Crimson Trace Fills Key Sales Positions

(Wilsonville, OR)—Crimson Trace, America's recognized leader in establishing laser sighting systems as standard equipment on concealed-carry and personal defense firearms, has hired three new employees into the company's Sales Department. These new positions include a transfer for long-term Crimson Trace employee Kevin Lahart from the company's customer service department, the re-employment of former RSM Bill Misch and the hiring of Tanner Clark.

“Crimson Trace is excited to grow our sales efforts, and filling these key positions will help the company better serve dealers and our rapidly expanding customer base,” said Donald Wright, Crimson Trace Director of Commercial Sales. “As we expand our sales force, and continue our market share growth in the laser sight and personal protection markets, Lahart, Misch and Clark will help us achieve many goals resulting in more on-the-store-shelf presence.” Crimson Trace offers nearly 200 laser sighting systems in the Lasergrips®, Laserguard®, Lightguard®, Rail Master® and other platforms. The company sells the industry’s largest selection of red laser sights and a rapidly growing group of green laser sight products.

Kevin_Lahart Bill_Misch Tanner_Clark
Kevin Lahart Bill Misch Tanner Clark

Lahart, who has been with Crimson Trace more than eight years, will be based at the Crimson Trace headquarters in Wilsonville, Oregon, and will cover much of the West. Misch will cover Texas and Oklahoma and Tanner will focus on the Southeast Central region (TN, AR, LA, MS, and AL). Crimson Trace RSMs are responsible for developing territory sales plans and goals, establishing area business plans, and building a regional dealer base. These new sales department staff will also focus on enhancing distributor and dealer relationships and conduct training with in-store staff, regional distributors and gun range staff.

To better serve customers and dealers, Crimson Trace has divided the United States into eight distinct sales territories. Full details about those sales territories, the sales representatives and the company's vast network of dealers can be found at .

For more than two decades, Crimson Trace has provided America's gun owners with the industry's largest selection of award-winning laser sight products. The company's diverse product groups deliver state-of-the art design and reliable performance that gun owners everywhere trust. The company is also widely known for providing first-class customer service and a Free Batteries for Life™ program. All Crimson Trace products are Proudly American. Full details are at or available by calling 800-442-2406.