conference includes nearly 20 breakout sessions spread over three focus tracks, providing opportunities for all FFL types—as well as freight companies and second-tier suppliers—to join in the discussion of how to improve their business functionalities. Just a few of the many breakout session topics scheduled for this year include best-in-class laser and… [Read More]

To help manufacturers and retailers understand consumers on a deeper level and identify new business opportunities, NSSF has supported Southwick Associates in producing the first-ever consumer segmentation, a firearms owner study of firearm owners—and potential first-time owners. Eight customer segments of the firearms owner study have been identified, each with its own unique product preferences, attitudes, and needs. Based on more than 100,000 surveys, key results of the firearms owner study include: • Motivations toward hunting, shooting, and firearms purchases. • Types of shooting activities pursued. • Detailed profiles for the unique protection-oriented segments. • Firearms they want to buy… [Read More]

Make plans now to attend the 2017 NSSF Industry Summit. The longstanding NSSF Industry Summit has been responsible for many innovative and effective programs that have helped build participation in target shooting and hunting—something now more crucial than ever to the health of our industry. The Summit provides attendees with the latest research related to the firearms and ammunition industry, hunting, and target shooting, while delivering cutting-edge information from experts. The 2017 NSSF Industry Summit will work to share dynamic, replicable models of success that contribute toward a common goal of increasing participation in hunting and target shooting. Summit attendees… [Read More]

As part of an ongoing “Don’t Lie” national effort to help prevent illegal straw purchases of firearms, NSSF and the Bureau of Alcohol, Tobacco, Firearms, and Explosives (ATF) took time in February to remind the public in the Pittsburgh area and that stiff penalties are in place for individuals convicted of such purchases. Billboard advertisements for the program were purchased by NSSF in key locations throughout the region, with the message, “Buy a gun for someone who can’t and buy yourself 10 years in jail. Don’t Lie for the Other Guy.” More than 5.3 million weekly media impressions were delivered… [Read More]

Pre-employment background checks help keep trouble at bay As an FFL, checking a potential employee’s background can be considered an essential component of your store’s overall security planning. Even the most basic checks will likely provide the big red flags that can tip you off to a potentially dangerous hire. And with today’s internet-­based providers, the cost of performing these checks is now often quite manageable. Let’s look at why you should consider adding this component to your hiring process. Why Should You Conduct Background Checks? When it comes to safety, employers have an obligation under OSHA to provide a… [Read More]