January/February 2024
From the Cover
Samson Manufacturing is the leading manufacturer of top-tier firearms parts and accessories, proudly serving as a trusted U.S. Government Defense contractor (Cage 037R7). Driven by a dedication to excellence and innovation, they have made a name for themselves in the industry by consistently delivering superior quality and value to commercial, military, law enforcement and OEM markets since 1994.
News Briefs
Rothco Grows Its CCW Line
Rothco introduced the Concealed Carry Woobie Jacket continues with the progression of the iconic Woobie collection, ranging from a field-proven military poncho liner to a mid-weight jacket.Celerant Re-Starts Automated Ordering and Product Feeds
Dealers can now resume using MGE Wholesale’s dealer services through Celerant’s retail software to increase both store and online sales.Mission First Tactical Launches Belly Band Ultralite
This new belly band holster was specifically designed without additional storage and engineered for smaller carry firearms.Retay USA Releases 20-Gauge Shotgun
The shotgun is built on a full-size 20-gauge frame and fitted with a shortened stock designed to accommodate four shims that allow a shooter to adjust the length of pull for a perfect fit.Walther PD380: Covert Carry, Reimagined
With a legacy that spans generations, Walther has once again set a new standard with the PD380, a compact .380 ACP pistol that embodies the perfect fusion of power and ease of use.Taurus USA Reintroduces the 917C
The Taurus 917C was popular with customers thanks to its compact size, easy shooting characteristics, and full-length accessory rail.Using End Caps to Boost Sales
A key element to increasing sales is where and how essentials like bore cleaners and disposable wipes are positioned in your store.Samson Manufacturing Gives New Life to Ruger’s Mini-14
Samson A-TM stock duplicates the design of the factory folding stock Ruger used on the Mini-14.Savage Arms Licensed Apparel and Gear Now Available
The new line is comprised of hunting apparel, camping equipment, and lifestyle apparel. Several items are available via savageBasecamp.com with additional SKUs coming on weekly.Falco Holsters Unveils New Dealer Program
The program showcases dealer-only Falco Multifit holsters, streamlining SKU management and optimizing retail space utilization.
Columns
Five Minutes With… Steve Kramer, Vice President, Marketing, Springfield Armory
At Springfield Armory, product is king, and developing exciting new products is the locomotive engine of growth.Editor’s Note — Safe Spaces
Secure storage of guns is a key component of firearms ownership.FYI — Miracle Oil
Best known for the original formula Ballistol Multi-Purpose Oil, which was developed in 1904, a tried-and-true formula still works wonders.
Departments
The Simple Truth – Civic Duty
When you get an opportunity to promote the shooting sports in your community, jump in with both feet.
What’s Selling Where Jan/Feb 2024
All across the U.S -- Idaho to Georgia; Cali to Connecticut. See which guns, ammo and accessories are hot at retailers in each territory across the country.