Celerant Supports Lipsey’s Firearms Dropship Program

With the new dropship integration, Lipsey’s dealers can take their business to the next level.

The outside courtyard of Lipsey's.
The outside courtyard of Lipsey's.NSSF

Celerant Technology, a provider of innovative retail solutions for the outdoor industry, recently announced an expanded integration with Lipsey’s new Firearms Dropship Program. As one of the largest independently owned wholesale firearm distributors in the country, Lipsey’s has partnered with Celerant for many years to provide its dealers with innovative and compliant retail technology. Now, with the new dropshipping integration, Lipsey’s dealers can take their business to the next level by offering “endless aisles” in stores and online.

Through Celerant’s pre-existing integration, FFL dealers can display Lipsey’s available inventory on Celerant’s eCommerce platform and in-store kiosks by pulling in live product feeds that include product name, description, images, SRP, stock levels, and dropship firearm accessories. By integrating with Lipsey’s new Firearms Dropship Program, dealers can continue to offer an endless aisle of firearms, ammo, and accessories in stores and/or online. The program also lets dealers offload order fulfillment to Lipsey’s for firearms and non-firearm items. After a customer places an order, the dealer can either fulfill the order using its own inventory or automatically route the order to Lipsey’s for dropshipping.

As always, Lipsey’s can dropship non-firearm orders directly to the customer. In addition, with this new program, Lipsey’s can now dropship firearms to the dealer’s store or another FFL location (using Celerant’s online FFL locator) for customer pickup. This allows FFL dealers to offer many more products in stores and/or online while reducing their overhead by eliminating the need to stock or ship additional merchandise.

“We’re excited to offer firearm dropshipping as another value-added service to Lipsey’s dealers, backed by our superior customer service and efficient shipping,” says Aaron Keating, Lipsey’s vice president of technology and chief information officer. “Celerant’s complete solution, including point-of-sale kiosks and eCommerce, allows our dealers to offer the entire Lipsey’s catalog both online and in stores.”

Celerant offers two ATF-compliant retail solutions that seamlessly integrate with Lipsey’s: Cumulus Retail, an affordable and powerful point-of-sale and eCommerce solution for small businesses, and Stratus Enterprise, a custom omnichannel commerce platform with advanced features. In addition to endless aisles, dealers can leverage Celerant’s point-of-sale solution to import Lipsey’s product catalog and automatically reorder inventory, without manual data entry. Celerant also offers a digital A&D book and e4473 integrations to help dealers comply with ATF and local laws.