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Features
How to Sell Concealed Carry
It’s not about guns and gear. It’s about selling a lifestyle and a self-defense mindset.
By
Richard Mann
New Products
Benchmade Expands, Refreshes HUNT Line
Six new fixed blade models have been added to the line
By
The Editors
What's Selling
How Retailers Handled Spring COVID-19 Disruptions - June, 2020
We conducted a survey earlier in the spring to see how retailers were handling the unprecedented situation created by the pandemic.
Peter M. Mathiesen
News Briefs
Springfield Hellcat Pistol Passes 20,000-Round Mark
The same pistol that endured a 10,000-round torture test last year has logged another 10K rounds.
By
David Maccar
Good Stuff
Good Stuff
Good Product: Rite in the Rain D.O.P.E. Logbook
Give your customers this great option for saving critical rifle data in a simple, waterproof format
By
Michael R. Shea
Good Stuff
Danner’s First Mountaineering Style Boots are Great Hunters
The new Danner Thorofare is perfect for the backcountry.
By
Phil Massaro
Good Stuff
Selling Throw Levers
A quality throw lever could make or break the sale of a scope with a stiff magnification power adjustment ring.
By
Joseph Albanese
Firing Line
SALES GUIDE: Benelli’s New Bolt Action ‘Lupo’ Rifle
To most people, Benelli means ‘shotgun.' Here’s how to sell them on the company’s first ever centerfire rifle, feature by feature.
By
Joseph Albanese
Good Stuff
Game Changer: TrueTimber Inflatable Ground Blind
This new concept in ground blinds replaces the typical shock-corded poles with inflatable air bladders, saving a ton of bulk and weight.
By
Joseph Albanese
Good Stuff
Hodgdon’s Triple Seven FireStar Pellets Boost Muzzleloader Performance
It may just be the next best thing to magic when it comes to downing game
By
Wayne Van Zwoll
LATEST NEWS
News Briefs
XS Sights Introduces New Line Extensions
News Briefs
Davidson’s Adds D&H Tactical To Its Product Lines
News Briefs
SIG Adds New Subsonic .300 BLK Hunting Load
NSSF Update
To Hastag, or Not To Hashtag?
News Briefs
Winchester Expands Components Line, Updates Packaging
News Briefs
Yamaha Supports Navy SEAL Foundation
News Briefs
Savage Releases 4 Rifles in .300 PRC
Good Stuff
Good Product: Rite in the Rain D.O.P.E. Logbook
News Briefs
Marketing Firm: Federal is Top Rifle Ammo Brand
New Products
Benchmade Expands, Refreshes HUNT Line
Six new fixed blade models have been added to the line
By
The Editors
News Briefs
Springfield Hellcat Pistol Passes 20,000-Round Mark
The same pistol that endured a 10,000-round torture test last year has logged another 10K rounds.
By
David Maccar
What's Selling
How Retailers Handled Spring COVID-19 Disruptions - June, 2020
We conducted a survey earlier in the spring to see how retailers were handling the unprecedented situation created by the pandemic.
Peter M. Mathiesen
News Briefs
XS Sights Introduces New Line Extensions
The Gen2 DXT2 Night Sight line has been expanded and joins the newly introduced DXW2 sights for SIG, Glock, S&W models.
By
The Editors
News Briefs
Top 10 Pointers for a Marketing Plan
Are you engaged in marketing? You should be.These tips can help you start or expand your efforts.
By
Michael D. Faw
News Briefs
USIQ Offer Logistic and Sales Solutions for Gun Industry Manufacturers
The company offers strategies for sales, marketing, warehousing, and product managment—it also handles import and export.
By
Bill Miller
News Briefs
Ballistic Apps: Removing the Guesswork from Long Range Shooting
A good ballistic calculator is essential to long range success.
By
Robert Sadowksi
News Briefs
Surviving the COVID Shutdown
New tax programs can help retailers weather the storm.
Mark E. Battersby
Features
BPI: Finding New Lanes to Serve Shooters and Earn Money
To succeed in selling and making guns, take a page from the politicians’ playbook.
By
Wayne Van Zwoll
Features
Concealed Carry Gear You Should Stock
Stocking these items can help ease first-time customers’ anxiety a great deal.
By
T. Logan Metesh
Features
BPI: Finding New Lanes to Serve Shooters and Earn Money
To succeed in selling and making guns, take a page from the politicians’ playbook.
By
Wayne Van Zwoll
Features
Concealed Carry Gear You Should Stock
Stocking these items can help ease first-time customers’ anxiety a great deal.
By
T. Logan Metesh
Features
Concealed Carry Systems for Women
It pays to stock holster and clothing gear that help women stay armed and fashionable.
By
Eve Flanigan
Features
How to Sell Concealed Carry
It’s not about guns and gear. It’s about selling a lifestyle and a self-defense mindset.
By
Richard Mann
New Products
Hot Selling Handgun: Ruger-57
This 5.7x28mm pistol has a 20-round magazine and its low recoil and flat shooting make it a blast at the range.
By
David Maccar
New Products
Wilson Combat’s New 9mm WCP320
This pistol is born of a collaboration between Wilson and SIG Sauer building off the P320 chassis.
By
The Editors
New Products
Halo Optics Range Finders are Packed with Features
The XLR1600 and XLR2000 features 6X magnification and Auto Acquisition and Angle Intelligence.
By
The Editors
New Products
Good Glass: Leica Amplus 6 Riflescope
The Amplus 6 scope line features a 6X zoom and an illuminated reticle
By
The Editors
Editor's Note
Concealed Carry Retail, Simplified
There’s no need to complicate the selling process
By
Slaton L. White
FYI
The Importance of Simple Customer Service
“Retail-friendly policies like protecting the minimum advertised price ensure everyone wins”
By
Robert F. Staeger
News Briefs
Benchmade Levels Up Its Senior Leadership Team
Brand Adds VP of Marketing and Elevates Long-time Employees into Executive Vice President and Senior Sales Director Roles
By
The Editors
News Briefs
Grayboe Introduces Custom Inletting
The company now offers custom inletting on its stocks for a variety of custom actions, bottom metal, and barrel contours.
By
The Editors
