Leica Sport Optics USA Restructures

Leica Sport Optics recently announced changes to its sales and marketing structure for the North American operation. Moving forward, Leica has shifted sales representation to an internal, employee-based structure. This direction will allow dealers to have dedicated Leica employees as their primary source of sales support and product information. To further this aim, Leica has hired industry veteran Brian Smith as director of Sport Optics. In his new role, he will be responsible for all aspects of the Sport Optics division for North America.

“I am truly blessed to have been put in the position of heading up such a reputable team,” Smith says. “I look forward to building upon the solid foundation that has established Leica as a global leader in the sport optics industry.”

In addition, Ryan Trenka joins the team as key accounts manager, responsible for Leica's key accounts, including NBS and Sports Inc. buying groups. Other appointments include exhibits manager/product specialist John Bedlion, who is responsible for event planning, and national accounts manager Brian Bell, who handles national-level accounts. (leica-sportoptics.com)