Let’s start with one of the classic deer rifles, the Marlin 336C in .30-30. In 1949, this lever gun was advertised for $61.45, creeping up to $89.95 in 1965, and $694 today. It seems like quite the drastic increase for the same rifle, but that $61.45 in today’s dollars is right around $704. In 1957, a Remington 870 Wingmaster would cost you $85.95, going up to $847 today, a bit over the inflation adjusted price of $787. Another American Staple, the Ruger 10/22’s price tag read $54.50 in 1965, that’s $445 today, but you can pick up the same model carbine for $309.