Sentinel Capital Acquires GSM

Sentinel Capital Partners, a private equity firm that invests in promising companies at the lower end of the mid-market, recently announced its acquisition of GSM Outdoors, a leading provider of technologically advanced accessories for the hunting, sport shooting, and outdoor enthusiast markets. Terms of the deal were not disclosed.

GSM Outdoors is known for providing technologically advanced accessories for the hunting and shooting sports.

Headquartered in Grand Prairie, Texas, GSM Outdoors has a broad portfolio of innovative hunting and sport shooting products. GSM’s industry-leading brands include Stealth Cam, Walker’s, Cyclops, Western Rivers, American Hunter, HME, and Bullseye. GSM sells through a diverse mix of channels, including online retailers, sporting goods stores, mass merchants, outdoorsmen retailers, farm and fleet stores, and distributors across the U.S. and Canada.

“GSM Outdoors has an extremely passionate, talented, and committed management team that has built a strong platform of coveted brands,” says John Van Sickle, a partner at Sentinel. “GSM is an industry leader and innovator, and is driving growth through developing innovative, high-quality products. GSM is positioned as a vendor -of choice with leading retailers and has a highly engaged consumer enthusiast following. Importantly, GSM’s management has created a culture of success and has positioned GSM as a consolidator of choice in the large and highly fragmented hunting and sport shooting accessories market.”

"We are very pleased to partner with Sentinel as we execute the next phase of our growth," says GSM CEO Eddie Castro. "We have an incredibly committed and competitive culture, and are passionate about our brands and the customers we serve. Our enthusiast end-user base is loyal and growing. We plan to leverage Sentinel's extensive experience investing in specialty consumer businesses and making add-on acquisitions to continue our strong growth trajectory." (