Realtree Welcomes Bobby Redfern as Director of Marketing Technology

COLUMBUS, Georgia – ​Realtree announced today the hiring of Bobby Redfern as the company’s Director of Marketing Technology. Redfern has a strong background as a marketing professional, digital strategist and media buyer with more than 10 years of experience developing and executing performance-driven campaigns and global consumer research for many outdoor and Fortune 500 brands.

“I’m grateful and excited for the opportunity to join the Realtree family,” said Redfern. “There is a huge opportunity to expand our digital footprint and engage our partners, retailers, and consumers in so many new and exciting ways. It’s full steam ahead from here.”

Bobby Redfern will lead the strategy and execution of Realtree’s marketing efforts across the broad scope of digital technologies including websites, social media marketing, Realtree-sponsored digital campaigns and outside advertising.

“Bobby has consulted with Realtree in the past and proved an extremely valuable asset to our company-wide digital growth,” said Realtree SVP Brad Schorr. “Realtree intends to stay on the cutting edge of new technologies, and few are better prepared than Bobby to make sure we do that in the best ways possible.”