NSSF’s Larry Keane kicked off a month-long awareness campaign in June warning would-be straw purchasers: “Don’t Lie for the Other Guy.” Keane was joined by the Bureau of Alcohol, Tobacco, Firearms, and Explosives (ATF); U.S. Attorney’s Office; Michigan State Police; sheriffs from Oakland, Wayne, and Genesee Counties; and the Detroit Police Department. A press conference was held at Bass Pro Shops, where it was noted that firearms retailers are the front line in preventing straw purchases. The message of the month-long campaign warns that buying a firearm for someone who can’t pass a background check brings 10 years in jail and up to a $250,000 fine. “Don’t Lie for the Other Guy” is funded by the firearms industry and conducted in partnership with the ATF. The ATF chose Detroit for this campaign, as it has done for 20 years.