LaserMax launches training program from Experticity

August 5, 2015 (Rochester, NY) – LaserMax, the principal innovator of laser sights for firearms, has partnered with Experticity to engage its most influential brand experts through Experticity's knowledge and incentives network. With 3point5, LaserMax will be able to empower sales associates with the knowledge they need to impact buying conversations. The network also incentivizes associates with exclusive discounts on LaserMax products upon completion of a given training. LaserMax will be able to better accomplish its primary objectives of driving sales and facilitating premier buying experiences for customers through passionate brand advocates on the sales floor.

“The people who have the most brand and product knowledge have the greatest impact on buying conversations,” said John Reagh, Senior Vice President of Sales at Experticity. “We’re excited to help LaserMax increase sales by arming sales associates with the expertise needed to give customers better buying experiences.”

Consisting of two concise modules, 3point5 educates sales associates about LaserMax's unmatched portfolio of ruggedized lasers, lights and firearm accessories, which stem from over 25 years of experience. "With significant turnover at most retail counters, keeping staff trained and knowledgeable is more challenging than ever," said Chris Tinkle, Chief Sales Officer at LaserMax. "We see 3point5 as the best vehicle to create retail sales experts that are confident in customer interactions." Retail associates are encouraged to visit to register.

Complete information on LaserMax products is available at, or by phone at (800) 527-3703. For the latest LaserMax news, follow LaserMax on Instagram, Twitter, Facebook, and YouTube.