SPG, Carhartt Join Forces

Signature Products Group (SPG) is entering a licensing partnership with Carhartt, America’s premium workwear brand since 1889. Beginning in spring 2019, SPG will create a new line of pet products to outfit the country’s hardest-working pets.

“We are excited to partner with an iconic brand like Carhartt, and we look forward to creating some of the best pet gear on the market,” says Dusty Zundel, chief executive officer at SPG. “Carhartt is a brand that I’ve admired for years, and I know customers will be proud to have this offering for their pets.”

Carhartt and SPG will work together to produce pet products with the quality and durability that has become synonymous with the workwear brand. Carhartt consumers will soon be able to purchase a refreshed collection of classic collars, leashes, coats, and bedding, along with many new rugged products for hardworking pets.

“The hardworking men and women who wear Carhartt expect the same rugged durability when they shop for their pets,” says Randy Meza, director of licensing at Carhartt. “Partnering with SPG will provide us with a great opportunity to offer first-class products to our consumers’ four-legged friends.”

The new pet products will be available for purchase in spring 2019 at Carhartt.com, in each of Carhartt’s 29 company stores, and several additional retail locations where Carhartt is sold.