Source Outdoor Group Named Agency of Record for HatsanUSA

Bentonville, AR (October 22, 2018) – HatsanUSA, Inc., the U.S. division of Hatsan Arms Company, is pleased to announce Source Outdoor Group of Gainesville, Georgia, as their primary communications agency. This partnership will allow Source Outdoor Group to leverage media outreach, digital publicity tactics, content placement, and strategic marketing to maximize the growth of both the Hatsan airgun and Escort shotgun lines.

“We believe this partnership with Source Outdoor Group will help our brands continue to grow in this competitive marketplace,” said Blaine Manifold, CEO/President of HatsanUSA, Inc. “As our new marketing partner, Source Outdoor Group will help translate the growth strategies for our brands into communications programs that drive results, regardless of discipline or media channel.”

Founded in 1976 in Izmir, Turkey, Hatsan is a family-owned company that has built its brands and innovative product lines through a commitment to superior craftsmanship, quality materials and a 100% vertically integrated manufacturing process. HatsanUSA, Inc. provides U.S. customers the opportunity to experience the exceptional quality, value and hard-hitting performance of both Hatsan airguns and Escort shotguns.

“The Hatsan and Escort brands are highly regarded for their quality, reliability and performance,” said Aaron McCaleb, President/Owner of Source Outdoor Group. “We look forward to contributing to their brands through meaningful marketing, content, and communication strategies.”

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