Volume 25, Number 4 June/July 2017


Industry members can and should work together to promote proper gun handling and storage practices When an Arizona mother walked into her bedroom and saw her toddler playing with her husband’s gun, it was the Project ChildSafe lock she’d put on the gun the day before that she credited with preventing a tragedy in her family. As a program of the National Shooting Sports Foundation, Project ChildSafe is the industry’s nationwide effort to help prevent firearms accidents by educating gun owners on the importance of properly storing firearms when they aren’t in use. It’s a program that helps prevent accidents… [Read More]



It started with a group of strangers feeling each other out and wondering if their abilities would make the grade. In the end, the “campers” of NSSF 2017 Spring Shooting Sports Fantasy Camp departed not only as close friends, but also with each knowing their firearms handling skills had improved tenfold. “Everyone wonders at the start if they have what it takes to master the skills our pro shooters have,” said Tisma Juett, NSSF manager, recruitment and retention. “But what they also have in common is an enormous desire to learn, and that’s why, when this camp ended, there was… [Read More]

Every federally licensed firearms retailer is required to run a background check through the FBI’s National Instant Criminal Background Check System (NICS) before transferring a firearm to an individual. Because of the vital role of a background check, since 2013, the firearms and ammunition industry through NSSF initiated a campaign to ensure states submit all disqualifying mental health records to the NICS system. Data from the FBI shows that at the end of 2012, far too many states failed to submit disqualifying mental health records. At that time, 19 states had made fewer than 100 such records available, and 12… [Read More]

We find out how one Midwest gun shop, Davenport Guns, is evolving under a pro-gun presidency This is the first installment of a new column, “From the Counter,” which will appear periodically in Shot Business. While this column will provide a perspective from behind the counters of various firearms retailers across the country regarding how various product categories are performing in their area, it’s not just a longer version of What’s Selling Where. Instead, this column aims to examine the market strategies, customer service efforts, and inventory management adjustments those retailers are successfully deploying as a way to help retailers… [Read More]

The tangible value of a customer who buys at your establishment is greater than you think Business consultant Robbie Brown, who has an extensive background in retailing, wholesaling, and distribution service, has been CEO of numerous companies in the shooting sports industry, including several retail chains and distribution companies. He’s a frequent roundtable moderator and speaker before industry trade shows, and has published hundreds of articles in various trade magazines. The following is just one of the articles he’s created for us (you’ll find all his articles at NSSF.org, under the Blog/Retailers drop-down menu at the top of the page). Enjoy…. [Read More]

The International Weapons Exhibition, IWA (Internationale Waffen Ausstellung),  in Germany was an ideal place to showcase the benefits of attending the SHOT Show In the last issue of Shot Business, I provided you with a wrap-up of this year’s SHOT Show. We took some time right after the show to gather the numbers for our annual SHOT Show survey—and we’re pleased to say that the satisfaction rating remains at a tremendous high, one made all the more impressive considering to the size of the show. Then we headed across the Atlantic to take in a gobal view of the firearms industry… [Read More]

The National Safety Council’s “Injury Facts—2017 Edition” shows that the number of fatal firearms accidents dropped 17 percent from 2014 to 2015, to 489, the lowest total since record-keeping began in 1903. That’s about three-tenths of 1 percent of the 146,571 total accidental deaths from all other listed causes, which are up 8 percent from 2014 to 2015. The decrease, which was the largest percentage decline of any category, came in a year that saw record firearms sales to many millions of Americans. “This latest release shows that the vast majority of the 100 million American firearms owners meet the… [Read More]