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News Briefs
Davidson’s Adds Traditions Performance Firearms To Its Product Lines
The firearms wholesaler will now carry the company's muzzleloaders, black powder revolvers, DIY kits, and centerfire rifles.
By
The Editors
New Products
Savage Introduces Rascal Minimalist Youth Rifles
These trainer guns in .22 LR have the same lines as their larger rimfire brethren
By
David Maccar
New Products
Vortex Releases AMG UH-1 Gen II
The new holo sight allows for quick transitions between night-vision and daylight performance
By
The Editors
News Briefs
Gearing Up For The Henry 180 At Road America
The NASCAR Xfinity Series Race to Include Custom Trophy Rifles, Giveaways, Free Admission for Frontline Healthcare Workers & Veterans, and a New Livery for Chase Briscoe
By
The Editors
Good Stuff
Good Stuff
Good Product: Rite in the Rain D.O.P.E. Logbook
Give your customers this great option for saving critical rifle data in a simple, waterproof format
By
Michael R. Shea
Good Stuff
Danner’s First Mountaineering Style Boots are Great Hunters
The new Danner Thorofare is perfect for the backcountry.
By
Phil Massaro
Good Stuff
Selling Throw Levers
A quality throw lever could make or break the sale of a scope with a stiff magnification power adjustment ring.
By
Joseph Albanese
Firing Line
SALES GUIDE: Benelli’s New Bolt Action ‘Lupo’ Rifle
To most people, Benelli means ‘shotgun.' Here’s how to sell them on the company’s first ever centerfire rifle, feature by feature.
By
Joseph Albanese
Good Stuff
Game Changer: TrueTimber Inflatable Ground Blind
This new concept in ground blinds replaces the typical shock-corded poles with inflatable air bladders, saving a ton of bulk and weight.
By
Joseph Albanese
Good Stuff
Hodgdon’s Triple Seven FireStar Pellets Boost Muzzleloader Performance
It may just be the next best thing to magic when it comes to downing game
By
Wayne Van Zwoll
ADVERTISEMENT
LATEST NEWS
New Products
Vortex Releases AMG UH-1 Gen II
News Briefs
Springfield Armory 1911 RONIN 4.25” 1911 Now Shipping
News Briefs
Winchester Releases Several Models in New TrueTimber Prairie Camo
News Briefs
Amend2 Introduces First Polymer 6.5 Grendel Magazines to Market
News Briefs
Henry Raising Funds for Family of 2-Year-Old Cancer Victim
New Products
Benchmade Expands, Refreshes HUNT Line
New Products
Savage Now Building Southpaw Precision Rifles
News Briefs
Garmin Releases Tactical Smartwatches with Solar Charging, Applied Ballistics Software
News Briefs
Springfield Hellcat Pistol Passes 20,000-Round Mark
New Products
Savage Introduces Rascal Minimalist Youth Rifles
These trainer guns in .22 LR have the same lines as their larger rimfire brethren
By
David Maccar
News Briefs
Davidson’s Adds Traditions Performance Firearms To Its Product Lines
The firearms wholesaler will now carry the company's muzzleloaders, black powder revolvers, DIY kits, and centerfire rifles.
By
The Editors
News Briefs
Gearing Up For The Henry 180 At Road America
The NASCAR Xfinity Series Race to Include Custom Trophy Rifles, Giveaways, Free Admission for Frontline Healthcare Workers & Veterans, and a New Livery for Chase Briscoe
By
The Editors
New Products
Vortex Releases AMG UH-1 Gen II
The new holo sight allows for quick transitions between night-vision and daylight performance
By
The Editors
What's Selling
How Retailers Handled Spring COVID-19 Disruptions - June, 2020
We conducted a survey earlier in the spring to see how retailers were handling the unprecedented situation created by the pandemic.
Peter M. Mathiesen
News Briefs
XS Sights Introduces New Line Extensions
The Gen2 DXT2 Night Sight line has been expanded and joins the newly introduced DXW2 sights for SIG, Glock, S&W models.
By
The Editors
NSSF Update
To Hastag, or Not To Hashtag?
Are hashtags killing your social media reach?
Hannah Stonehouse Hudson
News Briefs
Savage Releases 4 Rifles in .300 PRC
These rifles lets hunters and target shooters take advantage of the hot new long-range chambering.
By
The Editors
News Briefs
Davidson’s Adds D&H Tactical To Its Product Lines
The wholesaler will now carry D&H Tactical magazines.
By
The Editors
News Briefs
Winchester Expands Components Line, Updates Packaging
New additions include USA Ready match-grade primers, .350 Legend brass and bullets, .450 Bushmaster brass, and 6.5 Creedmoor bullets
By
The Editors
ADVERTISEMENT
News Briefs
Davidson’s Adds D&H Tactical To Its Product Lines
The wholesaler will now carry D&H Tactical magazines.
By
The Editors
News Briefs
Winchester Expands Components Line, Updates Packaging
New additions include USA Ready match-grade primers, .350 Legend brass and bullets, .450 Bushmaster brass, and 6.5 Creedmoor bullets
By
The Editors
Good Stuff
Good Product: Rite in the Rain D.O.P.E. Logbook
Give your customers this great option for saving critical rifle data in a simple, waterproof format
By
Michael R. Shea
News Briefs
SIG Adds New Subsonic .300 BLK Hunting Load
The new 205-grain load is part of the company’s Tipped Hunting line.
By
The Editors
ADVERTISEMENT
News Briefs
Yamaha Supports Navy SEAL Foundation
The company recently provuded a SxS to the NSWFF for aution at their annual fundraiser.
News Briefs
Marketing Firm: Federal is Top Rifle Ammo Brand
Southwick Associates surveyed more than 20K hunters and shooters online and Federal led in the rifle ammo category.
By
The Editors
News Briefs
Top 10 Pointers for a Marketing Plan
Are you engaged in marketing? You should be.These tips can help you start or expand your efforts.
By
Michael D. Faw
News Briefs
USIQ Offer Logistic and Sales Solutions for Gun Industry Manufacturers
The company offers strategies for sales, marketing, warehousing, and product managment—it also handles import and export.
By
Bill Miller
News Briefs
Ballistic Apps: Removing the Guesswork from Long Range Shooting
A good ballistic calculator is essential to long range success.
By
Robert Sadowksi
News Briefs
Surviving the COVID Shutdown
New tax programs can help retailers weather the storm.
Mark E. Battersby
Features
BPI: Finding New Lanes to Serve Shooters and Earn Money
To succeed in selling and making guns, take a page from the politicians’ playbook.
By
Wayne Van Zwoll
Features
Concealed Carry Gear You Should Stock
Stocking these items can help ease first-time customers’ anxiety a great deal.
By
T. Logan Metesh
