PORTLAND, OREGON (November 7th, 2016) – Gerber, a category leading producer of personal knives, tools, and gear, announced today that it has promoted Tom Diefenderfer to VP of Sales, Americas.

“Tom has been with Gerber since March of 2013 and has made tremendous contributions to our business by growing the Home Center, Hardware, and Industrial channels.” said Rob Kass, President of Gerber. “Tom has consistently demonstrated a passion for achieving company goals balanced by a disciplined approach to planning and team development. We look forward to his continued contributions as part of our Leadership Team.”

Tom will oversee the Gerber sales organization in the Americas, including internal directors, managers, coordinators, the customer service team, as well as Gerber’s external sales partners. He will report directly to Gerber president Rob Kass.

“The Gerber sales team is a collection of passionate, experienced professionals with an incredible amount of ambition,” said Diefenderfer. “I’m thrilled with the opportunity to lead the team and elevate the Gerber brand and category across our channels.”

Gerber is a leading global supplier personal knives, multi-tools and problem-solving gear. Built on the pillars of craftsmanship, innovation, an unrelenting commitment to quality and service to others, the trusted brand features a diverse portfolio of equipment for recreational and professional end users.