Volume 25, Number 6 October/November 2017


Hiring firearms range instructor: In-house or contract? Your entire team of instructors and retail staff are responsible for the success of your training program, but the instructors, of course, are crucial. They must be more than good teachers. They are there not just to impart knowledge, but to support your store. A good firearms training instructor will also be skilled in selling without sounding like a used-car salesman. It is very important to empower your instructors with the knowledge and training to answer questions about gear and accessories while also having the ability to direct students to specific products and… [Read More]



Moving from hunting to home defense Lessons learned in our From the Counter column will be drawn from an array of regions with diverse market economies in an era of political change. While this column has focused on larger retailers in the past, this month we’ll visit with a small storefront, Kirkwood Outfitters, in the Heartland. Kirkwood Outfitters, Kirkwood, Missouri Opened in 1994, this independent dealer is located in western suburban St. Louis County, in one of the wealthier zip codes in the country (yes, country). Originally focused on hunting, home defense, and military surplus, Kirkwood Outfitters concentration today has changed… [Read More]

As the firearms industry’s trade association, NSSF’s primary focus is its members. As such, we’ve tailored our new website’s focus to be approximately 80 percent for the members and 20 percent for the shooting public. Our members and their customers will be excited to easily find the new Where to Shoot, Where to Hunt, and Where to Buy applications from either the large callouts on the Home page, the consumer menu triggered in the upper right of the screen, or, in the case of Where to Shoot, by clicking the target icon in the header. Each of these three has been… [Read More]

August was a busy month for NSSF’s range evaluation staff, with facilities across the country requesting evaluation. Seven ranges made the top Five-Star grade, including California’s Poway Weapons & Gear Range; Vandalia Range and Armory, in Ohio; On Target Range and Tactical Training Center and Maxon Shooter’s Supplies and Indoor Range (both in Illinois); Carolina Sporting Arms, in the Charlotte area of North Carolina; Nashville Armory, in Tennessee; and Colorado’s Bristlecone Shooting, Training, and Retail Center. A Range interested in applying for evaluation under NSSF’s Star-Rating Range Program should visit nssf.org and click on the Ranges heading at the top… [Read More]

NSSF in July praised North Carolina Gov. Roy Cooper for signing his state’s bipartisan Sunday hunting expansion legislation. The legislation—HB 559, Outdoor Heritage Enhanced—improves upon the Outdoor Heritage Act passed in 2015, and creates additional opportunities for North Carolina sportsmen and women. “Many hardworking hunters without access to private hunting lands will benefit by being able to participate with their children in the precious limited time available during their favorite hunting seasons,” said Lawrence G. Keane, NSSF senior vice president and general counsel. “We thank Gov. Roy Cooper for standing with North Carolina sportsmen and women by removing barriers to… [Read More]

During April, May, and June, federal prosecutors brought unlawful possession charges against 2,637 people, mostly convicted felons, according to the Justice Department. During the same period in 2016, prosecutors working in the Obama administration charged 2,149 people. There was also a 10 percent increase in the number of prosecutions for using a firearm in a crime of violence or drug trafficking. Attorney General Jeff Sessions said in a statement that, “Following President Trump’s Executive Order to focus on reducing crime, I directed federal prosecutors to prioritize taking illegal guns off of our streets, and as a result, we are now… [Read More]

NSSF, along with the Firearms Import Export Round Table (F.A.I.R.) Trade Group, hosted its 16th Annual Firearms Import Export Conference this past August in Washington, D.C. The conference focused on ensuring compliance for sales, record keeping, trade controls, export documentation, and understanding International Traffic in Arms Regulations (ITAR). NSSF thanks its many industry members and associates for their support of this event, including Platinum sponsor Magpul, Gold sponsor Reeves & Dola, LLP, Silver sponsors Mark Barnes & Associates and TLR, and Bronze sponsors A.N. Deringer; Associated Services in Insurance/Firearms Insurance Agency; Bradley Arant Boult Cummings, LLP; OCR Services, Inc.; Orchid… [Read More]

Info to help you sell to hunting’s biggest demographic With the year at the halfway mark and summer under way, firearms retailers across the country are beginning to shift their inventory to prepare for the upcoming hunting seasons. While every year your regulars come into your store for their annual box of sighting-in ammo and maybe a new pair of boots for the colder months, there are many more hunters out there who are tapped into all the current hunting technology and looking to upgrade. Those equipment upgrades—whether guns, optics, clothing, treestands, decoys, or dozens of others—can be your year’s silver… [Read More]

Mark your calendars for 2018 SHOT Show events! We’re now just a little more than three months away from the 2018 SHOT Show. This coming show is a milestone for us. It’s our 40th anniversary, and we’ve come a long way since our humble beginnings at that first show, in St. Louis, in 1979. I don’t know that anyone back then could have envisioned the evolution SHOT Show would take to what has now become SHOT Week. That means there’s a lot to celebrate, and the best way we can do that is by having the best SHOT Show ever…. [Read More]