CBC USA Taps Reticle Marketing Group for Marketing and Communications

November 20, 2017 (Minneapolis, MN) – CBC USA today announced that it has named Reticle Marketing Group agency of record across multiple marketing services disciplines. Reticle will lead advertising, digital and social media, public relations, experiential marketing and design strategies for the Minneapolis-based importer of Magtech, Sellier & Bellot and MEN ammunition.

“Reticle is unwavering in its commitment to bold, brave ideas. Their capabilities in public relations, advertising and digital media make them uniquely equipped to bring innovative solutions to what we’re trying to achieve,” said Mike Fisher, vice president, sales and marketing, CBC USA. “We are excited to partner with them to write the next chapter in CBC USA’s transformation to a leading provider of ammunition in the United States.”

“CBC has an incredibly rich story to tell as a global leader in ammunition manufacturing,” said Joe Houser, principal, Reticle. “We look forward to telling the stories of Magtech, Sellier & Bellot, and MEN ammunition to elevate and promote these powerful brands.”

Media Contact:
CBC USA, Magtech, Sellier & Bellot and MEN ammunition
Joe Houser  jhouser@reticlerocks.com, 612-749-9352

CBC USA is one of the largest importers of small-caliber ammunition in the United States shooting sports market. They import four globally-recognized brands: CBC, MEN, Sellier & Bellot, and Magtech. CBC has a manufacturing footprint that spans Latin America and Europe, maintaining five manufacturing facilities, including three in Brazil, one in Germany and one in the Czech Republic.