Zippo’s New Heater Warms Dealers

The company has released a new upgraded, rechargeable electronic hand heater

Zippo's new and upgraded electronic heater, the Heatbank 9s Rechargeable Hand Warmer.
Zippo's new and upgraded electronic heater, the Heatbank 9s Rechargeable Hand Warmer.Staff Photo

For the 2020 SHOT Show, Zippo released a new upgraded, electronic heater to its retail line, the Heatbank 9s Rechargeable Hand Warmer. This unit retails for $59.95 and is a significant part of the company’s product expansion into the electronic hand-warming category.

The 9s will last for nine hours in the field at the low setting and allow users to charge their phones via either a micro or standard dual USB charging port. An LED flashlight is also included. The heater can generate up to 120 degrees F of heat and can be used in a pocket or next to the skin as a body warmer. The unit warms rapidly, and a display keeps the user informed of the heater’s battery life. The 9s is also TSA-approved for use on airplanes.

Since the introduction three years ago of the original design, Zippo has experienced positive reactions from dealers and distributors alike. This season, cardboard POS displays will be available to retailers. The displays hold a mix of the original Heatbank 3 as well as the new New Heatbank 9s. The heaters are packaged in units of 24 and 36, in black and silver. The displays can be floor standing or mounted to a grid wall with the included clips. Each display comes preloaded for fast, easy setup.

As with many Zippo SKUs, the company offers custom logo branding with orders greater than 12 units. “They make wonderful gifts and are ideal for corporate promotional programs. We’ll even help you with art and design,” says market event specialist Kortney Regis. Retailers can also choose branded SKUs from all four branches of the Armed Forces and the NFL.

Although Zippo wouldn’t share retail numbers, Brent Tyler, outdoors brand manager for Case and Zippo, says, “The growth and retail success has been significant. We look forward to the electronic heaters’ continued growth and being part of a strong profit center for our retailers.” Booth #13902. (zippooutdoor.com)

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