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Features
The State of Precision Shooting Gadgets
These cutting edge, high-tech tools will make your customers better precision shooters.
By
Michael R. Shea
Features
The Future of Firearms
The integration of electronics and advanced sensors is changing the shooting world.
By
Michael R. Shea
Features
These New Watches Are Just Smart Enough
They have the most necessary features of a smartwatch in a rugged package.
By
David Maccar
Features
Building the Perfect Turkey Gun from a Used Remington 870
Stocking a good selection of turkey-gun accessories will create a customer base that keeps coming back for more.
By
Phil Bourjaily
Good Stuff
Good Stuff
The 5.11 Covert Vest Draws No Attention
This nondescript, high-quality, no-frills garment was designed for Air Marshals and CCW holders
By
Michael R. Shea
Good Stuff
The Cure for Gun Room Clutter
MTM Case-Gard offers several innovative options to help shooters organize, safely store, and carry their gear
By
Brad Fitzpatrick
Good Stuff
5 Iconic Lever Action Rifles
Lever-action rifles won the West, and for good reason.
Aram Von Benedikt
Good Stuff
Good Product: Rite in the Rain D.O.P.E. Logbook
Give your customers this great option for saving critical rifle data in a simple, waterproof format
By
Michael R. Shea
Good Stuff
Danner’s First Mountaineering Style Boots are Great Hunters
The new Danner Thorofare is perfect for the backcountry.
By
Phil Massaro
Good Stuff
Selling Throw Levers
A quality throw lever could make or break the sale of a scope with a stiff magnification power adjustment ring.
By
Joseph Albanese
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LATEST NEWS
Features
These New Watches Are Just Smart Enough
NSSF Update
Geissele Automatics Donates 250,000 Face Masks to 2021 SHOT Show
New Products
Ammo Review: Federal HammerDown Lever Gun Loads
NSSF Update
New Form 4473 Use is Mandatory as of Nov. 1
Good Stuff
The 5.11 Covert Vest Draws No Attention
New Products
Brownells Releases BRN-180S Uppers in .300 BLK
NSSF Update
Hope for 2A Rights in California
NSSF Update
Why I Wouldn’t Miss SHOT Show
NSSF Update
Gun Demand: The Second Wave
Firing Line
Gun Test: Weatherby’s New Lightweight Backcountry Rifle
This gun is built specifically to serve the mountain-hunting crowd with specially tailored ergonomics, balance, and function.
Aram Von Benedikt
FYI
What the Pandemic Has Done to the Gun Business
Restrictions have changed how the industry conducts day-to-day operations, and has brough new customers into our stores.
By
Robert F. Staeger
Features
Building the Perfect Turkey Gun from a Used Remington 870
Stocking a good selection of turkey-gun accessories will create a customer base that keeps coming back for more.
By
Phil Bourjaily
Features
These New Watches Are Just Smart Enough
They have the most necessary features of a smartwatch in a rugged package.
By
David Maccar
Undercover Shopper
Scouring Savannah for a Pistol Red Dot
Are gun shops in Georgia prepared for the handgun optics boom?
By
The Editors
What's Selling
Handguns On Deep Backorder, MSRs Flying Out the Door
As the buying surge continues, many shops are waiting for popular handguns while carbines, MSRs, and shotguns have been selling like crazy.
By
Peter B. Mathiesen
Features
The State of Precision Shooting Gadgets
These cutting edge, high-tech tools will make your customers better precision shooters.
By
Michael R. Shea
News Briefs
SecureIt Gun Storage Has a Different Take on Gun Safes
“At our core, we view gun storage very differently. Storage needs to be congruent with why you own the firearm. How you store guns directly affects your safety and defensive capability.”
By
Barbara Baird
News Briefs
Tetra Offers Hearing Protection For Hunters, Target Shooters
Tetra’s electronic ear pro is specially tailored to the needs of hunters in different settings and shooters at the range.
By
The Editors
News Briefs
Celerant Supports Lipsey’s Firearms Dropship Program
With the new dropship integration, Lipsey’s dealers can take their business to the next level.
By
The Editors
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News Briefs
Davidson’s and Wilson Combat Partner for New PPE Carbine
The firearms is based on the WC-15 platform and is chambered in 5.56 NATO
By
The Editors
News Briefs
XS Sights Introduces Pink Big Dot Night Sight to Support National Breast Cancer Foundation
The pink version of the DXT2 Big Dot Tritium Night Sight is available through October
By
The Editors
Features
NSSF Mobilizes Gun owners with #GUNVOTE
The ballot box is key to protecting the Second Amendment
By
The Editors
Features
How Filson Leverages its Legacy
The storied company that has been making some of the toughest workwear in the world for decades reveres its past, but puts its faith in the future as well.
Brian R. Peterson
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Features
Why Firearm Retailers Must Embrace Social Media
It can be a daunting step, but it’s a necessary component in today’s highly competitive world.
By
Peter Suciu
Features
Managing Social Media as a Gun Shop or Shooting Range
Engaging with customers online can be challenging, but the results are worth the effort
Michelle Scheurmann
Features
The Future of Firearms
The integration of electronics and advanced sensors is changing the shooting world.
By
Michael R. Shea
Editor's Note
Technology is Changing What You Sell, How You Sell It
It can all have you feeling syptoms of “future shock.”
By
Slaton L. White
NSSF Update
5 Million People Became Gun Owners This Summer!
According to an NSSF survey, 40 percent of summer sales were conducted to first-time gun owners.
By
The Editors
News Briefs
Veridian Debuts New EON Optics Red Dot Series
The two new red dots off rapid target acquisition in robust and compact packages
By
The Editors
News Briefs
Blackwater Releases AR-Style Sentry 12 Pump-Action Shotgun
This box-mag-fed 12 gauge is designed for law enforcement, home defense, and hunting
By
The Editors
News Briefs
Springfield Gets Into Hunting Bolt Guns with New Model 2020 Line
The Model 2020 Waypoint is the first entry and it carries a 0.75″ MOA accuracy guarantee
By
The Editors
