Leupold Launches Premium Eyewear Line

The glasses are designed, machined, and assembled in the U.S. and will be available in the spring.

Leopold Premium Eyewear
The new line of Leopold Premium Eyewear will be available in the spring with prescription options available in the fall. Peter B. Mathiesen

Leupold & Stevens used the 2020 SHOT Show to debut its new line of performance eyewear. The glasses will be available this spring. Designed, machined, and assembled in the United States, the performance eyewear line takes full advantage of 113 years of optics engineering and manufacturing expertise. Prescription eyewear will be available by fall 2020.

All five styles are made from lightweight, ballistic-rated materials and ship with scratch-resistant polarized lenses. Three of the five styles—the Packout, Switchback, and Tracer—meet or exceed ANSI Z87.1 high-velocity industry impact standards for eye protection.

All five styles share features, including infused polarized lenses, ideal for use on the water or in the field. Leupold’s Guard-ion hydrophobic coating will shed dirt, water, and fingerprints for a clear, crisp image, while the Diamondcoat-hardened lenses reduce surface scratches. A no-slip bridge design provides all-day comfort with soft-touch rubber bridge pads. Daylight Max technology, meanwhile, provides complete UV protection for optimal performance in any environment.

Leopold Premium Eyewear
The Leupold logo on the arm of the company's new eyewear.Peter B. Mathiesen

“Whether you’re on the range each weekend, hiking a ridge looking for a trophy bull, or just driving to work every day, our performance eyewear line has something for you, and every model is designed, machined, and assembled right here in the USA,” says Zach Bird, product line manager for Leupold & Stevens, Inc.

Leupold will be distributing this new line throughout its dealer network. SRPs start at $160. “This will be the first time many of our dealers will be selling premium eyewear. We’re pleased to be offering an extended profit center with our strong brand equity and optic history,” said Shawn Skipper, Leupold’s media relations manager.

The line was launched with a promotional nationwide treasure hunt with dozens of pairs of eyewear hidden in publicly accessible areas throughout the continental United States. The respective GPS coordinates were released on January 8, 2020 from Leupold.com/- The-Hunt. Most of the pairs were found within hours. Booth #13023. (leupold.com)