Partners In Conservation

First Lite, a brand whose passion for building premium hunting apparel is rivaled only by its commitment to conservation, is now partnering with Leupold & Stevens, a leader in the premium optics category and longtime conservation advocate. The companies are donating 5 percent of sales from all new Leupold BX-4 Pro Guide HD 10×42 and 12×50 binoculars with First Lite Fusion body armor to Backcountry Hunters & Anglers. The program highlights the brands’ shared commitment toward protecting and conserving America’s public lands for current and future generations of sportsmen and women. Backcountry Hunters & Anglers is a non-profit sportsmen’s organization that looks to preserve North America’s outdoor heritage of hunting and fishing through public education and advocacy.

First Lite and Leupold are partners in a joint conservation effort to support Backcountry Hunters & Anglers.

“Like so many of our peers in the industry, including Leupold, we recognize that not only our livelihoods but our way of life depends on access to public lands on which to hunt, fish, and recreate,” says Ryan Callaghan, First Lite director of conservation and public relations. “This collaboration is one part of a concerted effort by First Lite to support those in the trenches, like BHA, who are giving a voice to our public lands, waters, and wildlife.”

The BX-4 Pro Guide HDs are built around the Leupold Twilight Management System. The specialized lens coatings allow users to glass longer during the early predawn hours to well past dusk, while an open-bridge design and durable aluminum body, wrapped with First Lite’s proven Fusion camouflage pattern, is both comfortable to hold and lightweight enough for easy carrying. Completely waterproof, BX-4 models are backed by Leupold’s Full Lifetime Guarantee.

"No other optics company does more for sportsmen's rights and conservation across the U.S. than Leupold & Stevens Inc.," says Zach Bird, observation product manager for Leupold. "We're committed to protecting and conserving our nation's public lands and are honored to team up with First Lite to create an outstanding product, with 5 percent of all proceeds going directly to Backcountry Hunters & Anglers. This partnership is just one of many steps we're taking to advance this important cause." (;