Volume 25, Number 3 April/May 2017



OR USiA, St. Helens This company specializes in a mix of military and overseas retail customers. The organization sent six employees to the 2017 SHOT Show looking for a diverse group of products. SHOT Show planning is serious business for executive director Eric Held. “I arrive a week before the show opens and often stay a week later planning our meetings. Because we do so much work in overseas retailing, SHOT is a must for our company,” he said. Although  planning is key for this manager, the SHOT Show’s United States Commerce Display area is a must stop. “The U.S…. [Read More]



MO Kirkwood Outfitters, Kirkwood Located in west St. Louis County, this independent keeps an average of 350 hunting and home-defense guns. Owner Dave Hart regularly attends SHOT Show in order to make deals and support the store’s busy MSR business. Stops included H&K, Smith Sports, and Patriot Arms. “Trump offers a calming future for our industry. I see demand for a more price-sensitive MSR during the 2017 season,” he said. Handgun booths included Ruger, Smith, Glock, and Les Baer. One of the longest visits for this retailer was at Mossberg for home-defense rifles and bolt-action rifles. Hart also said that… [Read More]

NY AX Tactical, Utica Located in the heart of Upstate New York, this retailer / manufacturer sent five staff members to Vegas for the fifth year in a row. While working the SHOT Show, this group has found it necessary to execute a plan. “We have our list pretty well tuned before we hit the floor. There’s a lot of ground to cover. We divide the appointments between the retail and manufacturing sides,” said partner Paul Fostini. As for retail, there were some extended visits to Benelli, FNH, and Kimber. Law enforcement booths also attracted attention. Fostini said he was surprised… [Read More]

FL The Bullet Hole, Sarasota Founded in 1947, this retailer displays up to 800 firearms. The store sent three employees to SHOT with an eye toward locating new hunting products. “New product is always the goal,” said owner Francis Misantone. “If I miss a show, I feel like I don’t know what’s going on. If I don’t know what’s new, I am really letting down my clientele and, in turn, costing the shop cash,” he said. While MSRs are always in the mix, Misantone still enjoys the classic shotgun. “I love going to a booth like Blaser and feeling the… [Read More]